SKU: 46868630080

As I Am - Curling Jelly

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Description

As I Am - Curling JellySize : 8 Oz What a wonderful Curling Jelly for hi definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days. Contains natural ingredients your hair loves and none of the ingredients it doesn't. Benefits Defines coils and curls Minimizes frizz Reduces shrinkage and enhances stretch Locks in precious moisture as you harmonize your coils Formulated with

Size : 8 Oz

What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.

Contains natural ingredients your hair loves and none of the ingredients it doesn't. 

Benefits
Defines coils and curls
Minimizes frizz 
Reduces shrinkage and enhances stretch 
Locks in precious moisture as you harmonize your coils
Formulated with nature's best moisturizers and curl boosters  

Directions:
Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)
Apply As I Am® Leave-In Conditioner liberally, according to instructions; This will help prevent flaking once hair is dry.
Apply Curling Jelly to detangled hair while it is still soaking wet, to small sections, from root to tip. Spray with water if hair begins to dry before you're done.
To define your coils/curls, you may finger rake, comb through with a wide-toothed comb (Shingle), or finger style. 
Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue. 
Fluff, separate or arrange your coils to style, only after hair is completely dry.
For added moisture, scrunch Moisture Milk or DoubleButter® Cream onto hair.

Ingredients
Aqua/Water/Eau, Glycerin, Hydroxyethylcellulose, Betaine, Aloe Barbadensis Leaf Extract, Pectin, Beta Vulgaris (Beet) Root Extract, Xanthan Gum, Tocopheryl Acetate, Potassium Sorbate, Fragrance/Parfum , Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Erythorbic Acid, (Coumarin, Limonene)

Tips
Learning how to use gel products like As I Am® Curling Jelly, formulated specifically for defining tightly coiled and curly hair can be very challenging at first. My advice to you, my sisters, is to not give up! You all know the saying…."If at first you don't succeed…" Take advantage of the many good resources provided by experienced natural ladies on the internet that explain, and actually show you how to properly apply these types of products. Soon, I will be offering you some visual instruction on this site. Until then, I can offer you these tips:
  • Apply product liberally to small sections, to very wet hair. When an adequate amount of product is applied, the section should feel very slippery to the touch and slide very easily between your thumb and forefinger when you run them down from root to tip.
  • Take care not to over-apply because it will prolong drying time, (which is already lengthy due to the type of natural ingredients in the formula). Also, too much product can leave sticky clumpy droplets on the hair and cause eventual flaking.
  • Whatever your application method, the Curling Jelly must be worked well into the hair sections as you apply. Sliding sections several times between your thumb and forefinger, from root to tip, or "raking" larger sections of your hair, using your fingers as the rake, will form the definition of your coils and curls.
  • As you apply the Curly Jelly, arrange the sections in the position where you would ultimately like your hair to be. For instance, if you want a side parted style, place the sections of hair in that manner as you apply the Curling Jelly to it.
  • Most ladies do well to liberally apply a Leave-In Conditioner before applying the Curling Jelly. The finish is softer and less likely to flake.
  • SUPER IMPORTANT! Do not touch your hair before it is completely dry! If you do, your hair is prone to frizz and some of your definition may be lost! It's best to apply early in the day, and then allow it to air dry. Don't worry, the look you'll get when the product is applied looks glossy and well-defined. If you don't have the luxury of time or if the climate is cold, dry with a hood dryer, on the low setting.
  • Once the hair is completely dry, feel free to fluff it to your satisfaction. The more you manipulate the hair the fuller it gets, so finger fluff more where you want fullness. Fluff little or not at all where you want flatter areas. Once hair has been fluffed, it won't return to the original flattened alignment until you re-wet and re-style your hair.
  • Even after your hair is dry, refrain from disturbing your well defined coils, spirals or curls, particularly on the ends of your hair. Doing so may cause them to lose their alignment and become frizzy.
  • On the days after you've styled with the Curling Jelly, you may apply As I Am® Moisture Milk, DoubleButter® Cream, or CocoShea Spray for softness, moisture and sheen. If you notice any flakes, scrunching in a little of any of these hydrators should do the trick.
  • Always secure your hair beneath a satin bonnet when you sleep. It will eliminate abrasion damage and keep your style looking good longer.
  • Finally, don't be afraid of water. It's now your friend! If a section looks a little frizzy on the ends, dampen your forefinger and coil the ends around your finger to create a spiral. Watch how your own beautiful coils bounce back into alignment. Now, let it dry, without touching it while damp.
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
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  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 46868630080

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4.5 ★★★★★
Based on 11 reviews
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Product Reviews
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Verified Purchase
Betty Jo Bradley
Dallas, US
★★★★★ 4
Great alternative to the grunting pigs!
Color: Pink, Style: Grunt Sound
We go through A LOT of dog toys at my dog based business. The grunting pigs are super cute, but they are also super fragile. It is incredibly easy to dislodge the squeaker. (Grunter?) These are certainly not robust chew toys, but the squeaker is about 30% better at staying put than that of the pigs. It's also smaller, so it's easier for the smaller dogs to play with. These are a new favorite! Update: August, 2024 I bought an orange hedgehog. Amazon won't let me review that separately so I had to add to my sheep review. The orange hedgehog is only 3 stars. It is made of a harder plastic than the bear and the sheep. It also has a standard squeaker, not the grunting of the bear and sheep. But harder plastic DOES NOT mean that it will withstand an aggressive chewer! If your dog likes to "kill the squeaker" they will be able to do so in minutes! This IS NOT a chew toy! If you are looking for a toy for an aggressive chewer, look at the Orbeez line from Outward Hound. The other thing that makes me less enthusiastic about the orange hedgehog is that the yellow paint started flaking off immediately. I will have to scrub it all off because it looks terrible! The dogs don't care, but their owners sure do! I haven't had that problem with the sheep or the bears. The orange hedgehog is almost like it's from a completely different company!
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Reviewed in the United States on February 16, 2024
M
Verified Purchase
Maeberry
Los Angeles, US
★★★★★ 3
Cute
Color: Pink, Style: Grunt Sound
Really cute toy broke in a day and It stopped honking but my dog still plays with it. Durable material. Good toy overall. Please fix the honk and we can buy more like it.
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Reviewed in the United States on April 1, 2026
F
Verified Purchase
FL Sunshine
Boise, US
★★★★★ 5
Great find for my dog!
Color: Hedgehog, Style: Big Squeak Hedgehog
This is a Big squeaking toy And has become a favorite of my dog. He is a big chewer but he won’t chew at this one he just carries it around and plays catch with it. I believe the little spikes keeps him from heavy chewing on it! Great find for us! But it is a loud squeak!
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Reviewed in the United States on March 26, 2026
N
Verified Purchase
nonigrams
Lake Worth, US
★★★★★ 5
For the love of a dog!
Color: Blue, Style: Tootiez Hedgehog, Color: Blue, Style: Tootiez Hedgehog
Okay, first - this toy is a hoot. When you first get it and hear it's cute grunting/tooting sound, you can't help but grin and think, Yup! That sounds like somebody in here just tooted! Which for some reason always does seem to be a bit funny, doesn't it? And you'll probably find yourself chuckling a little and saying, Oh how cute. After that, the next logical step is you'll introduce the toy to your dog. And then, depending on your dog's particular personality, you may soon discover (as we did) the amazing love/hate relationship a human can develop with a simple dog toy. We have a 1-yr-old standard poodle whom we named Kenda. And yes, he is named after Joe (for any of you ID fans out there). His official AKC registered name is Lieutenant Kenda, Home Inside Hunter. Corny? No doubt. But it truly seemed an appropriate name for him, because this is the first dog we've ever owned that actually LOVES to play with dog toys and will endlessly hunt them down throughout the house. No toy, however well hidden, stands a chance with this determined toy hunter. As Joe might say, he WILL find you! :) His toys are his friends, and he is fiercely devoted to them. Enter the adorable little rubber hedgehog with his even more adorable "toot". The moment Kenda laid eyes (or ears?) on this little guy, all other toys were forgotten. It was love at first sight. So much so that within a few hours of him playing with this toy to the exclusion of all others, we decided to give him a name. We call him "Blue" (I know, we're so creative). Blue immediately became Kenda's best friend - or at least his best toy. He played with him constantly. He bit him, he wrestled with him, he chewed on him. He brought Blue to us and, if we were sitting down, very carefully placed this slobbery ball of rubber in our laps, as if asking, Can we play catch with Blue? Huh? Pretty please?? Sometimes we did, sometimes we didn't. On those occasions when we didn't, he would play catch with himself, picking Blue up in his mouth, swinging his head, and tossing him across the kitchen; then running/sliding across the kitchen floor to retrieve him on the other side of the room. In the beginning, if Blue was nowhere in sight (and with dogs, out of sight is usually out of mind), the hubby and I would get a kick out of saying, "Kenda, where's Blue?!" Just for the enormous fun of watching a 55-pound poodle suddenly leap a foot in the air, scramble his legs mid-air like Fred Flintstone getting his car started, then half running/half sliding across the kitchen hardwood floor in a desperate effort to find his beloved Blue. Oh, how we entertained ourselves in those early days watching Kenda with his Blue. And through it all, through every bite, squeeze, toss, push, throw, and chew of this toy.......the toot. The grunt. Okay, let's call it what it really sounds like, folks: a FART, okay? There, I've said it. It sounds like your grandpa just passed gas - bigtime. Funny? At first, yes. Hilarious. But a thousand times a day? Over and over and over? While you're trying to talk on the phone? While you're trying to have conversation with each other over coffee at the end of the day? Sometimes for an hour NON-STOP? Well, let's just say the humor of it all began to elude us a bit. And therein lies our love/hate relationship with this adorable little toy. We thought we'd died and gone to heaven one day when Blue stopped tooting. Turns out Kenda had chewed on him so much his tooter (located rather anatomically correctly in his tushie) had fallen out. Or rather IN, since it was now in Blue's tummy. Poor Blue, he couldn't make noise anymore, and although Kenda kept playing with him you could tell he was confused as to why his little buddy had fallen silent and wouldn't "talk" to him anymore. And as much as the hubby and I were enjoying the tooting reprieve, we couldn't take it. By the third silent day, I could almost feel the invisible hands of Amazon coaxing me toward my computer, gently urging me to buy another Blue. But I resisted, folks. I did NOT buy another Blue. I bought TWO more Blues! One for now, and one for that possible future day when this Blue, too, falls silent. Why? Because ... well, because it's BLUE! He's practically a member of the family now. The dog loves Blue, and we love the dog. I guess it's that simple. My final word on this dog toy? It's adorable. It's well made and will hold up to a ton of play and chewing. His tooter may not survive as long; I guess that remains to be seen. And if your dog is anything like mine, well then your sanity may take a hit as well. But if your dog loves his little hedgehog buddy as ours does, and if you love your dog (and you know you do!), then you might decide your sanity is worth the risk. Two thumbs way, WAY up! P.S. Blue now has a friend. We just bought the pink sheep. Kenda is in 7th heaven. Our house sounds like a retirement home after a chili bean supper. And yes, we named him "Pink". I told you - we are nothing if not creative.
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Reviewed in the United States on June 6, 2018
S
Verified Purchase
Stacy
Charlottesville, US
★★★★★ 5
My Dog's All-Time Favorite Toy
Color: Pink, Style: Grunt Sound
The first one of these I ever got her was at Petco on sale for $1 - best $1 ever! The reviews are right, though. The toy doesn't last forever and it's not good for aggressive chewers. In my opinion, however, that doesn't make it a bad toy. Here's why: Aggressive chewers comments: Getting my sister's French Bulldog a stuffed toy (that's shredded in 5 minutes), compared to my Pitbull who does not tear up any toys, but is a stronger chewer when it comes to bones. My pup does not tear this up at all, but my sister's dog would. My point is: Don't get your dog a soft toy if your dog ruins soft toys. Regarding the not long-lasting comments: the honking noise mechanism inside eventually pops inside the hole, rendering it honkless. Ours lasted about 6 months. It's pretty much impossible to fix unless you want to trouble yourself to fix it for 1 good honk each fix. I would, but I do also have a job to get to. My dog does still carry it around in it's noiseless state, but she doesn't play with it with the same enthusiasm. How did I resolve this? I bought her 5 😂 She's only on her second, but I decided to stock it because they were on sale for $5.10 - I don't think I will get rid of any of them. I will just let her play with them on rotation until they fall apart. Besides all that, my dog just simply loves this toy. I have never seen her so happy & playful with a toy. I can't promise this for your dog, as I can only tell you about mine. We even have a "Sheepy" song. [I have not been paid or given free Sheeps - my Sweet Pea just really loves her Sheepy]
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Reviewed in the United States on March 26, 2024

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