SKU: 74747396807

Customer Relationship Management

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Description

Customer Relationship ManagementCustomer Relationship Management (CRM) emerged in the early 1990s as a technical, systems focused solution. Its importance grew significantly as system providers expanded their reach, and in parallel, the strategic value of CRM became increasingly recognized. This evolution highlighted that CRM was, fundamentally, a business model geared towards achieving sustainable profitability. Academic interest further amplified this shift in the early 2000s,

Customer Relationship Management (CRM) emerged in the early 1990s as a technical, systems-focused solution. Its importance grew significantly as system providers expanded their reach, and in parallel, the strategic value of CRM became increasingly recognized. This evolution highlighted that CRM was, fundamentally, a business model geared towards achieving sustainable profitability.Academic interest further amplified this shift in the early 2000s, solidifying CRM's standing as a universal business topic. The advent of online shopping profoundly re-engineered CRM, firmly centering the customer at the core of business operations. Despite this widespread recognition of its strategic importance and the emphasis on customer-centricity, the current reality for the vast majority of businesses is that CRM has not been fully adopted as a guiding business philosophy and a fully integrated operating model. Its potential has not been entirely grasped, leading to incomplete embrace and suboptimal implementation of robust customer relationship management strategies.The author directly addresses this challenge deconstructing CRM into its fundamental components, explaining the distinct roles and relevance of the 'C' (customer), 'R' (relationship), and 'M' (management) within the framework of customer relationship management. This practical guide is firmly rooted in a strategic framework, aiming to deliver clear, actionable insights and demonstrate how to convert these insights into tangible results. Written in an accessible, jargon-free style and enriched with illustrative case studies, the book provides concrete examples of how effective relationship management operates in practice. It serves as an immediate, practical reference for businesses seeking to develop and implement a comprehensive CRM strategy, fostering stronger customer relationships and driving business growth.

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SKU: 74747396807

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4.4 ★★★★★
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Kathy- Phoenix
Louisville, US
★★★★★ 5
Quality shirt
Color: Angel Falls, Size: XX-Large
Great quality fabric , style, and fit. My husband loves the fabric and colors. Ordered his normal xl but too tight across his stomach so returned and sized up , and fits much better. Even sizing up the shoulders hang nicely . He likes so much ordered two colors, both great.
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Reviewed in the United States on May 10, 2026
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Angel
Phoenix, US
★★★★★ 5
Very nice
Color: Sage Green, Size: Large
This shirt is very cute. Looks great on my fiancé and is very high-quality. It fits him well. It’s not too thick. I love the color. We got the green one.
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Reviewed in the United States on May 21, 2026
M
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MLA
Charlottesville, US
★★★★★ 4
Nice shirt for the price
Color: White, Size: Large
Good quality shirt, especially for the price. Drapes nicely, almost a painterly feel with the fabric. Works across the wardrobe spectrum, pairing well with slacks in a business setting or with chinos for a more casual look.
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Reviewed in the United States on April 29, 2026
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Shopper1234
Natrona Heights, US
★★★★★ 5
Comfortable
Color: Granite Gray, Size: X-Large
Great fit, quality.
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Reviewed in the United States on May 18, 2026
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james granata
Port Orchard, US
★★★★★ 3
Very unreliable size chart second and final time I go there.
Color: Angel Falls, Size: Medium
Size chart unreliable, medium very baggy, decent quality
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Reviewed in the United States on April 24, 2026

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