SKU: 76037172293

The Advertising Concept Book: Think Now, Design Later

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The Advertising Concept Book: Think Now, Design LaterIn creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This

In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.

Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns--in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition--also reinforce the book's core lesson: that a great idea will last forever.



Binding Type: Paperback
Publisher: Thames & Hudson
Published: 07/26/2016
ISBN: 9780500292679
Pages: 296
Weight: 2.45lbs
Size: 9.40h x 7.80w x 1.30d
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SKU: 76037172293

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C Cox
Carnegie, US
★★★★★ 5
Good seller
Format: Hardcover
book in condition provided in description
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Reviewed in the United States on April 7, 2021
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felix marcus
West Palm Beach, US
★★★★★ 1
Quality products it makes a big difference
Format: Hardcover
This item was not as pictured with damage to the binding
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Reviewed in the United States on June 20, 2025
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Berkeley
Lowell, US
★★★★★ 5
very good
Format: Hardcover
very succint
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Reviewed in the United States on September 6, 2018
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Alberto Lugo
Bozeman, US
★★★★★ 4
Good product
Format: Hardcover
Used with extensive highlighting but good condition, and good price.
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Reviewed in the United States on August 18, 2019
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Emily Almeida
Omaha, US
★★★★★ 1
No casebook connect
Format: Hardcover, Format: Hardcover
I ordered a new print version of the textbook to specifically receive the casebook connect code. The book also came wrapped, but when I undid the wrapping and opened the textbook, there was no code. It looks like somebody peeled the code information away as the cover has some yellowing, which I imagine is due to glue residue. I’m incredibly disappointed and now I need to purchase the code in addition to the $220 I spent on this textbook.
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Reviewed in the United States on January 18, 2023

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