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Description
Emotion By Design: Creative Leadership Lessons From A Life At NikeEmotion By Design: Creative Leadership Lessons From A Life At Nike How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns from 'Just do it' to the famous Nike swoosh capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22 year old design intern. Over the next thirty years, he would help craft some of the most iconic
Emotion By Design: Creative Leadership Lessons From A Life At Nike
• How did Nike go from being a small sneaker brand to the world's most revered company?
• Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?
• And what can any founder or marketer learn from them?
Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.
SPECIFICATIONS:
Author:Greg Hoffman - Грег Хоффман
Publisher:Penguin
Language:English
Publication Date:2023
Number of pages:304 pst
Format:Paperback
Width:129 mm / 5,1'
Height:198 mm / 7,8'
Weight:213 g
ISBN:9781847943569
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