SKU: 9008613553

Choke: What the Secrets of the Brain Reveal about Getting It Right When You Have to

Sale price$14.53 Regular price$16.14
Save 10%

Pay in installments of $4.04 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 26 - Jul 31

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Choke: What the Secrets of the Brain Reveal about Getting It Right When You Have toChoke provides the missing link between brain and body, science and life. Here's what really happens during mental and physical performance when we crack under pressure, and here are simple ways not to choke in stressful situations. Why do the smartest students often do poorly on standardized tests? Why did you tank that interview or miss that golf swing when you should have had it in the bag? Why do you mess up when it matters the most and how can

Choke provides the missing link between brain and body, science and life. Here's what really happens during mental and physical performance when we crack under pressure, and here are simple ways not to choke in stressful situations.

Why do the smartest students often do poorly on standardized tests?
Why did you tank that interview or miss that golf swing when you should have had it in the bag?
Why do you mess up when it matters the most--and how can you perform your best instead?

It happens to all of us. You've prepared for days, weeks, even years for the big day when you will finally show your stuff--in academics, in your career, in sports--but when the big moment arrives, nothing seems to work. You hit the wrong note, drop the ball, get stumped by a simple question. In other words, you choke. It's not fun to think about, but now there's good news: This doesn't have to happen.

Dr. Sian Beilock, an expert on performance and brain science, reveals in Choke the astonishing new science of why we all too often blunder when the stakes are high. What happens in our brain and body when we experience the dreaded performance anxiety? And what are we doing differently when everything magically "clicks" into place and the perfect golf swing, tricky test problem, or high-pressure business pitch becomes easy? In an energetic tour of the latest brain science, with surprising insights on every page, Beilock explains the inescapable links between body and mind; reveals the surprising similarities among the ways performers, students, athletes, and business people choke; and shows how to succeed brilliantly when it matters most.

In lively prose and accessibly rendered science, Beilock examines how attention and working memory guide human performance, how experience and practice and brain development interact to create our abilities, and how stress affects all these factors. She sheds new light on counterintuitive realities, like why the highest performing people are most susceptible to choking under pressure, why we may learn foreign languages best when we're not paying attention, why early childhood athletic training can backfire, and how our emotions can make us both smarter and dumber. All these fascinating findings about academic, athletic, and creative intelligence come together in Beilock's new ideas about performance under pressure--and her secrets to never choking again. Whether you're at the Olympics, in the boardroom, or taking the SAT, Beilock's clear, prescriptive guidance shows how to remain cool under pressure--the key to performing well when everything's on the line.

Binding Type: Paperback
Publisher: Atria Books
Published: 08/09/2011
ISBN: 9781416596189
Pages: 294
Weight: 0.58lbs
Size: 8.43h x 5.58w x 0.73d
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 9008613553

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.5 ★★★★★
Based on 28 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
E
Verified Purchase
Edward Diaz
Alexandria, US
★★★★★ 5
Well Made for price and style
Size: 10.5, Color: Black/Ivory
Great fit and very flexible. I also recommend buying shoe savers when purchasing this product. To help with toes wrinkles. The pair itself is stylish and very comfortable. Any purchase of this product will be greatly satisfied.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 16, 2026
P
Verified Purchase
Pierre
Los Angeles, US
★★★★★ 5
Nice shoes
Size: 11.5, Color: Black/Ivory
The are very comfortable, and look great.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 8, 2026
J
Verified Purchase
Jeffrey Clemons
Boise, US
★★★★★ 4
Comfortable
Size: 9.5, Color: British Tan/Ivory
Great foot support. Wore all day with not foot or back pain.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 29, 2026
W
Verified Purchase
Walter R Moore
Belleville, US
★★★★★ 5
Quality at affordable prices.
Size: 11.5, Color: British Tan/Ivory
Best old guy shoes. They look great and have support for feet. You don't want cheap department shoes. You will pay for that in your later years.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 11, 2026
T
Verified Purchase
Tischina S.
Charlottesville, US
★★★★★ 5
Excellent quality, just like the picture
Size: 10.5, Color: White/White
Looks just like the picture. My bf is a size 10.5 and we got just that and its a perfect fit.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 28, 2026

recommand products