SKU: 34975683011

Choose to Live: Lead Boldly, Live Fully, Lift Others

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Description

Choose to Live: Lead Boldly, Live Fully, Lift OthersHardcover 364 pages A Single Choice Can Transform EverythingChoose to Live. Your pulse isnt just tickingits sending a message: wake up and lead the life you were built for. In an era when AI and algorithms dominate, the skills that make us irreplaceable are rooted in our humanity: relationship building and human connection, empathy, and emotional intelligence, conflict resolution, and adaptability. Choose to Live bridges the gap between personal

Hardcover | 364 pages

A Single Choice Can Transform Everything—Choose to Live.

Your pulse isn’t just ticking—it’s sending a message: wake up and lead the life you were built for. In an era when AI and algorithms dominate, the skills that make us irreplaceable are rooted in our humanity: relationship building and human connection, empathy, and emotional intelligence, conflict resolution, and adaptability. Choose to Live bridges the gap between personal courage and professional performance with the ALIVE Method—a five-step roadmap that sparks courage, fosters human connection, and inspires bold leadership.

Drawing on Joey Avilés’s story of forging the ALIVE Method in a moment of crisis, this book equips you with the tools to:

Master Fear, Own Conviction: Learn to TAME your fears with four deliberate moves and step into any room with unwavering confidence.
Translate Experience into Vision: Map defining moments from your past to fuel a five-year plan grounded in purpose.
Build Trust in 60 Seconds: Ignite fast, genuine connection through one-minute empathy bursts that dissolve assumptions.
Lead Your Well-Being Like a CEO: Practice Radical Ownership of mind, body, and boundaries to sustain peak performance.
Leverage Micro-Moments: Deploy the Microsecond Rule to turn fleeting opportunities into instant action.
Transform Conflict into Momentum: Use practical, real-world steps to diagnose issues, open honest dialogue, and co-create solutions.
Elevate Beyond Resistance: Internalize the Five Laws of Elevation—then cement them with a 30-Day Elevation Challenge.
Whether you’re an emerging leader seeking to ignite your career, a seasoned executive wanting to deepen team engagement, or an individual craving authentic growth, Joey Avilés—a leadership strategist, lead researcher, and trusted advisor to Fortune 500s—pairs heart and expertise to help you harness the power of culture, connection, and courage. Packed with vivid stories from boardrooms, communities, and global stages, Choose to Live translates each strategy into skills and competencies that will make you stand out in any arena.

No title or accolade can match the rhythm of purpose—only living ALIVE will. Open these pages, embrace the ALIVE Method, and transform your momentum into a legacy that matters.

Choose to Live—and make it count.

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SKU: 34975683011

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4.4 ★★★★★
Based on 22 reviews
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Product Reviews
C
Verified Purchase
Cakirsch
Pawtucket, US
★★★★★ 4
Puppy loves it. Well built and fun for her to play with.
Size: 15 in, Color: Retriever
My double doodle mix loved this toy. It is well made and she loves the different texture of the rope. Sadly she has already torn the rope apart and so now it’s just the leather part. This would be the perfect toy for non agressive chewers. Wish the rope lasted a little longer. SPOT is my new favorite company to get her chew toys from now. They’re well built and aren’t expensive like all the other dog toys out there.
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Reviewed in the United States on June 30, 2025
K
Verified Purchase
KAV
Phoenix, US
★★★★★ 2
Destroyed in under 10 minutes
Size: 9 in, Color: Large Bone
I bought 2 of these toys, one for my 9 year old great dane who isn't an aggressive chewer, and one for my 6 month old puppy who is average. In less than 10 minutes both were destroyed and my dane managed to swallow a good chunk. I wasn't surprised when they both had small holes on the ends and started pulling the stuffing out. The stuffing and squeakers were confiscated immediately, but I let them keep chewing. By the time I came back from throwing the insides away, both dogs had chewed the toys in half and my dane swallowed a chunk when he saw me coming. The puppy was going to do the same thing, but luckily we're working on his "drop" command so he was excited enough for the bigger payout and dropped it. They didn't just come apart at the seams, the whole toy ripped in half making it too easy to swallow. Neither of them are aggressive cheers and the toys didn't hold up at all. A stuffed animal toy would have lasted longer (and has any time I've allowed it). 10 minutes of playtime is probably too generous , but I'm trying to be fair. If I hadn't been right there watching them, they both would have been able to swallow the whole thing in minutes. Definitely not safe for any amount of actual chewing.
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Reviewed in the United States on November 14, 2025
S
Verified Purchase
Skylaire
Whiting, US
★★★★★ 5
The perfect teething toy for a puppy of any size - apparently indestructible!
Size: 9 in, Color: Large Bone, Size: 9 in, Color: Large Bone
I ordered this product for an overly excitable, destructive corgi chihuahua mix puppy, who was teething. He was a foster and managed to destroy, almost immediately, every toy I had on-hand for him, and toys I picked up at the local pet store. I was very concerned he'd swallow parts of toys, which can lead to fatal intestinal blockages, not to mention extremely high vet bills which I couldn't cover as a simple foster mom. When it arrived, I crossed my fingers that the "Seam Protection - doubled-stitched seams with heavy duty thread" would actually add "extra durability." And I was NOT disappointed! The bone shape of the toy would probably fit comfortably in the mouth of any dog or puppy, as you can see from photo #4. What's coolest about the shape of this toy is the pup can sink all of his or her teeth into it, providing comfort for the entire mouth and not just a few teeth or only one section of its mouth at a time. I was much more experienced as a kitten foster mom, and had had similar difficulties finding teething toys for kittens. This toy is thin and light weight enough that I imagine it could provide relief for little kitten mouths, also, but I didn't get to find out, as my little foster pup chose this as his #1 favorite toy and brought it with him to his forever home. I wanted to know how long it would take before he'd destroy it, though (picture 5 he'd had this Dura-Fused bone toy for a few hours short of one week, and the last photo - you'll see he'd not even undone a small portion of the seam!) Overall I would highly recommend this product for teething babies of almost any species. As far as I could tell it is indestructible. Almost seven days of constant gnawing and he'd not even taken one stitch out, created any tear or rip, let alone, gotten close to being able to swallow the squeaker (always a fear!). I imagine months later, he's still been unsuccessful at ripping/tearing this toy at all. I'd gladly buy again should I foster any dog or puppy - the company lives up to its moniker, Ethical Products, because they've produced a no-frills and apparently indestructible squeak toy which I'd have no fears of leaving with a teething puppy unsupervised. Highly recommended!
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Reviewed in the United States on November 28, 2020
A
Verified Purchase
Amazon Customer
Chelsea, US
★★★★★ 3
Good tug toy
Size: 15 in, Color: Retriever
I have a doberman that shready everything in 2.5 seconds. This lasted a few days so was impressed for the cost. Would buy again as he really liked it.
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Reviewed in the United States on December 28, 2025
L
Verified Purchase
Larry B.
Los Angeles, US
★★★★★ 5
My dog’s new favorite
Size: 8 in, Color: Squirrel
didn’t expect much for the price but my dog actually loves this thing. It’s tough enough to hold up to regular chewing and the leather gives it a nice texture that’s different from the usual plush toys. He carries it around like it’s his prize. It’s not indestructible and if your dog is a heavy shredder it probably won’t last forever but for moderate chewers it holds up way better than a lot of toys I’ve tried. Definitely worth grabbing again.
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Reviewed in the United States on July 19, 2025

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