SKU: 95776377280

Creating A Brand Identity. A Guide For Designers

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Creating A Brand Identity. A Guide For DesignersCreating A Brand Identity. A Guide For Designers Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: Graphic Design Branding Brand Management Advertising Marketing CommunicationsAuthored by design and

Creating A Brand Identity. A Guide For Designers

Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.

This bestselling book is ideal for students, professionals and agencies working in the fields of:- Graphic Design
- Branding
- Brand Management
- Advertising
- Marketing
- CommunicationsAuthored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including:- Defining the audience
- Analysing competitors
- Creating mood boards
- Naming brands
- Logo design
- Client presentations
- Rebranding
- Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand.The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.

SPECIFICATIONS:

Author:Catherine Slade-Brooking - Кэтрин Слейд-Брукинг

Publisher:Laurence King Publishing

Language:English

Publication Date:2016

Number of pages:160 pst

Format:Paperback

Width:190 mm / 7,5'

Height:230 mm / 9,1'

Weight:470 g

Illustrations:Colored

ISBN:9781780675626

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SKU: 95776377280

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jillpet
Houston, US
★★★★★ 4
Pretty, good size but wrong.
Color: Black
Black with gold trim, not silver as shown. The finish, size and elegance are perfect for weddings. I purchased D-Black. It’s very nice, but the picture showed the metal trim and strap in silver and I was sent gold. I looked at the sight again, and I ordered correctly and don’t even see a choice to select gold with black. Due to my other jewelry and accessories, I couldn’t use this purse for a recent wedding as planned but could use it in the future. I like the purse but was disappointed that it wasn’t as shown.
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Reviewed in the United States on September 23, 2025
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Shaniel
Lowell, US
★★★★★ 5
Elegant and Perfect for Special Occasions
Color: Black, Color: Black
I bought this clutch for a wedding, and it was absolutely perfect. The faux suede feels soft and luxurious, and the design looks far more expensive than it actually is. It’s the ideal size to hold my phone, keys, lipstick, and a few essentials without feeling bulky. The color matched beautifully with my dress, and the little metallic details gave it just the right amount of sparkle for an evening event. I received several compliments throughout the night! It’s versatile enough for weddings, cocktail parties, or even a fancy dinner out. If you’re looking for a stylish and affordable evening bag, this one is definitely worth it.
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Boymom
Belleville, US
★★★★★ 5
Black, gold and classy
Color: Black, Color: Black
This is such a super cute and classy clutch. The fabric feels so good. I love the gold chain strap. It’s got a good about of room inside as well. Perfect for a dressy outfit and event.
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Reviewed in the United States on January 27, 2026
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Amazon Customer
Whiting, US
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Not durable but it’s cute
Color: Black, Color: Black
Used once and the chain broke for the strap. Very cute but not durable.
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Amanda Loera
Birmingham, US
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Very roomy and elegant!
Color: Gold-pu, Color: Gold-pu
Beyond my expectation, very classy, elegant, looking in person. I wore this to a wedding recently and got so many compliments! I’m gonna buy it in other colors. It’s so gorgeous.!
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Reviewed in the United States on March 30, 2026

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