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Description
White Papers For DummiesUnlock the secrets to writing compelling white papers with 'White Papers For Dummies.' This comprehensive guide, perfect for marketing managers and aspiring copywriters, offers practical tips from industry expert Gordon Graham, known as 'That White Paper Guy.' Explore how white papers can elevate your B2B marketing strategy and drive lead generation. In todays competitive landscape, effective white papers are essential toolsoften called the 'king of
Unlock the secrets to writing compelling white papers with 'White Papers For Dummies.' This comprehensive guide, perfect for marketing managers and aspiring copywriters, offers practical tips from industry expert Gordon Graham, known as 'That White Paper Guy.' Explore how white papers can elevate your B2B marketing strategy and drive lead generation. In today’s competitive landscape, effective white papers are essential tools—often called the 'king of content.' Whether you're looking to establish your firm as a thought leader or nurture prospects, this book covers everything you need to know. Discover the core phases of creating successful white papers: planning, production, and promotion. Learn to identify the right type of white paper for your needs and the key elements to include for maximum impact. With insights from over 200 successful projects, this book is your gateway to mastering the art of white paper writing. Each chapter provides actionable advice, ensuring you can launch your projects more effectively. Perfect for beginners and seasoned marketers alike, this guide illuminates the path to creating persuasive content that resonates with your audience.Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118496923
Year: 2013
Publisher: John Wiley & Sons Inc (US)
Pages: 384
Description:
A fast and easy way to write winning white papers!
Whether you?re a marketing manager seeking to use white
papers to promote your business, or a copywriter keen to break into
this well-paying field, White Papers For Dummies gives you a
wealth of practical, hands-on advice from one of the world?s
leading experts in the field.
The fact-based documents known as white papers have been called
the ?king of content.? No other B2B marketing piece can
do more to generate leads, nurture prospects, and build
mindshare.
Where white papers were once used only by technology firms, they
are becoming ?must-have? items in the marketing toolkit
for almost any B2B firm. Practically every startup must produce a
white paper as part of its business planning.
But writing effective white papers is a big challenge. Now you
can benefit from the experience of a white paper specialist
who?s done more than 200 projects for clients from Silicon
Valley to Finland, from mighty Google to tiny startups. Author
Gordon Graham?also known as That White Paper
Guy?provides dozens of tips and tricks to help your project
come together faster and easier.
White Papers For Dummies will help you to:
Quickly determine if your B2B firm could benefit from a white
paper
Master the three phases of every white paper project:
planning, production, and promotion
Understand when and how to use the three main types of white
paper
Decide which elements to include and which to leave out
Learn the best practices of seasoned white paper researchers
and writers
Choose from 40
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4.6 ★★★★★
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Product Reviews
★★★★★ 5
Great quality
Color: Purple, Color: Purple
My dog loves to chew and this toy is indestructible! She loves it!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 10, 2026
★★★★★ 5
Finally, a ball that made it!
Color: Blue, Color: Blue
I don’t know what is it with this ball, but it’s special. My dogs can absolutely tear up anything and this one seems like it can be chewed up but my dog loves it too much. He carries it all day, nibbles it and loves the squeaky sound of course. Finally found a winner!
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Reviewed in the United States on May 20, 2026
★★★★★ 5
Good size ball for my big boy
Color: Purple
My big boy loves this ball. He chews and chews and chews on it and it ain't made a dent in it. It's made a good quality rubber. It's got a squeaker in it. He hasn't managed to get it out which is not normal because normally he can get a squeaky out within 10 minutes. He goes through toys like I don't know what so it's being being a good. Really good ball. We've had it for about 2-3 months now and he hasn't been able to break into it and get squeaky out or even make a dent into it. That would tear up the the rubber
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Reviewed in the United States on June 1, 2026
★★★★★ 5
Sturdy ball, holding up well.
Color: Purple
I have a ball obsessed Shih Tzu. This has become his security blanket. He literally takes it everywhere and even sleeps with it next to him. Dexter loves any ball. All shapes and sizes. He will play fetch all day long if you let him. He doesn't know when to quit. It can be 100 degrees out with 80% humidity and he'll fetch all day long.
This is a larger ball, I think just over 3 inches. It is entirely too big for a Shih Tzu, but it is perfect for Dexter. He came to us with a ball similar to this that he has since lost. He carries it in his mouth by placing his incisors in the indentations and lets it hang out the side of his mouth. Quite comical actually, but it works for him. We have bought him balls more for his size, but they're too small and he gets them lost under cabinets, furniture or any nook and cranny the ball will fit. And being obsessive, he will bark and carry on because he can't get to the ball until you come and rescue it. Difficult on our old knees. So he ends up getting the smaller balls taken away from him.
The other night he was laying and chewing on this ball. It sounded like he was shredding this ball to pieces. I was afraid he would choke or swallow the rubber pieces, so I took it away from him. There wasn't anything wrong with the ball. It looked brand new. No chew or bite marks that I could see. I was impressed.
It does have a squeaker, but I can barely get it to squeak and I have strong hands. A larger dog with a stronger bite force could probably easily make it squeak.
It claims to have a beef scent to the toy, and maybe that is why he likes the ball so much. But I sniffed it and couldn't smell anything, which is fine by me, it won't have an obnoxious smell to where I don't want it around me.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 7, 2025
★★★★★ 5
Dogs love balls
Color: Orange
Most dogs love to play with balls. This is a ball.
It squeaks and can handle a lot of strong chewing. Quite durable and a good size for medium and up sized dogs. (Honestly even smaller dogs would have fun with this).
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Reviewed in the United States on April 23, 2026