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The Lean Startup336 pages Paperback Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom.
336 pages | Paperback
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
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Product Reviews
★★★★★ 3
Tacky synthetic feel.
Color: Black
The material feels tacky. Not quite sticky but definitely not a good feel to it. Feels very synthetic and unnatural.
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Reviewed in the United States on June 8, 2026
★★★★★ 5
Non-slip portable yoga mat
Color: Blue
This is the best yoga mat. I tried so many and this one is easy to travel with and so nice. Non-slip. Excellent choice
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Reviewed in the United States on March 24, 2026
★★★★★ 5
Excellent non-slip wide mat
Color: Navy Blue
I've used this for 2 months now and it's been a great buy. Extra wide but not bulky at all. The grippy ridges on both sides help a lot. Excellent overall and good quality for medium thickness.
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Reviewed in the United States on June 4, 2026
★★★★★ 5
Highly recommend!
Color: Navy Blue
This mat is amazing. It is super thick and great for sensitive knees. Very good grip. Worth every penny. Highly recommend!
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Reviewed in the United States on June 3, 2026
★★★★★ 5
Love this mat!
Color: Pale Green
I love this mat. I use it 5x per week with my strength training, cardio, stretching, whaever workouts. I prefer to be barefoot on it. It’s holding up well and is easy to roll up and store when not in use. I like the size, it gives me enough room to do whatever workout I need to do. The green color is very cute too! I’m 5’3”
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Reviewed in the United States on April 28, 2026
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