SKU: 83110157308

Everyday Fashions of the Forties as Pictured in Sears Catalogs

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Description

Everyday Fashions of the Forties as Pictured in Sears CatalogsFew publications illustrate so comprehensively what American men, women, and children wore in the 1940s than the Sears catalogs of those years, when the company's fashions typified the tastes of the American mainstream. This book is a compilation of 122 fully illustrated and captioned pages selected and reproduced from rare copies of Sears catalogs of the World War II era. Over 120 large format pages have been carefully reprinted on high quality

Few publications illustrate so comprehensively what American men, women, and children wore in the 1940s than the Sears catalogs of those years, when the company's fashions typified the tastes of the American mainstream. This book is a compilation of 122 fully illustrated and captioned pages selected and reproduced from rare copies of Sears catalogs of the World War II era.
Over 120 large-format pages have been carefully reprinted on high-quality glossy stock. They reveal in sharp detail the broad range of clothing fashions available during a period when wartime gasoline rationing made mail-order shopping reach new heights of popularity.
Hundreds of accurately detailed drawings depict articles of clothing and personal accessories, including hats, overcoats, shoes, dresses, sportswear, undergarments, neckties, and more. Styles for children range from play clothes to "Sunday best." Men's clothing reflects the conservativism in male fashions during the period. Women's wear ranges from slacks, newly popular with women in the workforce, to dresses with plenty of "Oomph."
Here is a richly revealing document that historians of costume and readers interested in fashion, social history, and Americana will find endlessly fascinating. JoAnne Olian, curator of the Costume Collection at the Museum of the City of New York, has written an introduction that appraises the fashions of the 1940s and the many ways in which they reflected the times.



Binding Type: Paperback
Publisher: Dover Publications
Published: 01/31/1992
ISBN: 9780486269184
Pages: 128
Weight: 1.13lbs
Size: 11.97h x 9.25w x 0.34d
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SKU: 83110157308

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Phoenix, US
★★★★★ 5
Daughters favorite shoes
Size: 2 Little Kid, Color: Light Pink
Daughter loves them. Very comfortable.
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Reviewed in the United States on May 13, 2026
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Kim
Fort Morgan, US
★★★★★ 5
Cute shoes
Size: 2.5 Little Kid, Color: Lavendar
Cute, easy to slip on, and my very particular daughter actually wears them - which is saying a lot.
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Reviewed in the United States on April 4, 2026
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Linda Wilson
Lake Worth, US
★★★★★ 5
Her go to pair!
Size: 13 Little Kid, Color: Lavendar
Good quality shoes and she loves them! Slips her foot right in! Her go to pair !
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Reviewed in the United States on May 15, 2026
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Janie L Bobst
Charlottesville, US
★★★★★ 5
It’s a perfect shoe without the correct width it needed to be wider
Size: 5 Big Kid, Color: Lavendar
The app suggested a 6.5 but I needed it in wide and it was not an option. I had to send them back because they were too tight!
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Reviewed in the United States on April 11, 2026
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Shirley Embree
Fort Morgan, US
★★★★★ 5
That the shoes got here in time.
Size: 10.5 Little Kid, Color: Light Pink
The shoes a perfect.
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Reviewed in the United States on April 20, 2026

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