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Description
Nature's Variety Instinct Be Natural Chicken & Brown Rice Recipe Dry Dog FoodNatural nutrition begins here. Instinct Be Natural Real Chicken & Brown Rice Recipe starts with cage free chicken and never contains filler, corn, wheat, soy or by product meals or artificial preservatives and colors. Guided by our belief in the power of raw, each piece is tumbled with crushed freeze dried raw chicken raising the bar in nutrition and taste. Features Cage free chicken is our first ingredient, making real animal proteins are our #1 and
Natural nutrition begins here. Instinct Be Natural Real Chicken & Brown Rice Recipe starts with cage-free chicken and never contains filler, corn, wheat, soy or by-product meals or artificial preservatives and colors. Guided by our belief in the power of raw, each piece is tumbled with crushed freeze-dried raw chicken - raising the bar in nutrition and taste.
Features
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Cage-free chicken is our first ingredient, making real animal proteins are our #1 and #2 ingredients followed by hearty whole grains
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No fillers - made without corn, wheat, soy, chicken or poultry by-product meal, brewer's rice, artificial colors or preservatives
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Raw on every piece - our kibble is tumbled with freeze-dried raw for nutrition and taste
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We believe in the power of raw because raw is real meat, natural, protein packed, minimally processed and made from whole-food ingredients
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Made in the USA with the finest ingredients from around the world. Natural nutrition with added vitamins and minerals
Ingredients
Chicken, Chicken Meal, Barley, Sorghum, Oatmeal, Brown Rice, Chicken Fat (preserved with Mixed Tocopherols), Turkey Meal, Ground Flaxseed, Natural Flavor, Salt, Fish Meal, Carrots, Potassium Chloride, Vitamins (Vitamin E Supplement, Niacin Supplement, Thiamine Mononitrate, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Apples, Blueberries, Cranberries, Dried Yeast, Choline Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Freeze-Dried Pollock, Yeast Culture, Dried Lactobacillus acidophilus fermentation product, Dried Enterococcus faecium Fermentation Product, Dried Aspergillus oryzae Fermentation Extract, Dried Trichoderma longibrachiatum Fermentation Extract, Dried Bacillus subtilis Fermentation Extract, Pumpkin Seeds, Rosemary Extract.
Guaranteed Analysis
Crude Protein (min): 25.0%, Crude Fat (min): 14.0%, Crude Fiber (max): 5.0%, Moisture (max): 10.0%, Vitamin E (min): 100 IU/kg, *Omega 3 Fatty Acids (min): 0.5%, *Omega 6 Fatty Acids (min): 2.4%, *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles
Feeding Guide
Ideal feeding amounts will vary by age, weight, and activity level so the guide below should be used as an initial recommendation. Divide the cups per day by the number of feedings per day. Be sure to always provide clean, fresh water. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your pet’s diet. Daily Feeding Guidelines (standard 8 oz dry measuring cup): Adult Maintenance (cups per day): 5-15 lb: ½ - 1 ¼ cups; 16-25 lb: 1 ¼ – 1 ¾ cups; 26-50 lb: 1 ¾ - 3 cups; 51-75 lb: 3 - 4 cups; 76-100 lb: 4 - 5 cups Weight Loss (cups per day): 5-15 lb: ¼ - ¾ cup; 16-25 lb: ¾ - 1 cup; 26-50 lb: 1 - 1 ¾ cups; 51-75 lb: 1 ¾ - 2 ½ cups; 76-100 lb: 2 ½ – 3 ¼ cups Puppies (Except Large Breed [70+lbs as an adult]): Feed up to twice the adult maintenance amount. Pregnant/Nursing Females: Feed up to three times the adult maintenance amount shown above. Dogs Greater Than 100 lbs: Add up to 3/4 cup for every 20 lbs. Transitioning to Instinct: Always introduce a new food over a period of 5 to 7 days, mixing increasing amounts of Instinct with the current food each day. Visit the Instinct Pet Food website for more specific feeding recommendations and information on how to easily combine different forms of food.
Caloric Content/kg
3589
Caloric Content/kg UOM
kcal/kg
Caloric Content
395
Caloric Content UOM
kcal/cup
Life Stages All Lifestages
Transition Instructions
Transitioning to Instinct: Always introduce a new food over a period of 5 to 7 days, mixing increasing amounts of Instinct with the current food each day.
Complete & Balanced Statement
Instinct Be Natural Real Chicken & Brown Rice Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for all life stages except for growth of large size dogs (70 lbs or more as an adult).
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.9 ★★★★★
Based on 29 reviews
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Product Reviews
★★★★★ 5
dogs love them
Size: Pack of 3, Color: Small/Med Bone
hold up well
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 4, 2026
★★★★★ 4
is really squeaky and small
Size: Pack of 3, Color: Small/Med Bone, Size: Pack of 3, Color: Small/Med Bone
my dog loves his new toy
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 13, 2026
★★★★★ 5
He can’t eat these very easy
Size: Pack of 3, Color: Small/Med Bone
My dog loves these bones
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 1, 2026
★★★★★ 5
Great enrichment
Size: 2.8in for Small & Medium Dogs
These are great for our 3 dogs, they’re durable and strong. The pup ford training treats fit great into these and it takes our dogs a good bit to get all the treats out. Easy to clean and a great enrichment toy, will buy again!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 6, 2026
★★★★★ 5
My dog looks forward to this every day
Size: 2.8in for Small & Medium Dogs
My dog used to have separation anxiety every time I left the house. I tried to find things to distract her when I left, but nothing kept her attention long enough for me to get out of the house. I stuff treats in this ball and she keeps focused and gets all of the treats out. Perfect solution to keep her occupied as I leave for work. Very easy to put treats in and I’ve had it for about 6 months now, which is great because my dog chews toys to pieces within days! High quality ball. I love it so much (well, my dog loves it so much), I bought one to give my neighbor’s dog.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 7, 2025
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