Brand Asset Management: Driving Profitable Growth Through Your Brands
SKU: 76787444764

Brand Asset Management: Driving Profitable Growth Through Your Brands

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Description

Brand Asset Management: Driving Profitable Growth Through Your Brands"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University Binding Type: Paperback Publisher: Jossey Bass Published: 09 27 2002 ISBN: 9780787963941

"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

Binding Type: Paperback
Publisher: Jossey-Bass
Published: 09/27/2002
ISBN: 9780787963941
Pages: 265
Weight: 0.76lbs
Size: 9.04h x 5.96w x 0.78d
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SKU: 76787444764

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4.0 ★★★★★
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T
Verified Purchase
Tasha U
Boise, US
★★★★★ 5
Good quality dog ball for playing fetch
Size: Medium
My dog and family love these chuck it balls to play fetch with our dog. They are durable and fun. They squeak which is added fun for any dog! Regular tennis balls my dog chews apart and they get pretty gross after playing and being left outside. These can be easily washed off and cleaned. These balls last! Would recommend to anyone with a dog and would purchase again.
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Reviewed in the United States on April 17, 2025
R
Verified Purchase
ryan johnson
Waukegan, US
★★★★★ 5
Tough and sturdy
Size: Medium
Have lasted my dog for years now and she is a tough chewer. Worth the money
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 12, 2025
K
Verified Purchase
Keith K
Fort Morgan, US
★★★★★ 5
Perfect for Blind Dogs, Fun and Durable
Size: 2-pack, Style: Duo
My blind dog loves these Chuckit! sniff balls. She can easily sniff them out and plays fetch with them for 20 minutes a day, even running up and down the stairs. The balls are durable, bounce well, and the bacon and peanut butter scent keeps her engaged. I do wish Chuckit! would bring back the version with a tone so we could play fetch outside more easily. Overall, a fantastic toy for dogs that rely on scent and a fun way to keep them active.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 14, 2026
S
Verified Purchase
S L
Lowell, US
★★★★★ 5
My Golden Loves
Size: 2-pack, Style: Duo
My 8 month old Golden Retriever loves these. It is also one of the few products she cannot destroy. They smell as described and she loves to chew them and play fetch when. She can chew these easily without destroying them. Overall good value for the money for my Golden
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Reviewed in the United States on January 2, 2026
A
Verified Purchase
Amazon Customer
Battle Creek, US
★★★★★ 5
My dogs are obsessed with this ball
Size: 2-pack, Style: Duo
Great quality! I have 2 boxers that love it and the ball is still intact
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 31, 2026

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