SKU: 48420031663

Introduction to Mass Communication ISE, 12e, Connect Access Code

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Description

Introduction to Mass Communication ISE, 12e, Connect Access CodeOverview By Tench and Waddington is the definitive text on public relations. Blending theory with real life applications. This book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public

Overview

By Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. This book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and
strategic communication.

ISBN: 9781398924253

Edition: 12

Publisher: McGraw Hill HE

Format: Digital

AUK Course: COMM 101

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SKU: 48420031663

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SJL
Phoenix, US
★★★★★ 5
Surprising amount of room!
I am so pleased with the interior space in the pockets of this purse. It's the perfect size to hold keys, phone, and lots of other junk a mom tends to accumulate! The only downfall is the lack of card-holder spaces...only 4 total slots. I purchased another small card holder apparatus to hold all of my necessities.
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Reviewed in the United States on May 7, 2024
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Saredel Dizon
Los Angeles, US
★★★★★ 5
Perfect Mini Backpack for almost any occasion! Fits 11 inch ipad
Color: Black, Color: Black
Giving 5 🌟🌟 🌟🌟🌟, even if I havent used it yet! because it: -arrived in perfect good packaging, protected and nothing missing. -11 inch ipad fit with its own pocket(although it did reach the very top of the bag and can feel its corners) - can fit 2 regular plastic bottled water on both sides - coin pocket(tho I'll be putting coffee candies and mint instead) - spacious enough for mini snacks or notebook/light books. - has 2 pockets inside - 3 pockets outside(1 at back, 2 at front) Good value for money. Good for travels!(be using for camping). And I think its water resistant. It is a simple, cute, very functional bag for many occasions Wish: that the strap would be a bit longer, although I did have extra 2.5 inches before it rested comfortably at my lower back.
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Reviewed in the United States on March 11, 2026
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Pandagirl
Belleville, US
★★★★★ 5
Great Medium-Sized Backpack !
Color: Khaki
This is the best medium sized backpack ! Bought it mainly for that it fit my Kindle since a smaller backpack didn't and the multiple compartments (more than I need but easy access). Lightweight, water resistant, great value and the quality so far is great. I especially like the locking feature should I need it. It's much lighter than my travel purse (PacSafe that I would still use for travel, especially international.) The "security" feature is an added compartment for more local travel.
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Reviewed in the United States on April 4, 2026
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Jimmy
Omaha, US
★★★★★ 5
Great purse backpack for smaller women
Color: Black
Lots of pockets & great size for smaller women. Lightweight & love the black color.
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Reviewed in the United States on February 19, 2026
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Keyra
Whiting, US
★★★★★ 3
Great bag, short shoulder straps
Color: Black
Love the size and the many, many pockets. The quality is great, it's really well made. But the shoulder straps are short. Like for a little kids backpack short. I love the bag so much I'm getting a kit to extend the should straps. But yeah 5 stars for the bag, minus 2 for the short shoulder straps.
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Reviewed in the United States on April 7, 2026

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