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Description
Converted: The Data-Driven Way to Win Customers' HeartsWhen the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne Google's Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti to
When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne - Google's Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you'll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: - Understand the full value of each relationship- Engage in an ongoing conversation with your best customers
- Ask the right questions so you can anticipate your customers' needs
- Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts.
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4.1 ★★★★★
Based on 15 reviews
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Product Reviews
★★★★★ 5
Awesome shoes!
Size: 4 Big Kid, Color: Aqua/Multi
My daughter is SUPER picky about shoes and loves these. They are easy and quick to put on, run true to size, and most important COMFORTABLE. She is outgrowing them and will have to get her the next size up. Highly recommend for picky kids
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Reviewed in the United States on December 4, 2025
★★★★★ 5
LOVE THESE
Size: 3 Little Kid, Color: Hot Pink/Multi
Really nice. Pix don’t do them justice.
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Reviewed in the United States on May 27, 2026
★★★★★ 5
Great for busy feet
Size: 13 Little Kid, Color: Hot Pink/Multi, Size: 13 Little Kid, Color: Hot Pink/Multi
My five-year-old daughter loves these Skechers slip-ins—and she is not easy on her shoes! You can see in the photo, she’s already put plenty of miles on them. They’ve been through the washing machine at least twice and still look great—the bright colors are a big hit with her and they hold up well in the wash.
One of the elastic bands on top did come loose, but I was able to fix it quickly with a dab of superglue. She slips them on and off all by herself, which is perfect as we’re still learning to tie laces. All in all, a great purchase for the price—especially since kids grow so fast and put their shoes through a lot!
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Reviewed in the United States on May 24, 2025
★★★★★ 5
Cute slip-ons - so easy and quick!
Size: 13 Little Kid, Color: Hot Pink/Multi
These shoes are adorable, comfortable according to my kid, and super easy to pull on!
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Reviewed in the United States on January 17, 2026
★★★★★ 5
Durable
Size: 6 Big Kid, Color: Aqua/Multi
Good shoes. True to size
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Reviewed in the United States on February 18, 2026