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Description
Obsessed: Building a Brand People Love from Day OneThe cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are
The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you: - How Casper was able to upend the mattress industry by building a beloved brand where none had existed before- How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was "designed to be deleted"
- Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings. Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.
Binding Type: Hardcover
Publisher: Portfolio
Published: 06/09/2020
ISBN: 9780593084311
Pages: 240
Weight: 0.80lbs
Size: 8.40h x 5.60w x 1.00d
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4.0 ★★★★★
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Product Reviews
★★★★★ 5
Buy it. Spend the $$$
Size: 3 Pack, Size: 3 Pack
Glad I spent the extra money and got the rollers with the ball bearings. The 3 pack came in handy. Very good quality.
If you are doing more than 1 area, you will need these.
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Reviewed in the United States on June 4, 2026
★★★★★ 5
A Must Have For Sound Deadening Materials
Size: 3 Pack
I applied Silex sound deadening material to the rear interior of a Ford Maverick truck cab. Lots of narrow areas, and lots of curved surfaces. This set was a must to properly apply the mats to the metal surface. There were places that I had to push down with my fingers due to obstacles like seat belt mounts, but I could tell that I was not getting the same results as I was with the crimped rollers.
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Reviewed in the United States on May 5, 2026
★★★★★ 5
Would recommend
Size: 10 sqft
I used this sound deadening material in my car during an audio and interior upgrade, and the difference was noticeable immediately. Road noise, vibrations, and rattling were reduced a lot, especially on the doors and floor panels. The car feels much quieter and more solid while driving now.
The material was easy to cut and apply, and the adhesive stuck very well without peeling up. It has a quality feel to it and conforms nicely around curves and tight areas. I also noticed my speakers sound cleaner and have better bass response after installing it.
For the price, this sound deadening material is a great value and definitely worth it if you want a quieter ride and better overall sound quality in your vehicle.
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Reviewed in the United States on June 6, 2026
★★★★★ 5
Worth it!
Size: 50 sqft
I was worried it wouldn't work as well since it's 50 mil and I thought I got the wrong thing. Nope! Works great. Did all four doors on my 93 civic and I have enough for the floor I think. Solid price. Noise reduced by about 5 decibels hive difference. Very sticky and easy to apply I'm so happy I was able to cover most all of my car. If I need more, definitely buying this since I got so much extra and I thought I would.
PS: that five decibel thing is only with the four doors. My firewall is next and then my floor, but it's such a huge difference
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Reviewed in the United States on April 2, 2026
★★★★★ 5
Quiet your vehicle noises
Size: 50 sqft
Put this in our high roof van and couldn’t believe how much quieter it was at once. Really cut down on the vibration noise Nice and easy to install just peel n stick. Was also easy to cut with scissors for smaller areas. Seemed to be really nice quality. Didn’t notice any odor.
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Reviewed in the United States on June 9, 2026