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Description
El Humo, La Patria O La Tumba / Smoke, Country or GravePara el principiante fumar un cigarrillo es un acto simblico: Ya no soy el nene de mam, soy fuerte, soy un aventurero []. Cuando se desvanece la fuerza del simbolismo psicolgico, empieza el control del efecto farmacolgico para sostener el hbito. Philip Morris (1969) Lo inesperado: las polticas antitabaco de un pequeo pas al sur de Amrica Latina encendieron las alarmas de las grandes empresas tabacaleras. En 2010, la poderosa Philip Morris puso en
«Para el principiante fumar un cigarrillo es un acto simbólico: Ya no soy el nene de mamá, soy fuerte, soy un aventurero [...]. Cuando se desvanece la fuerza del simbolismo psicológico, empieza el control del efecto farmacológico para sostener el hábito». -Philip Morris (1969)Lo inesperado: las políticas antitabaco de un pequeño país al sur de América Latina encendieron las alarmas de las grandes empresas tabacaleras. En 2010, la poderosa Philip Morris puso en juego su arsenal de abogados en defensa de los intereses comerciales y demandó a Uruguay en una corte internacional. El juicio adquirió fama mundial. Se lo conoció como «la lucha de David contra Goliat».
Este libro cuenta esa historia, pero va más lejos. Sus páginas son un recorrido por algunos hitos culturales del cigarrillo. Hablan del placer y la dependencia de un objeto que forma parte de la memoria colectiva. También cuentan las historias de vida de hombres y mujeres que alzaron sus voces en defensa de la salud, en tensión permanente con una industria que vende ilusiones.
Con talento en la escritura y rigor en la investigación, Emiliano Zecca ofrece una mirada desde el periodismo narrativo, presentando hechos y protagonistas de modo tal que el lector pueda completar el puzzle desde su propia mirada. ENGLISH DESCRIPTION Unexpectedly, the anti-smoking policies of a small South American country set off alarms at the big tobacco companies. In 2010, the industry giant Philip Morris deploys its legal team to defend its business interests, suing Uruguay in international court. The trial soon evolves into a notorious "David versus Goliath" struggle.
This book tells that story and much more. It is a look back at the culture of the cigarette, an object that holds a place in our collective memory as the source of pleasure and dependency. It is also the story of the many men and women who advocate for public health in an ongoing clash with an industry built on illusions.
A talented writer and researcher, Emiliano Zecca uses literary journalism as his medium to introduce facts and protagonists, encouraging readers to view the puzzle from their own perspective.
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Product Reviews
★★★★★ 5
Perfect size, high quality, very useful
I love this organizer. It is perfect for the products that I have. The back compartment is deeper, as the right drawer only goes back 2 sections. That is for taller items. The smaller drawers are perfect for small pallets, products in tubes and small containers, etc. It works just great for me. It is very sturdy and not too big. A perfect size for my counter. Highly recommend.
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Reviewed in the United States on July 8, 2024
★★★★★ 5
Great Bathroom Organizer
Love this little organizer more then I thought it would. The top has varying heights making it much easier to see and find your products. Perfect for bathroom organizarion.
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Reviewed in the United States on October 10, 2025
★★★★★ 4
Not terrible
I ultimately returned this - just due to the size. I didn’t measure as closely as needed and this was just too big for my needs.
Build quality- I’d give it a 5 out 10. Other reviews compare the plastic product to something you’d pick up at a dollar store. I don’t disagree with that.
Seemed to function as expected. Drawers slide out without sticking. It does look good- crisp clean appearance. No assembly required.
Value for the money? No- I don’t think so. That’s my reasoning for 4 stars- cost is too high for the mediocre quality
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Reviewed in the United States on July 1, 2025
★★★★★ 5
Worth the money
It's very compact, cleaned up clutter in the bathroom
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Reviewed in the United States on March 7, 2025
★★★★★ 5
Quality
Value for money, size, looks
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Reviewed in the United States on September 11, 2025