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Behavioural Economics: A Very Short IntroductionTraditionally, economists have based their economic predictions on the assumption that humans are super rational creatures, using the information we are given efficiently and generally making selfish decisions. Economists also assume that we're doing the very best we can possibly do not only for today, but over our whole lifetimes too. The study of behavioral economics is revealing that our lives are not that simple. Instead, our decisions are
Traditionally, economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions. Economists also assume that we're doing the very best we can possibly do--not only for today, but over our whole lifetimes too. The study of behavioral economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations. This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions. The implications of understanding the rationale for our own financial behavior are huge. Behavioral economics could help policy-makers to understand the people behind their policies, enabling them to design more effective policies, while at the same time we could find ourselves assaulted by increasingly savvy marketing. Michelle Baddeley concludes by looking forward, to see what the future of behavioral economics holds for us. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.Binding Type: Paperback
Publisher: Oxford University Press, USA
Published: 05/01/2017
ISBN: 9780198754992
Pages: 144
Weight: 0.30lbs
Size: 6.80h x 4.30w x 0.50d
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★★★★★ 5
Wonderful
Size: Cooling Queen, Size: Cooling Queen
I absolutely love these pillows From the very first night, I could feel the difference. They are incredibly comfortable, soft, and still provide great support for my neck and head. Plus, the modern design makes my bed look so much cleaner and more elegant. The fabric feels high quality, and the pillows keep their shape really well. I genuinely feel like I’m sleeping better since I started using them. Great value for the price, and I would definitely buy them again. Highly recommend
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Reviewed in the United States on May 27, 2026
★★★★★ 5
Great pillow
Size: Queen(Pack of 2)
Very comfortable pillows, medium softness with support
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Reviewed in the United States on May 18, 2026
★★★★★ 5
No more neck pain
Size: Queen(Pack of 2)
I needed new pillows and I’ll be the first to admit that I’m picky about my pillow. I had ordered different ones to try and these were the keepers. They are not too soft nor too firm. I wake up with neck pain and headaches if I don’t have a good pillow. I’m not experiencing any either one now. Make the purchase for yourself and try them.
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Reviewed in the United States on May 16, 2026
★★★★★ 5
Fluffy and soft pillows
Size: Queen(Pack of 2)
Super soft and nice thick pillows. Quality was perfect.
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Reviewed in the United States on May 19, 2026
★★★★★ 5
I'm replacing all of the bed pillows in the house.
Size: Cooling Queen
Best pillows ever. No stiff neck in morning, I have ordered more. Perfect loft, no chopped up foam. Cool on one side.
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Reviewed in the United States on May 19, 2026
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