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Description
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That SellsThe classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention
The classic guide to copywriting, now in an entirely updated fourth edition
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them* The 5-step "Motivating Sequence" for generating more sales and profits
* 10 tips for boosting landing page conversion rates
* 15 techniques to ensure your emails get high open and click-through rates
* How to create powerful "lead magnets" that double response rates
* The "4 S" formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Binding Type: Paperback
Publisher: St. Martin's Griffin
Published: 04/07/2020
ISBN: 9781250238016
Pages: 496
Weight: 0.90lbs
Size: 8.20h x 5.30w x 1.40d
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Color: Sand Nickel+Brush Holder
Very happy with this purchase. It is relatively compact so it doesn't take a lot of room in my sink, but big enough to hold sponges and wand. It also gives you the option to hang on wall or sink.
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Color: Silver+Brush Holder
Perfect size, suction stick well to my stainless steel sink, sturdy, quality, .Exactly what I like.
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Reviewed in the United States on April 10, 2026
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Color: Silver+Brush Holder
It’s only been about a week since I applied it, seems sturdy enough, and the adhesive was sticky enough that it seems secure. I use very hot water to wash dishes due to illnesses and it’s held up well to the heat of the kitchen thus far using just adhesive. Good buy!
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Color: Gold+Smiley Face
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