SKU: 69240887902

Formula 23 Original Black Tattoo Ink

Sale price$66.02 Regular price$73.35
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Description

Formula 23 Original Black Tattoo InkProduct Description Product Description "For the most part, you're only as good as the tools you have available. I considered that when developing this product and fine tuning it to be applied as such." BJ Betts BJ Betts has been a tattoo artist for over 18 years and draws inspiration from the shapes and flourishes found in everyday life. Early in his career, he realized that he was explicitly drawn to the simple yet complex art form of lettering. An

Product Description

Product Description









"For the most part, you're only as good as the tools you have available. I considered that when developing this product and fine-tuning it to be applied as such." - BJ Betts

BJ Betts has been a tattoo artist for over 18 years and draws inspiration from the shapes and flourishes found in everyday life. Early in his career, he realized that he was explicitly drawn to the simple yet complex art form of lettering. An art form that he feels "dissipated over the years" and is just recently being resurrected.


Over the years, Betts noticed that, of all the black tattoo ink products available, no one product met a lettering artist's needs. So he took it upon himself to develop a new and better ink. Once he had a formula that worked and that he would put his name behind, he brought it to the Intenze owner Mario Barth, who is known for his consistency in product innovation and constant attention to detail. With Intenze behind the production, Betts knew that each bottle of Formula 23 would contain a superior product.


So what makes Formula 23 so superior? First, this is a highly fast-running product. It can keep up with a quick hand without feeling like it's running out of gas when you're pulling fast lines. Secondly, it's a highly dense black that breaks down nicely into a perfect gray for any shading. Thus making it a superior lettering ink that performs just as effectively as a standard solid black tattoo ink. Finally, this is an ink that wipes clean so that stencils won't be lost and time won't be wasted removing excess ink.








As far as Betts is concerned, this is the best ink he's ever used. And, it is not just Betts who stands behind the product, Reviews from industry leaders who've tested Formula 23 are excellent, and the request is pouring in by artists such as Tim Hendricks and Shawn Barber, to name a few. Some of the industry best's initial feedback to Betts has been comments like "When can I get more?" and "I need a gallon of this."

BJ Betts and Intenze Products are proud to introduce Formula 23, a genuinely superior black ink.

 


All our pigments are proudly made in the USA in an ISO 9001/2005 and ISO 22716 Facility, ensuring the highest quality standards. We are proud to say that our pigments are vegan and cruelty-free, reflecting our commitment to ethical and sustainable tattooing practices.

Shipping Notes
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Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
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SKU: 69240887902

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4.8 ★★★★★
Based on 26 reviews
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Kristin Wise
Charlottesville, US
★★★★★ 5
Goes on smooth and great color
Color: Deep Brown, Size: 0.006 Ounce (Pack of 1)
Long lasting buildable color and glides on smoothly. Comparable quality and color payout to other more expensive brands. If you're not sure what color you are, the taupe is a good choice. The harder you press, the deeper the color. Great product for the price!
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Reviewed in the United States on May 25, 2026
T
Verified Purchase
Tamara Arnold
Port Orchard, US
★★★★★ 5
Brow perfection!
Color: Blonde, Size: 0.006 Ounce (Pack of 1)
This turned out to be one of my best purchases and so economical! I have a subscription for these brow pencils. Easy to apply, excellent staying power and so easy to carry with you. The color is saturated and perfect for my fair skin and blonde hair. You will not be disappointed! What a value!
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Reviewed in the United States on May 12, 2026
K
Verified Purchase
Katelyn Scanlan
Boise, US
★★★★★ 4
Perfect glide and included brush
Color: Neutral Brown, Size: 0.006 Ounce (Pack of 2)
I love this eyebrow pencil because of the perfect shade of brown, smooth glide, and included eyebrow brush on the other side! I always needs to comb up eyebrows up after filling them in and it is so convenient to have the brush at the other end of the pencil. The only thing I don't like is that the pencils do not last very long. If used daily, my pencil lasts about 4-6 weeks total. However, it is affordable for that time frame so I continue to buy it for the good quality.
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Reviewed in the United States on March 2, 2026
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Verified Purchase
Britney R.
Belleville, US
★★★★★ 5
We Love e.l.f.!
Color: Taupe, Size: 0.006 Ounce (Pack of 1), Color: Taupe, Size: 0.006 Ounce (Pack of 1)
I love e.l.f., and at this point I feel like half my makeup bag is from them because they keep getting it right and for a great price. I got this brow pencil in the taupe shade and the color is exactly what I was hoping for. It’s soft and natural looking without pulling too warm or making my brows look too dark and heavy. It fills everything in nicely while still looking like real brows. For reference I have blonde highlights and lighter features so if I use anything too dark it looks unnatural. The pencil tip is small enough to do little hair-like strokes, which I love for sparse areas, but it’s also easy to blend and shade quickly when I’m getting ready in a rush. The formula has a really nice texture too. It’s not too waxy or too creamy, so it glides on smoothly without smearing everywhere. The spoolie is actually useful too and helps soften everything so my brows look natural instead of overdone. For the price, this is such a good everyday brow pencil and definitely another e.l.f. product I’ll keep purchasing.
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Reviewed in the United States on May 16, 2026
J
Verified Purchase
Jada W
Belleville, US
★★★★★ 5
Great for building a natural brow definition & body
Color: Taupe, Size: 0.006 Ounce (Pack of 1), Color: Taupe, Size: 0.006 Ounce (Pack of 1)
I love this eyebrow pen when I’m going for a more natural look with my everyday makeup. Great price for a great product. I brush my eyebrows out, apply with the grain of my brows and finish with another good brush throw to blend the product and it looks great. I get the color Taupe as I have dirty blonde hair, and the match is great for my brows. Quick and easy pick me up to give my brows some extra structure and definition.
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Reviewed in the United States on June 4, 2026

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