SKU: 86758807558

Aveda Be Curly Intensive Masque 200ml

Sale price$79.20 Regular price$88.00
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Ships within 48 hours · Estimated delivery Sep 3 - Sep 8

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Description

Aveda Be Curly Intensive Masque 200mlThe Aveda Be Curly Intensive Masque 200ml is a 97% naturally derived, vegan friendly treatment that delivers a concentrated surge of moisture to parched curls and coils. This rich, buttery masque is meticulously crafted to improve the appearance of curls with every use, utilizing Avedas iconic wheat protein and organic aloe blend. This specific combination expands when hair is wet and retracts when hair is dry, helping to lock in curl or wave patterns

The Aveda Be Curly™ Intensive Masque 200ml is a 97% naturally derived, vegan-friendly treatment that delivers a concentrated surge of moisture to parched curls and coils. This rich, buttery masque is meticulously crafted to improve the appearance of curls with every use, utilizing Aveda’s iconic wheat protein and organic aloe blend. This specific combination expands when hair is wet and retracts when hair is dry, helping to lock in curl or wave patterns while preventing the "fuzz" associated with dehydration.

The formula is enriched with certified organic babassu oil and shea butter, which provide a decadent protective barrier to seal the cuticle and lock in moisture. Unlike many deep conditioners that can leave curls feeling heavy or "greasy," the Be Curly™ Intensive Masque focuses on weightless elasticity. It works by filling in the porous gaps often found in textured hair, resulting in curls that are 2x shinier and significantly more defined. This 200ml jar is an essential weekly ritual for anyone looking to maintain salon-quality texture at home.

Benefits

  • Intensive Frizz Control: Dramatically reduces frizz and unwanted volume by sealing the hair cuticle and locking out humidity.
  • Curl Definition: Uses a plant-based protein blend to enhance natural curl patterns, providing bounce and spring without stiffness.
  • Deep Hydration: Infuses the hair with babassu oil and shea butter to replenish essential moisture lost to heat styling and environmental stress.
  • Strengthens & Protects: Reinforces the hair fiber to prevent breakage during detangling, a common challenge for those with tight coils.
  • Mirror-Like Shine: Clinically proven to increase shine, making multi-dimensional colour and highlights appear more vibrant.
  • 97% Naturally Derived: Formulated with pure plant, non-petroleum mineral, and water sources for a clean beauty experience.
  • Pure-Fume™ Aroma: Leaves hair delicately scented with a refreshing citrus blend of certified organic lemon, bergamot, and orange.

Ideal For

  • Curly & Coily Textures: Specifically balanced for hair patterns from 2A through 4C that require extra moisture and structural support.
  • Frizz-Prone Hair: A must-have for individuals living in humid Australian regions who struggle to maintain curl integrity throughout the day.
  • Dry or Chemically Treated Curls: Ideal for hair that has been weakened by colour services or heat tools and needs a protein-moisture balance.
  • Detangling Hero: Perfect for those who experience significant knotting and need a product with exceptional "slip."

Why you'll love it
You’ll love this masque because it provides the "wow" factor of a professional curl-defining service in the comfort of your own shower. At AMR Beauty, we know that managing textured hair can be time-consuming; this treatment makes the process effortless by providing instant detangling and softness. You will love how your curls feel plush and touchable rather than "coated" or heavy. The refreshing citrus scent provides a spa-like feel, while the concentrated formula ensures that a little goes a long way, giving your curls the luxury treatment they deserve every week.

Final word
Don't settle for undefined, frizzy curls. The Aveda Be Curly™ Intensive Masque 200ml offers a sophisticated, plant-powered solution that respects the biological complexity of textured hair. By integrating this intensive treatment into your routine, you are choosing a future of resilience, high-definition bounce, and unparalleled shine for your curls.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 86758807558

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Nena
Grantham, US
★★★★★ 4
Solid mineral SPF with light coverage effect
Style: SPF 50, Size: 3 Fl Oz (Pack of 1)
I’m used to La Roche-Posay’s chemical sunscreens, so this was my first time trying their mineral version. The texture is actually quite nice for a mineral formula. It spreads evenly and doesn’t feel gritty or chalky. That said, it does take a bit longer to fully absorb compared to chemical SPFs. I’m already very pale, and I still notice a slight white cast. It’s not extreme, but it’s there. To be fair, most mineral sunscreens tend to do this, especially those using zinc oxide and titanium dioxide. Interestingly, on my skin it almost behaves like a very light tinted sunscreen. It slightly blurs and softens the appearance of minor blemishes and redness, which I appreciate on minimal-makeup days. It provides broad-spectrum SPF 50 protection and feels gentle on sensitive skin. I haven’t experienced irritation, pilling, or breakouts. It layers reasonably well over moisturizer but benefits from being applied in thin, well-blended layers, which adds some time to my morning routine so it's a little inconvenient. Overall, it’s a solid mineral option with good protection. Just expect a bit more blending time and a subtle cast.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 24, 2026
W
Verified Purchase
Wiscocojo
Draper, US
★★★★★ 5
Great for pregnancy (or regular use)
Style: SPF 50, Size: 4.05 Fl Oz (Pack of 1)
I searched far and wide for a safe mineral-based sunscreen for pregnancy. I settled on this one and I was not disappointed. It saved my skin from a lot of sunburn this summer! As other reviewers mentioned, it is harder to rub into the skin and can leave a whiteish tint, but that’s a small price to pay for a pregnancy-safe option.
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Reviewed in the United States on September 22, 2025
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Roni
Belleville, US
★★★★★ 1
Terrible, look like a ghost
Style: SPF 50, Size: 3 Fl Oz (Pack of 1)
I love La Roche-Posay but unfortunately, I finally came across the first product I truly hate from them. This product is a complete white mask on your face and does not settle in at all. You’ll be walking around looking like a ghost all day and it gave me a mild irritation to my eyes.
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Reviewed in the United States on May 29, 2026
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W.Winters
Belleville, US
★★★★★ 3
Leaves white cast, works okay under makeup.
Style: SPF 50, Size: 3 Fl Oz (Pack of 1)
First time using this sunscreen. I have very sensitive skin and thought since my skin tolerates their cleansers and moisturizers surely it should tolerate the sunscreen. So far so good. It’s very calming on my skin (maybe because of the zinc), but it leaves a noticeable white cast especially if you have dark skin. I wear mine under makeup and have a separate sunscreen from another brand on days where I don’t want to wear makeup. The white cast actually acts as a blank base and helps my foundation to lay well. A tip I learned from makeup artists years ago. Sunscreens that leave a white cast cancels out your natural color and acts as a corrector, concealer and foundation to lay better and look more like skin. Think of it like painting on a blank canvas. The texture is not lotion like and is actually quite thick. make sure to moisturize well before apply this sunscreen. I’ll write an update if I notice any negative issues, but so far I’m content with it because of the purpose I'm using it for.
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Reviewed in the United States on October 23, 2023
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Idane Vazque Acebo
Boise, US
★★★★★ 5
Safe for very sensitive skin
Style: SPF 50, Size: 3 Fl Oz (Pack of 1), Style: SPF 50, Size: 3 Fl Oz (Pack of 1)
It is an excellent choice, especially if you have sensitive skin or want to avoid chemical filters. Minerals such as zinc oxide and titanium dioxide act by forming a barrier that reflects UV rays instead of absorbing them.
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Reviewed in the United States on April 13, 2026

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