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Description
The Age Curve: How to Profit from the Coming Demographic StormAs each generation ages, what they buy and how much they buy will change. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate the changing needs of their "best customer," and how to ride that profit wave of predictable demand to long term success. You'll discover how our largest generations, the baby boomers and generation Y, are redefining businesses' most effective go to marketing strategies. Packed
As each generation ages, what they buy and how much they buy will change. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate the changing needs of their "best customer," and how to ride that profit wave of predictable demand to long-term success. You'll discover how our largest generations, the baby boomers and generation Y, are redefining businesses' most effective go-to marketing strategies. Packed with real-world entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda Motorcycle), this book teaches readers: how to determine their best customers; how successful companies are earning the loyalty of generation Y and cultivating allegiance to their products for years to come; why generation X is a much less valuable market than any of us have been led to believe; and much more. Groundbreaking and compelling, The Age Curve will change the way companies look at their customers and how they market to them today and for many years to come.Binding Type: Paperback
Publisher: Amacom
Published: 06/25/2008
ISBN: 9780814417942
Pages: 288
Weight: 0.86lbs
Size: 9.00h x 6.00w x 0.61d
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4.1 ★★★★★
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Product Reviews
★★★★★ 5
Great sleep
Color: White, Size: Queen (Pack of 2), Color: White, Size: Queen (Pack of 2)
Finally found a pillow that is comfortable. Tested about 5 until I found the right one. This is perfect for back and side sleepers. Firm, but soft. Just enough filling and great quality. Will hold up for many years.
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Reviewed in the United States on May 24, 2026
★★★★★ 4
Good overall
Color: White, Size: Standard (Pack of 2)
Bought these for our guest bedroom. They are quite overstuffed, so if you like full pillows this will be your thing. As such they are dense and firm. The height is a bit much if you are small framed, but are comfortable overall and stay cool enough to be nice in the summer.
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Reviewed in the United States on February 24, 2026
★★★★★ 5
Finally Found Pillows Everyone Loves
Color: White, Size: King (Pack of 4)
I LOVE these pillows. I bought the king-size set and ended up liking them so much that I want them on every bed in the house.
They’re soft but still supportive, and they actually work for different sleeping positions, back, side, and stomach sleepers. They don’t go flat, but they’re also not overly stiff, which is such a hard balance to find. I throw them in the washing machine which makes them super easy to wash! The size is true to King!
They feel cool and hotel-quality, and the down-alternative fill is great if you don’t want real feathers. I wake up without neck pain, and they keep their shape night after night.
If you’re picky about pillows (like I am), these are absolutely worth it. Comfortable, affordable, and a great value for a set of four.
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Reviewed in the United States on February 4, 2026
★★★★★ 5
Feel perfect, not too soft and not too hard.
Color: White, Size: Queen (Pack of 4)
Incredibly perfect pillows. They feel not firm nor too soft but just right.
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Reviewed in the United States on May 18, 2026
★★★★★ 5
Comfortable
Color: White, Size: Queen (Pack of 2)
Omg! I love this pillow. I have a hard time finding pillows comfortable, this is the best pillow I’ve purchased. Definitely worth it!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 1, 2026
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