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Description
The Age Curve: How to Profit from the Coming Demographic StormAs each generation ages, what they buy and how much they buy will change. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate the changing needs of their "best customer," and how to ride that profit wave of predictable demand to long term success. You'll discover how our largest generations, the baby boomers and generation Y, are redefining businesses' most effective go to marketing strategies. Packed
As each generation ages, what they buy and how much they buy will change. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate the changing needs of their "best customer," and how to ride that profit wave of predictable demand to long-term success. You'll discover how our largest generations, the baby boomers and generation Y, are redefining businesses' most effective go-to marketing strategies. Packed with real-world entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda Motorcycle), this book teaches readers: how to determine their best customers; how successful companies are earning the loyalty of generation Y and cultivating allegiance to their products for years to come; why generation X is a much less valuable market than any of us have been led to believe; and much more. Groundbreaking and compelling, The Age Curve will change the way companies look at their customers and how they market to them today and for many years to come.Binding Type: Paperback
Publisher: Amacom
Published: 06/25/2008
ISBN: 9780814417942
Pages: 288
Weight: 0.86lbs
Size: 9.00h x 6.00w x 0.61d
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Asurion you made the return process simple
Working with Asurion was an easy process. My previously covered milk frother stopped working, and they fully refunded it with no questions asked. All I had to do was ship the broken item back to them and they sent me a gift card. To cover the initial cost, no questions asked. The refund process was a very simple and painless.
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