SKU: 87625122462

Don't Knock the Hustle

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Don't Knock the HustleBy: S. Craig Watkins Offers a timely analysis of the sheer ingenuity and persistence of young people who cobble together the resources they need to pursue the lives and careers they want. Young adults are coming of age at a time when work is temporary, underpaid, incommensurate with their education, or downright unsatisfying. Despite these challenges, media scholar S. Craig Watkins argues that this moment of precarity is rife with opportunities for

By: S. Craig Watkins     
Offers a timely analysis of the sheer ingenuity and persistence of young people who cobble together the resources they need to pursue the lives and careers they want.

Young adults are coming of age at a time when work is temporary, underpaid, incommensurate with their education, or downright unsatisfying. Despite these challenges, media scholar S. Craig Watkins argues that this moment of precarity is rife with opportunities for innovation, and that young adults are leading the charge in turning that into an inventive and surprisingly sustainable future. As a result, society is expanding its understanding of who we think of as innovators and what qualifies as innovation, while wealth is spreading beyond traditional corridors of powerful tech companies, venture capitalism, and well-endowed universities.

Drawing on over ten years of interviews and data, Watkins reveals the radical ways in which this community of ambitious young creatives is transforming businesses from the outside in. Diverse perspectives that are often ignored or silenced by major corporations are garnering public attention as women and people of color are redefining industries across the globe—all from their computer screens.

We meet people like Prince Harvey, a New York–based hip-hop artist who recorded his album entirely on an Apple showroom laptop; screenwriter, producer, and actor Issa Rae, who first used YouTube and Kickstarter to develop the web series that became her hit HBO show Insecure; the Empowerment Plan, a nonprofit organization created by product design student Veronika Scott in Detroit; and start-up companies like Qeyno Group in San Francisco and Juegos Rancheros in Austin that help make tech more accessible to people of color.

Forward-thinking and dynamic, Don’t Knock the Hustle shows the diversity and complexity of a generation on the rise.

UNIQUE APPROACH TO UNDERSTANDING MILLENNIALS that looks beyond stereotypes about their relationships with tech and labor, based on two years of MacArthur Grant–funded research.

DIVERSE AUDIENCE APPEAL that will reach millennials, educators, people seeking to hire millennials, and scholars of technology, media, and labor.
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SKU: 87625122462

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Ellen H.
San Leandro, US
★★★★★ 5
Comfy
Color: Grey, Size: Cot
Very comfortable even for large children and adults.
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Reviewed in the United States on May 16, 2026
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sandra
Cuba, US
★★★★★ 4
Good quality
Color: Grey, Size: Queen
Stays frim. Great for visitors when they spend the night. Easy to store.
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Reviewed in the United States on May 16, 2026
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Susan Vergnani
Houston, US
★★★★★ 5
Comfortable folding mattress
Color: Grey, Size: Twin
Thickness is great, very comfortable. Adult grandson uses it when he sleeps over. Would recommend it.
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Reviewed in the United States on April 8, 2026
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Seeker
Pawtucket, US
★★★★★ 5
More Comfortable than an Airbed
Color: light gray, Size: cot
I purchased this 4-inch foam floor mattress for when grandchildren stay over. This is my 2nd one, since zi have 2 grandchildren. I don't have room for beds or bunk beds, but I have a space where I can store these. I slept on it myself several nights in a row when I had company and I found it to be much better than sleeping on an air bed. I purchased mattress covers and fitted sheets that fit the exact dimensions of the mattress and I am happy to be able to provide a perfect sleeping setup for my 2 grandchildren! If you have a place to store the mattress when it's folded (25 inches high, 31 inches wide, 12 inches deep) I recommend a 4-inch thick foam floor mattress over an air bed. In my home it is the perfect solution! Follow all the directions for allowing the mattress to reach its full thickness. It is vacuum packed and needs several hours (almost 2 days) to expand.
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Reviewed in the United States on January 17, 2026
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Susan Barnes
Belleville, US
★★★★★ 1
Blow up beds are better
Color: Grey, Size: Queen
Blow up beds are better. These are barely thicker than a sleeping bag.
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Reviewed in the United States on December 9, 2025

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