SKU: 81134627724

Заразительный. Психология сарафанного радио. Contagious. Psychology Of Word Of Mouth

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Заразительный. Психология сарафанного радио. Contagious. Psychology Of Word Of Mouth. . Contagious. Psychology Of Word Of Mouth ? , . , . , ? ? ? . , , . , , , , . , . , , . SPECIFICATIONS: Author: Jonah Berger Language: Russian Number of pages: 214 pst Format: Paperback Size:5 () A5 (Standard) Weight: 240 g ISBN: Does not apply

Заразительный. Психология сарафанного радио. Contagious. Psychology Of Word Of Mouth

Что делает вещи популярными? Если вы сказали реклама, подумайте еще раз. Люди не прислушиваются к рекламе, они прислушиваются к мнению других людей. Но почему мы говорим о некоторых продуктах и идеях больше, чем о других? Почему некоторые истории и слухи распространяются словно пожар? И что делает контент в Сети вирусным? Профессор Уортноской школы бизнеса Йона Бергер посвятил многие годы поиску ответов на эти вопросы. В этой книге, основанной на своих обширных исследованиях, он делится с нами научным обоснованием феномена сарафанного радио.
Если вам всегда было интересно, почему определенные истории или видеоролики становятся вирусными, в этой книге вы не только найдете ответ, но и узнаете, как использовать эти принципы для создания заразительного контента. Автор предлагает набор конкретных прикладных методик для создания сообщений или рекламы, которыми люди охотно будут делиться друг с другом. Чем бы вы ни занимались, эта книга поможет вам сделать так, чтобы о вашем продукте или идее заговорили. 

SPECIFICATIONS:

Author:Jonah Berger - Йона Бергер

Language:Russian/Русский

Number of pages:214 pst

Format:Paperback

Size:А5 (Стандарт) / A5 (Standard)

Weight:240 g

ISBN:Does not apply

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SKU: 81134627724

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Leatherneck
Fort Morgan, US
★★★★★ 5
Plates
Size: 125 Pack
They hold up very well
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 29, 2025
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candy
West Palm Beach, US
★★★★★ 5
quality paper plates
Size: 125 Pack
these plates are very well made its hard to find coated paper plates at the stores now so glad i found these
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Reviewed in the United States on March 1, 2025
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Cathi Anne
New York, US
★★★★★ 5
Thick, sturdy, hard almost like cardboard
Size: Extra Large (Pack of 1)
These are sturdy and thick. They held a steak and baked potato tonight just fine - did this to try sturdiness and leak. It is one of the best paper plates I've found, so I highly recommend. I got the blue pattern and they're beautiful. By the way, these are big paper plates, not the little thin ones-- sturdy.
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Reviewed in the United States on March 20, 2026
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Binky and Miguel Finds
Boise, US
★★★★★ 5
Strong, Reliable Plates That Handle Any Meal
Size: Extra Large (Pack of 1)
I’ve been using the Dixie Ultra Large Paper Plates for a while now, and they really stand out from regular paper plates. At 11 inches, they’re a great size for big meals, and the 25-count pack lasts long enough for gatherings or family dinners. What impressed me the most is how sturdy they are—3 times stronger than typical paper plates. These plates hold up well even with heavy or messy foods without bending or leaking, which is a huge plus. They’re also microwave-safe, so reheating food is easy without worrying about the plate falling apart. Plus, they’re soak-proof and cut resistant, making them perfect for anything from saucy pasta to juicy burgers. If you want plates that won’t fail you during mealtime, these Dixie Ultra plates are a solid choice for strength and convenience.
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Reviewed in the United States on May 19, 2025
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N. Carter
Lexington, US
★★★★★ 5
Fantastic plates!
Size: Extra Large (Pack of 1)
These plates were huge--perfect for the Thanksgiving feast. The plates were sturdy and held up to the weight of the food. Even others in attendance commented on how good the plates were and that they were big enough to hold larger portions which meant people didn't have to go back for seconds. The thickness of the plates was good--gravy didn't leak through. I plan to buy them again for future large holiday meals.
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Reviewed in the United States on December 1, 2025

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