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The Idea Is the Easy Part: Myths and Realities of the Startup World"Innovation & Creativity" winner in the 2023 Porchlight Business Book Awards "The Idea is the Easy Part is an honest and realistic look at the challenges and rewards of entrepreneurship. I highly recommend this book to anyone considering starting a business." Chris Barton, Founder of Shazam, three time entrepreneur, inventor, and tech investor Venture capitalist and former executive Brian Dovey offers readers a personal, humorous, and story driven
"Innovation & Creativity" winner in the 2023 Porchlight Business Book Awards "The Idea is the Easy Part is an honest and realistic look at the challenges and rewards of entrepreneurship. I highly recommend this book to anyone considering starting a business." --Chris Barton, Founder of Shazam, three-time entrepreneur, inventor, and tech investor Venture capitalist and former executive Brian Dovey offers readers a personal, humorous, and story-driven compendium of practical and accessible advice for navigating the risky entrepreneurial journey. Part business manual, part memoir, The Idea Is the Easy Part counters widespread myths of failure and success with lessons learned from Dovey's decades of hands-on business experience. Today's renowned businessmen and entrepreneurs, like Elon Musk, Mark Cuban, Peter Thiel, and more can earn celebrity and billionaire status. Our books, movies, and TV shows seem to say that with a big idea and a jazzy elevator pitch, anyone can quickly earn funding for their own startups and achieve massive financial success. In these stories, a brilliant innovation--and the funding you'll easily acquire--are all you need for success. The reality, however, is vastly different. Getting funding is incredibly hard, and success depends on many factors, strategies, and decisions. Between serving as the president of the company that developed the groundbreaking EpiPen, bringing entrepreneurship to a Fortune 500 company as president, working in venture capitalism for several decades, and being involved in the development of nearly 300 startups, Brian Dovey is well acquainted with entrepreneurship--its reality as well as its mythology. In The Idea Is the Easy Part, Dovey debunks common myths about businesses and lays out an enthusiastic but realistic guidebook for aspiring entrepreneurs guiding them with the right growth mindset to make better decisions at every stage of the entrepreneurial process. The Idea Is the Easy Part is a reliable guide to navigating entrepreneurial waters, replacing today's misleading notions with objective and actionable advice.Shipping Notes
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4.8 ★★★★★
Based on 308 reviews
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Product Reviews
★★★★★ 4
Almost perfect...upraised logo should be left off
This toy is great for relentless chewers with strong jaws! It would be almost perfect if it didn't have a "K9" logo in raised rubber on it. That is the place that my aggressive chewer shepherd/bulldog mix focuses on and is able to get small chunks off. Without that logo, he would chew the ball more evenly, instead of fixating on that one spot. He loves this ball and has chewed on it for about an hour off & on each of the 11 days he has had it. Although it is very durable so far, the flaw is the upraised logo.
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Reviewed in the United States on January 22, 2026
★★★★★ 5
Perfect for High-Drive Dogs & Surprisingly Durable (six month review)
I use this ring ball for structured fetch and tug sessions with my high-drive German Shepherd mix (91 lbs. at 10 mon.), and it’s easily the best toy we’ve added to our routine. What makes it truly exceptional is how it allows my dog to engage in the full canine predatory sequence:
• Chase: He locks in visually and bolts after the ring when I throw it.
• Grab & Hold: He brings it back, pins it against my leg, and bites down firmly (the toy—not the leg!)—his way of acting out the natural catch-and-control behavior.
• Unalive & Tug: We finish with a strong tug session, which satisfies his instinct to grip and shake—basically his version of “making the toy unalive.”
• Settle & Chew: Afterward, he relaxes with a chew toy or eats—completing the full physical and mental cycle in a healthy, balanced way.
Durability is outstanding—this toy stands up to intense tug sessions with no tearing or damage, even with a 91 lb powerhouse. My senior dog also joins in for double tug play, and it holds up beautifully to that too.
I don’t leave this toy down for chewing—it’s not a chew toy. I use it specifically for fetch and tug, then put it away when we’re done. This keeps it exciting and extends its lifespan. My dog has other chew toys he can use freely throughout the day.
This isn’t just another fetch toy—when thoughtful it provides a structured, instinct-satisfying experience that’s mentally enriching and physically engaging. If you have a high-drive or working breed, or a dog who thrives on interactive play, this ring ball is 100% worth it.
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Reviewed in the United States on March 30, 2025
★★★★★ 5
Love these!!!
Color: Black and White, Color: Black and White
I absolutely love these socks!!! I use them so I can walk around the house when I put lotion on my feet. They are perfect. Very very smart young lady that came up with this idea.
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Reviewed in the United States on February 14, 2026
★★★★★ 5
The best freetoes socks ever
Color: Black, Grey
Love this toeless socks so much! I could wear it all day. Very comfortable! It is just the right thickness which is suitable in summer time or cold weather as well. Most of the toeless socks I have seen have the gel on the heel area and I don't like the feel of it. I'd rather apply lotion on my heel then wear the socks.
I have had some issues with the packaging from Amazon and I made the maker of this said socks aware of it. Julia Bebben was very prompt in her response and very helpful. Thank you Julia for your excellent customer service.
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Reviewed in the United States on November 4, 2023
★★★★★ 4
great concept, just one tiny annoyance...
Color: Black, Grey
i love that a sock that lets your toes be free is even a thing that exists. i love that this company was started by a young girl, now turned young businesswoman.
i have pain in my big toes, so i can't wear close toed anything, but feet get stinky if you wear shoes/slippers all the time without socks. this is a great solution.
the only thing i find slightly annoying (not enough to stop using these) is the seam on the bottom of your foot, near the base of the toes. it is a straight line, which is fine on the top of the foot, but i wish the bottom itself curved a bit, to follow the line of the toes. as it is, the seam lands right in the middle if the ball of my feet, so i can feel the seams everytime i take a step. i am constantly pulling the seam toward the toes, to try to keep from feeling it, but then my pinky toe gets caught and balled up on the inside.
outside of that slight annoyance, they're comfortable and fit well.
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Reviewed in the United States on March 12, 2022