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Description
What Clients Love: A Field Guide to Growing Your BusinessHarry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez Dress Julia Roberts. Why, one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.Binding Type: Paperback
Publisher: Business Plus
Published: 06/10/2010
ISBN: 9780446556026
Pages: 282
Weight: 0.50lbs
Size: 7.40h x 4.90w x 0.90d
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★★★★★ 5
Refunded money quickly
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Reviewed in the United States on May 3, 2026
★★★★★ 5
Love it.
Style: Ink
I love my epson workforce printer. I used to be a Canon person but once I got this printer. It changed my mind. So the ink is worth it. Especially in the bundle package. It may be a bit on the pricey side but it last me awhile. At least, in my opinion, it’s less expensive than buying them separately. Epson makes great stuff and glad I chose to stick with them. The ink is very good and looks great after it prints. Thanks to Epson for functionality, cost and efficiency when it comes you your products.
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Reviewed in the United States on November 10, 2025
★★★★★ 5
Epson Ink for the win
Style: Ink
Love my epson printer and that I can order the ink just about anywhere. Ink is of good quality and depending on the amount you print, it seems to last a decent amount of time.
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Reviewed in the United States on April 28, 2026
★★★★★ 5
It's ink and it works.
Style: Ink
It's ink and it works. My Epson printer is VERY finicky and only wants name-brand ink. This is it. A little pricey but they all are.
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Reviewed in the United States on July 4, 2025
★★★★★ 5
Well performing ink for my particular printer
Style: Ink
These inks work well, and are easy to install. They do not last long. They follow the current apparent marketing scheme of offering a a very good printer at a very favorable price, but charging relatively high prices for the ink. I understand that people need to make a profit somewhere.
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Reviewed in the United States on August 13, 2025