SKU: 97407624517

大腦不滿足:打破「匱乏循環」,在數位浪潮中奪回生活主導權

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大腦不滿足:打破「匱乏循環」,在數位浪潮中奪回生活主導權: : 300 15 1.64 2. Michael Easter 33eastermichael. com newsletter2 Percent Newsletter

作者: 麥可.伊斯特  |  譯者: 林慈敏


為何我們的欲望永遠無法滿足?
  我們的祖先都是成癮者,大腦總是優先掃描環境,尋找「匱乏」的提示。即使身在資源充足的年代,隨著數位浪潮來襲,大腦更容易陷入匱乏,渴望更多食物、物品、資訊和影響力。然而,當過度消費引發問題,盲目追求「更少」卻可能變得更糟……
 
  從追求短期舒適的「匱乏循環」,轉變為重視長期成長的「豐盛循環」!
  ◎拉斯維加斯的吃角子老虎機,過去乏人問津,經過改良後,變身為在美國創造年收入300億美元的超吸金機器,正是因為滿足了「機會→無法預測的獎賞→快速重複性」這種大腦天生就愛的匱乏循環。
  解方:發現隱藏的匱乏暗示,在渴望開始之前就先阻止它。
  
  ◎伊斯蘭國的戰士會服用苯甲錫林這種毒品來消除恐懼,甚至做好赴死的準備。儘管有不利後果仍持續使用毒品、酒精或藥物,代表大腦已經陷入「匱乏循環」。
  解方:做出重大改變,改變生活圈或朋友圈,擁抱短期的不適,找到長期的好處。
 
  ◎遊戲可以緩解現實中的不確定和焦慮,但遊戲計分的量化方式卻帶來缺點,那些指標接管了我們的動機,使我們改變目標來換取滿足感。當世界變得量化和遊戲化,我們更容易陷入匱乏循環。
  解方:抗拒分數的吸引力,照自己的條件建立無法預測的獎賞。
 
  ◎過度囤積物品和極簡主義,經常是由完美主義所驅使的,過度囤積物品的人擔心會犯錯,但極簡主義者則對混亂感到焦慮。
  解方:用「裝備,而非物品」的眼光重新審視購買的東西,看它是否能幫助自己達到更高的目的,例如變得更有活力。
 
  ◎大腦喜歡新資訊,但網路卻傷害了人類的專注力,並造成年輕族群的社交焦慮。
  解方:試著去一家新的餐廳,但不事先上谷歌搜尋,走向世界,了解未知。
 
  ◎過去人們可能每天只吃一或兩餐,但我們開始全天候地進食,一般人在15小時之內會吃三頓正餐與各種點心。我們的食物被「過度加工」,看似很健康的食品中,反而含有更多卡路里。
  解方:效法玻利維亞叢林的齊曼內人,以未加工的穀物或馬鈴薯為主食,配上一點肉與蔬菜,會得到飽足感,心血管也更健康。
 
本書特色
 
  1.長期專門研究人類行為的內華達大學教授勇闖世界,走過長達6萬4千公里的旅程,探索人類大腦永遠不滿足的真相,揭開富足真正的意義。
 
  2.向猶他大學的哲學系教授、伊拉克的精神科醫師、輕裝前往世界旅行的探險家、玻利維亞叢林中的齊曼內人、本篤會修士等學習,這場橫跨人類學、藥學、生理學、心理學與哲學的知識饗宴,幫助你識破「匱乏循環」無所不在的陷阱,找到通往幸福的路徑。

作者

麥可.伊斯特(Michael Easter)
 
  《勇闖阿拉斯加33天》作者,內華達大學教授。寫作與演講的主題,主要是人類如何利用現代科學與演化智慧,讓自己有更好的表現,並且活得更健康、更滿足。研究成果曾被職業球隊、菁英軍事單位、《財星》全球五百大企業、頂尖大學等採用。與妻子以及兩隻狗住在拉斯維加斯的沙漠邊緣。想獲得新想法與改善生活的訣竅,可於eastermichael.com/newsletter訂閱他的免費電子報《2 Percent Newsletter》。
 
譯者
 
林慈敏
 
  文化大學新聞系畢。出版編輯資歷近二十年,現為自由譯者,守備範圍包括:心理勵志、社會人文、身心靈、健康生活類型書籍。譯有《醫療靈媒》、《祖先療癒》、《超速學習》、《跟著心理師校準星盤》、《天空來的人》、《靈魂的冒險》、《穿越時空的相遇》等。
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SKU: 97407624517

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4.7 ★★★★★
Based on 14 reviews
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CheriAmore
Whiting, US
★★★★★ 5
Perfect🤍
Size: Oversized King (120" x 120"), Color: Coin Pattern White
This is super soft and light for summer. I’m a hot sleeper so this is perfect for me almost all year round. It washes and dries nice and the oversized one is really oversized. Super soft like cotton soft. I hate the scratchy bedding, this is not scratchy. Seems durable too. Overall it’s a very nice bedspread especially for the price. 🤍
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Reviewed in the United States on May 18, 2026
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Verified Purchase
LadyDeath/TxTunesLady
Carnegie, US
★★★★★ 5
Warm, cozy, soft, 💜 love
I don't leave reviews very often (yes that is cliche) I just don't have time. I have been debating for a few months one what I actually wanted to do with my bedroom. Spring is coming and the dark is getting to me and wanted to still get an elegant feel. I have some light baby blue around in my other comforter but I needed lighter brighter. I saw this and how SOFT is looked and I LOVE soft and cozy, who doesn't? I am so glad I took the chance. With that I also ordered the pillow....what I thought were pillows but didn't read very clearly they were just the covers so I ordered pillows then the picture I knew would still be elegant but be able to tie all the peices in and OFF the internet. Sometimes colors are not the same online as in person since monitors are always different shades of a color. Now on to this comforter. I didn't realize it came with the pillow covers. 💜 the set comes vacuum sealed but it is heavy when vacuumed. I undid the packaging a day later when I had time to wash. The cover flew out and I was perplexed, it's a pillow cover!!!! Awesome!!!! Ohhh there's 2, woohoo! Omg it's so soft. Oh I'm in heaven. Mmmmm hugging the pillow cover, I knew this was my kinda softness bed comforter. It is not LIGHT weight like say a throw blanket but it is light vs heavy bulky goose downs even though they say those are light. And when you wash it, its def not heavy if u spin the water out at super high setting on ur washer. I was able to carry it to the dryer fairly easy 20 ft away. This is by far the BEST comforter I bought in my life. I am a hoarder when it comes to comforters. Thinking if I'm ever homeless I'll have lots of somethings to keep me warm. For the price and the quality, (the batting inside doesn't shift when washing) this will be another purchase in the future in another color so I can start a soft collection. I usually give my comforters that I dont use ( the oldest but still perfect condition) to a friend or homeless. Great product!!!!
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Reviewed in the United States on February 6, 2020
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Verified Purchase
Luis
Fort Morgan, US
★★★★★ 5
Soft warmth for cold nights
Color: Charcoal, Size: King
This bedding set with faux mink fleece and sherpa backing is perfect for cold weather or low-heated rooms. It’s ultra-soft on both sides, and the down-alternative fill keeps warmth in without feeling heavy. The reversible design lets you switch up the look, and the stitching holds up well. Even after several washes, it keeps its texture and shape. No clumping or loss of loft. A practical choice for anyone who wants comfort, warmth, and simple style.
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Reviewed in the United States on October 14, 2025
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Laurie
Chelsea, US
★★★★★ 5
Great bedding at a great price!
Color: Tide Pool Blue, Size: King
I can’t believe how great this is for the price! Super soft, comfy and very warm. Perfect for wintertime. I don’t think I’d use it for other seasons…but it’s great right now.
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Reviewed in the United States on January 29, 2026
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Rose C
Bozeman, US
★★★★★ 4
Warm, soft, cozy… not very fluffy though
Color: Tide Pool Blue, Size: Full/Queen
I LOVE this comforter!! The color is beautiful, it’s super soft, it’s nice and warm, and it has a nice weight to it. I will say it isn’t as fluffy as it seems in the pictures, there doesn’t seem to be any filling between the 2 layers, and if there is, it’s minimal. It’s more like the thickness of a similar double sided throw blanket. It also has the tendency to grab any small debris which clings to it, but this is to be expected with this type of fabric. I would not recommend this comforter for pet owners as it will definitely be covered in hair and whatever else your furbabies may track in! Despite the lack of fluffiness and it constantly holding on to any loose thread or other random debris, I am still very happy with my purchase. Very good comforter for the price and it looks beautiful on the bed!!
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Reviewed in the United States on October 11, 2024

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