MPREIS Supermarket Locations Dataset – Austria

MPREIS Supermarket Locations Dataset – AustriaQuick links: Dataset Summary Methodology Download Data Quality Regional Distribution Brand Bundle Related Datasets Use Cases FAQ Analyze with AI MPREIS is a regional Austrian supermarket chain based in Tyrol, celebrated for its high quality regional products and modern store architecture. It remains a family owned business deeply rooted in the Alpine region. There are 249 MPREIS Supermarkets as of 27 May 2026 in Austria. This dataset is compiled and

MPREIS is a regional Austrian supermarket chain based in Tyrol, celebrated for its high-quality regional products and modern store architecture. It remains a family-owned business deeply rooted in the Alpine region.

There are 249 MPREIS Supermarkets as of 27 May 2026 in Austria. This dataset is compiled and maintained by Geolocet and provides a complete, geocoded list of all MPREIS locations, including full address details, administrative divisions, and precise WGS84 latitude/longitude coordinates - structured for GIS, retail analytics, mapping, and AI/RAG workflows.

Dataset Methodology:

This dataset is compiled from publicly available business listings, official company sources, and geospatial validation workflows. Automated quality checks and manual analyst reviews are applied to improve coordinate precision, address standardisation, duplicate detection, and overall analytical consistency.

It is periodically reviewed and updated to reflect known network changes, closures, relocations, and newly identified locations.

Data Quality Scorecard

Data Preview: Sample geospatial records from the MPREIS dataset in Austria

Note: Only a subset of the full dataset fields are displayed here. Download the free sample (option above) to view all fields and verify the data structure.

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Regional Distribution Breakdown

Looking at the geographic distribution, the highest concentration of MPREIS locations in Austria is found in Tirol (209 sites, equivalent to 26.97 MPREIS supermarkets per 100,000 residents). This is followed by Salzburg (27 sites; 4.74 per 100,000) and Kärnten (6 sites; 1.05 per 100,000). From a market-penetration perspective, Tirol has the highest brand density at 26.97 locations per 100,000 people (population: 775,000), making it the most saturated region for MPREIS in Austria. By contrast, Oberösterreich records only 0.2 locations per 100,000 residents (population: 1,535,000), indicating a potential white-space opportunity for network expansion or competitor analysis.

Learn more about the brand network in our report: View Report

Also available for Austria

Related geospatial datasets

• Administrative boundaries and full polygon dataset for Austria: Map these MPREIS locations against highly precise administrative polygons for territory analysis and spatial structuring.
• Demographics dataset for Austria: Overlay demographic indicators to deeply understand the population structures and household types surrounding these MPREIS locations.
• Explore demographics data insights for Austria: Methodology, use cases, and definitions explaining how demographic metrics support your location intelligence workflows.
• Explore a rich library of Austria-specific datasets on our dedicated country page: detailed demographics, wealth indicators, multi-level boundaries, and a broad spectrum of retail POIs. View demographics, retail POI, and administrative boundary datasets for Austria

Need the data in another format?

We can deliver this dataset in alternative formats upon request (GeoJSON, Shapefile, Excel, PostgreSQL import files, etc.). Contact us at [email protected].

Who uses this data?

• Geofencing & Targeted Advertising: Media buyers executing hyper-local, location-based mobile ad campaigns around specific brand locations.
• Mobility Analysis: Transport consultants evaluating retail proximity to major transit corridors and parking infrastructure.
• Store Closure & Relocation Strategy: Corporate teams optimizing existing footprints by analyzing underperforming regions.
• Smart City Research: Academic researchers analyzing commercial density, urban growth patterns, and spatial economics.
• Urban Planning: City government agencies studying retail accessibility, neighborhood walkability, and commercial infrastructure.
• CRM Data Enrichment: RevOps teams appending accurate, standardized contact details and coordinates to existing Salesforce/HubSpot records.

Frequently Asked Questions

Analyze this data with AI

Use these prompts with ChatGPT, Claude, or Gemini to extract strategic insights from this dataset:

• "Analyze this MPREIS dataset to identify underserved regions in Austria for potential market expansion."
• "Analyze proximity between MPREIS locations and major highways, ring roads, or arterial transport corridors in Austria."
• "Identify strategic locations in Austria where new MPREIS sites could maximize geographic coverage while minimizing overlap."

Disclaimer: All brand logos and trademarks displayed are the property of their respective owners and are used strictly for identification purposes. This product consists of geospatial location data only; no images, logos, or trademark rights are included in the downloadable files.