SKU: 91343674458

Aveda Men Pure-formance Thickening Paste 75ml

Sale price$44.96 Regular price$49.95
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Ships within 48 hours · Estimated delivery Sep 3 - Sep 8

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Description

Aveda Men Pure-formance Thickening Paste 75mlThe Aveda Men Pure Formance Thickening Paste 75ml is a high performance, 100% vegan formula engineered to provide instant density and a versatile, pliable hold. This professional grade styler marks a breakthrough in mens hair technology, utilizing certified organic amla (Indian Gooseberry) to physically expand each individual hair strand. This Ayurvedic "superfruit" has been used for centuries to promote hair vitality and is now harnessed to provide

The Aveda Men Pure-Formance™ Thickening Paste 75ml is a high-performance, 100% vegan formula engineered to provide instant density and a versatile, pliable hold. This professional-grade styler marks a breakthrough in men’s hair technology, utilizing certified organic amla (Indian Gooseberry) to physically expand each individual hair strand. This Ayurvedic "superfruit" has been used for centuries to promote hair vitality and is now harnessed to provide immediate structural support to fine or thinning hair.

The formula is meticulously balanced with Aveda’s exclusive Pure-Formance™ phyto-active blend, featuring certified organic licorice root, seaweed, and plai. These ingredients work in synergy to soothe the scalp and provide a protective antioxidant shield against environmental pollutants. Unlike traditional "thickening" products that can be sticky or heavy, this paste offers a dry, matte finish that is highly restylable. This 75ml jar is a concentrated grooming essential that respects the hair's biological integrity, leaving it significantly thicker and prepped for a variety of modern, textured styles.

Benefits

  • Instant Hair Expansion: Uses amla to physically bulk up the hair fiber, making it appear and feel significantly thicker and more abundant.
  • Pliable Moderate Hold: Provides enough structural support to define styles while allowing you to restyle throughout the day without losing the "thick" effect.
  • Matte Finish: Delivers a modern, non-greasy look that is perfect for achieving "lived-in" texture and a natural aesthetic.
  • Scalp-Soothing Botanicals: Infused with licorice root and plai to maintain a healthy scalp environment and prevent product-induced irritation.
  • Antioxidant Protection: Helps shield the hair surface from the drying effects of the Australian sun and urban dust.
  • 93% Naturally Derived: Formulated with pure plant, non-petroleum mineral, and water sources according to ISO standards.
  • Signature Pure-Formance™ Aroma: Leaves hair scented with a rich, spicy, and refreshing blend of certified organic spearmint, vetiver, and lavender.

Ideal For

  • Fine or Thinning Hair: Specifically balanced for men who want to camouflage scalp visibility and increase the substance of their hair.
  • Textured Styles: The ultimate solution for achieving "messy" crops, quiffs, or any look that requires a matte, high-definition grip.
  • Short to Medium Lengths: Ideal for providing lift and architectural shape to hair that is prone to falling flat.
  • Clean Beauty Devotees: Perfect for men seeking professional salon results from a 100% vegan, cruelty-free, and Leaping Bunny certified brand.

Why you'll love it
You’ll love this thickening paste because it delivers the "holy grail" of grooming: maximum density with zero weight. At AMR Beauty, we know that our male customers value confidence and efficiency; this product ensures your hair looks sharp and full in seconds. You will love the immediate "oomph" it provides to your roots and the way it allows you to maintain a matte, professional finish even in humid conditions. The sophisticated, earthy scent provides an immediate boost of confidence, leaving your hair smelling masculine and looking exponentially thicker.

Final word
Don't let fine hair dictate your grooming options. The Aveda Men Pure-Formance™ Thickening Paste 75ml offers a sophisticated, science-led solution that respects the biological complexity of your hair. By choosing this high-performance botanical styler, you are choosing a future of resilience, high-definition thickness, and total styling confidence.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 91343674458

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4.6 ★★★★★
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Whoknewit'sme
Phoenix, US
★★★★★ 5
Mini Aussie LOVES
Flavor Name: Peanut Butter, Size: Large, Flavor Name: Peanut Butter, Size: Large
My little Meg loves these chew bones, she sneaks in and steals them from our Golden Retriever and our Great Pyrenees. She chews the orange covering off in minutes and the under bone lasts a few weeks. The dogs steal them from each other all the time, even though I buy them each one. Highly recommend if you have a super chewer, just be mindful the orange cover is easily chewed off.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 13, 2024
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Shenedra R
Lexington, US
★★★★★ 5
But It
Flavor Name: Peanut Butter, Size: Medium
My fur baby has his fair share of toys, but something about this one he won’t put down. Pieces fall off the ends once they chew on it for a while.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 12, 2026
M
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Mae
West Palm Beach, US
★★★★★ 5
Love this!
Flavor Name: Peanut Butter, Size: Large
My dog loves these! They're way better than rawhide!
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Reviewed in the United States on May 4, 2026
E
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Esther T
Lowell, US
★★★★★ 4
DOGS LIKE IT
Flavor Name: Peanut Butter, Size: Large
DOGS LIKE IT
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 5, 2026
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Verified Purchase
Jami Lynn
Louisville, US
★★★★★ 5
A hardy chew toy
Flavor Name: Peanut Butter, Size: Medium, Flavor Name: Peanut Butter, Size: Medium
My dog loves these! I have purchased several. The size is perfect for my 25-pound cockapoo. It’s durable and she chews them for months until they’re prickly and not as fun anymore. The price is reasonable enough and she loves them so well (they’re one of the two chew toys that she likes), so I feel like the cost is worth it. One thing to note is that my dog does chew off tiny bits from the bone. She usually spits them out but has swallowed some bits here and there. There hasn’t been a situation with the swallowed pieces, but I always monitor her as she uses it and would suggest that for other pet owners also. Safety is always key, but we have never had any problems in the two years I’ve been buying them.
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Reviewed in the United States on September 2, 2025

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