SKU: 95750510364

Artisan Public Relations: A practical guide for getting your hand-crafted products the attention they deserve

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Description

Artisan Public Relations: A practical guide for getting your hand-crafted products the attention they deserveOver the past few decades the world of artisan food and beverages has exploded. But for most producers, major challenges remain. With limited marketing budgets, your only hope is to be more cost effective, more targeted, and smarter than your competition. Whether you are selling your hand crafted products through a tasting room, distributor, local retailers, or Etsy, this book gives you focused and practical advice on how to increase your sales,

Over the past few decades the world of artisan food and beverages has exploded. But for most producers, major challenges remain. With limited marketing budgets, your only hope is to be more cost-effective, more targeted, and smarter than your competition. Whether you are selling your hand-crafted products through a tasting room, distributor, local retailers, or Etsy, this book gives you focused and practical advice on how to increase your sales, promote your brand, and make sure your company is profitable.


Paul Wagner has been an instructor at Napa Valley College for the past twenty-five years and teaches at the Culinary Institute of America at Greystone. He is also a guest lecturer at many universities and has spoken at more than eighty conferences throughout the world on wine, tourism, public relations, and marketing. In 1991, Paul founded Balzac Communications & Marketing, where his clients have included everyone from Constellation Wines and Diageo to a host of artisan wine, food, and regional tourism clients.



Binding Type: Paperback
Publisher: Wag Press
Published: 07/27/2020
ISBN: 9780984910380
Pages: 222
Weight: 0.67lbs
Size: 9.02h x 5.98w x 0.47d
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SKU: 95750510364

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Trevor
Los Angeles, US
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Awesome value shoes
Size: 11.5, Color: Ivory/White/British Tan, Size: 11.5, Color: Ivory/White/British Tan
These white Cole Haan shoes are just what I hoped for, the color is a perfect off-white, somewhere between cream and pure white, which gives them a more refined look. The quality feels excellent, they’re very comfortable right out of the box, and the laces feel durable and well-made. They fit true to size with no issues. Based on this experience, I’ll definitely be buying more from this brand in the future especially at this price point.
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THE SNEAKERS ARE CONFORTABLE AND REALLY GOOD MATERIAL FOR THE ALL USE.
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Dan Panetti
Draper, US
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Look and feel awesome!
Size: 11.5, Color: Optic White/Opti
These are awesome shoes - look great really, really white and clean! Love how comfortable they are - and soooo light. I was a little worried they'd get dirty easily, but I've been able to keep them clean. Fit as expected. If you're looking for a great, comfortable, and affordable shoe, check these out!
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Jeremy P
Fort Morgan, US
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Great shoe, comfort
Size: 11.5, Color: British Tan/Ivry
Love these shoes, they're super comfy. Laces stayed tied all day. I wear them in a business casual environment, or if I'm going out for a nice meal with my wife. They look good, the color is unassuming and neutral. they also elevate my height, I feel like it gives me an inch or so more versus regular shoes. This is my second pair!
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Reviewed in the United States on May 30, 2026

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