SKU: 73196325310

Citizen Eco-Drive BM6978-77E Men's Watch

Sale price$472.50 Regular price$525.00
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Ships within 48 hours · Estimated delivery Sep 12 - Sep 17

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Description

Citizen Eco-Drive BM6978-77E Men's WatchThe Citizen BM6978 77E is a sophisticated expression of modern elegance, designed for the man who appreciates a slim and refined silhouette. This model features a 40 mm rose gold tone stainless steel case paired with a matching mesh style or fine link bracelet, exuding a warm, luxurious aesthetic. The deep black dial provides a sharp, high contrast backdrop for the polished rose gold tone hands and markers, ensuring the watch remains a standout piece

The Citizen BM6978-77E is a sophisticated expression of modern elegance, designed for the man who appreciates a slim and refined silhouette. This model features a 40 mm rose gold-tone stainless steel case paired with a matching mesh-style or fine-link bracelet, exuding a warm, luxurious aesthetic. The deep black dial provides a sharp, high-contrast backdrop for the polished rose gold-tone hands and markers, ensuring the watch remains a standout piece in any professional or formal setting. A key highlight of the BM6978-77E is its scratch-resistant sapphire crystal, which offers superior protection and clarity. Powered by Citizen’s sustainable Eco-Drive technology, the watch is fueled by any light source—natural or artificial—eliminating the need for battery changes. With a remarkably thin 8.5 mm profile, it sits comfortably and discreetly on the wrist, making it an ideal companion for tailored suits. Combining timeless luxury with contemporary light-powered engineering, this model is a perfect choice for those seeking a dependable dress watch with a premium finish.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 73196325310

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4.9 ★★★★★
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Tara Miller
Pawtucket, US
★★★★★ 5
Light Weight but Not Hot
Color: Dark Grey, Size: King
Ok... I absolutely love this comforter. In fact, I use it on three different beds. The colors are perfect. The material is soft. It's extremely light weight, but it keeps you warm in the winter and does not overheat you in the summer. I have this in King and Queen, and the sizing has been good for both. I have thrown it in my washing machine multiple times, and it holds up well. Great quality, low price.
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Reviewed in the United States on December 3, 2025
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Verified Purchase
TheMrs
Phoenix, US
★★★★★ 3
Navy is pretty, but doesn’t feel like a great quality set.
Color: Navy Blue, Size: King
I purchased the Navy. The color is great and the pleated pattern is a nice touch. My daughter has the white and it’s very soft. The navy is not, though. So that was disappointing. It’s also not breathable. It’s not thick, but just not breathable. I actually get pretty warm at night with this one when I don’t normally with any other blankets. It also seems on the small side. We have a king and always buy king, this just feels a little smaller. Doesn’t feel high quality. I would not buy again.
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Reviewed in the United States on October 11, 2025
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Verified Purchase
Mary
Boise, US
★★★★★ 5
Very Elegant!!
Color: Bright White, Size: Full/Queen
Beautiful comforter set! its super fluffy light weight while still cozy, gives a clean expensive look. It arrives wrinkled up from being packaged, i never steamed mine but you could do that if you want a crisp look. I love the quality and looks more expensive then it was, highly recommend!
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Reviewed in the United States on May 20, 2026
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Verified Purchase
Tbay
Fort Morgan, US
★★★★★ 5
Excellent buy!
Color: Blush, Size: Twin/Twin XL
I LOVE this set! It is perfect all year long! I fold it down in the summer to just cover my feet. In the Fall it’s perfect weight alone and in the colder months I use a blanket underneath! Everyone says it’s Beautiful! The color stays true wash after wash! It retains its shape well also! The pillow case is exactly like the cover! It also retains color & shape! It’s soft and you can just curl up in it! The quality is just as good as some other very expensive brands! This is great value for the money!
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Reviewed in the United States on September 1, 2025
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Verified Purchase
LuAnn Giauque
West Palm Beach, US
★★★★★ 5
Beautiful bedspread
Color: Cream, Size: King, Color: Cream, Size: King
Exactly what I wanted. Color is right on. Lightweight but warm if you need some extra warmth. Pretty! Definitely order larger size. I have a queen bed and ordered the King. It's perfect for me.
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Reviewed in the United States on May 5, 2026

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