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Description
From an Idea to Disney: How Imagination Built a World of MagicFrom an Idea to Disney is a behind the movie screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey "I only hope that we never lose sight of one thing that it was all started by a mouse." Walt Disney Today, the Walt Disney Company is the biggest entertainment company in the world with theme
From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey "I only hope that we never lose sight of one thing--that it was all started by a mouse." --Walt Disney Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney's history, the business, and the brand in this illustrated nonfiction book- Find out what Walt first intended to name his famous mouse. (Hint: It wasn't Mickey )
- Discover behind-the-scenes magic of how Walt Disney World is run.
- Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more
Binding Type: Hardcover
Publisher: Houghton Mifflin
Published: 02/12/2019
ISBN: 9781328453600
Pages: 112
Weight: 0.50lbs
Size: 7.70h x 5.30w x 0.50d
Review Citations: Kirkus Reviews 10/01/2018
Booklist 03/01/2019 pg. 49
Accelerated Reader Quiz #/Name: 506227 / From an Idea to Disney: How Branding Made Disney a Household Name
Reading Level: 7 / Interest Level: Middle Grade / Point Value: 1
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4.6 ★★★★★
Based on 22 reviews
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Product Reviews
★★★★★ 2
cute but not the material I expected
Size: Small, Color: Pure Black
This was really cute, well made and fit as expected. Unfortunately, I have sensitive skin and I found the material to be scratchy so I sent it back.
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Reviewed in the United States on April 19, 2026
★★★★★ 5
Nice quality sweater, well made and soft.
Size: Large, Color: Pure Beige
I love this sweater - but I bought it just in time for summer, so it won't get much use until fall! It fits great, it is really soft and the overall quality is quite good. I plan to buy another one in another color as well.
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Reviewed in the United States on May 22, 2026
★★★★★ 4
Nice casual looking sweater
Size: Small, Color: Pure Black
I purchased the black/cream inset sweater in a small. I usually wear a small. I fits loose, but NOT baggy. I like the loose fit. The sweater feels so soft. Nice looking sweater. Very happy with the sweater, but could have ordered a medium for a boxier fit.
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Reviewed in the United States on May 20, 2026
★★★★★ 5
Good quality & trendy color sweater
Size: Large, Color: Pure Apricot
This sweater is very soft, light and very suitable for keeping mild warm at the temperature of 20c or inside an air conditioning room. Particularly, the trendy color for 2026 in brown suede jacket, this sweater is real good matching item! I like it! 😍😍😍
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Reviewed in the United States on February 27, 2026
★★★★★ 5
very stylish
Size: Medium, Color: Pure Apricot
true to size. very comfortable.
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Reviewed in the United States on June 1, 2026