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Description
Content RulesUnlock the power of effective online communication with 'Content Rules,' your ultimate guide to creating captivating web content that fosters engagement and builds a loyal customer base. This brand new edition, published by John Wiley & Sons Inc in 2012, explores the essential strategies for developing content that resonates with your audience across various platforms including blogs, YouTube, Facebook, and Twitter. Discover how to craft compelling
Unlock the power of effective online communication with 'Content Rules,' your ultimate guide to creating captivating web content that fosters engagement and builds a loyal customer base. This brand new edition, published by John Wiley & Sons Inc in 2012, explores the essential strategies for developing content that resonates with your audience across various platforms including blogs, YouTube, Facebook, and Twitter. Discover how to craft compelling stories, videos, and blog posts that excite your prospects and ignite passion for your products or services.In 'Content Rules,' you'll find insight into finding your authentic voice and harnessing social media to amplify your message. Learn to articulate your goals clearly, write in practical language, and effectively communicate your message across different web mediums. This thorough guide is interwoven with real-life case studies from successful companies, demonstrating how they've engaged their audience and established credibility online.
Whether you’re a business owner, content creator, or digital marketer, this book will equip you with the knowledge needed to navigate the digital landscape and enhance your online presence. With 320 pages of actionable insights, 'Content Rules' is the resource you need to excel in your content strategy.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118232606
Year: 2012
Publisher: John Wiley & Sons Inc (US)
Pages: 320
Description:
The guide to creating engaging web content and building a loyal
following, revised and updated
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms
are giving everyone a "voice," including organizations and their
customers. So how do you create the stories, videos, and blog posts
that cultivate fans, arouse passion for your products or services,
and ignite your business? Content Rules equips you for
online success as a one-stop source on the art and science of
developing content that people care about. This coverage is
interwoven with case studies of companies successfully spreading
their ideas online?and using them to establish credibility
and build a loyal customer base.
Find an authentic "voice" and craft bold content that will
resonate with prospects and buyers and encourage them to share it
with others
Leverage social media and social tools to get your content and
ideas distributed as widely as possible
Understand why you are generating content?getting to the
meat of your message in practical, commonsense language, and
defining the goals of your content strategy
Write in a way that powerfully communicates your service,
product, or message across various Web mediums
Boost your online presence and engage with customers and
prospects like never before with Content Rules.
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4.2 ★★★★★
Based on 8 reviews
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Product Reviews
★★★★★ 5
Look great!
Size: 40x7 2Pcs, Color: Black
Love the way these turned out in my office! I connected 3 shelves in a row across the wall to make one long shelf and it looks great!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 16, 2026
★★★★★ 3
Nice looking. Not very sturdy. Easy to install.
Size: 40x7 2Pcs, Color: White, Size: 40x7 2Pcs, Color: White
Update: The shelf slopes at about a 45° angle when you put anything more than about a pound on the outside edge of it. Perfectly fine up against the wall. Just seems like the braces inside aren't long enough to really give the stability needed. Bracket is nice and tight against the wall. Had to add braces underneath to hold a small plant, a photo and a small container. Wa sloping more and more each week
The shelves look great and we're pretty easy to install. They have a single bracket that is very easy to mount to the wall and get nice and level..
The downside is that the bracket isn't long enough to go between studs. This seems like a pretty simple oversight. I mean why wouldn't you make it long enough to go stud to stud?
Secondly and maybe more fatally the bars that go inside the shelf to support them coming out from the wall are significantly shorter than the depth of the shelf. Unfortunately this means the shelf is only supported the first few inches coming out from the wall so there is the potential for a slight lean forward..
The anchors they send are trash. Cheap soft plastic that just tears and bends with a screwdriver. I would suggest spending $2 and grabbing your own anchors from Ace or home Depot.
The shelves are essentially made of a high grade cardboard kind of wood. They are not going to support much weight or last for years and years however there incredibly affordable and look nice and easy to install. Long as your expectations are right you'll be happy.
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Reviewed in the United States on October 23, 2023
★★★★★ 5
Great product.
Size: 24x6 2Pcs, Color: Black
Very good sturdy item
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Reviewed in the United States on June 1, 2026
★★★★★ 5
Worth it if you're a figure/doll collector!
Color: A. Black Board & Black Brackets, Number Of Shelves: 4, Size: 16-inch, Color: A. Black Board & Black Brackets, Number Of Shelves: 4, Size: 16-inch
I ordered these shelves to display my figures and dolls, and I love the way they look! I ordered 2 sets of the 4 pack in black with black hardware. After looking at reviews, I took the jump and bought them and don't regret it!
TL;DR: Listing is accurate, don't use the paper measurement thingy, quality is what you'd expect for the price, doesn't come pre-drilled, easy enough to put together, over all worth it if you're looking for smaller, decent quality, decent price shelves especially if you display figures or dolls.
1. Listing: They are accurate to the measurements! They're only 5.5 inches deep, so there isn't much (if at all) any room for layering. They do feel small, but the listing is accurate!! Mine are paired next to each other to create a "longer" shelf. DO NOT use the paper measurement thingy. Another review mentioned it was un-even, and after holding it to mine, yeah, it was off. I'd highly recommend a stud finder, small leveler, and a white gel pen or marker to mark where to drill if you do.
2. Assembling & Mounting: The shelves didn't come with pre-drilled holes for the mounting options because it was easy enough to screw into. I will warn you that the small screws only came with a singular extra, so be careful about losing them in case it's the same for you... I'd highly recommend doing this on a FLAT surface. I stood the shelves on the side that would be flat against the wall and set the brackets against it. I put one screw in on each side (both brackets have 1 screw to hold them where I want) then I laid it on its top and tightened and added the other screw. I may have done more work than needed, but none of mine are leaning forward or backward super far. I used the "load bearing" mount simply because I like the look but if you intend to put books, I would do the "no drop" design and possibly get some other L brackets for more support since books can get heavy. PLAN WHERE YOU WANT THE BRACKETS if you intend on doing the "load bearing" design or adding any more brackets.
4. Quality: I kind of expected the wood to be a bit thicker/more sturdy feeling, but upon realizing they didn't come pre-drilled, it made more sense. THEY CHIP AND SCRATCH EASILY. If you're like me and don't really care as long as you cant see/don't notice it, then this isn't any concern but they may come damaged cause some of our mail couriers aren't the best. If you stick them in the corner like I did, please be careful about it slipping! I accidentally dropped the second one from a 21-inch TV stand after adding brackets, and the corner chipped (yes, I measured). The hardware is standard screw quality, and the brackets could be better. After reading the broken bracket reviews plus the price, I honestly wasn't expecting much, but they aren't too bad! You can always replace them with another one you like!
5. Overall: I'd say these are worth the price and I see why "customers usually keep this item"! They were easy enough to mount, even if you aren't the handiest man out there. I'd definitely recommend these if you're looking to display anime figures or dolls like I do! They're nice for adding vertical space without sticking out of the wall too much! Definitely good for smaller spaces! I'm very happy with this product and will more than likely return to this listing if I want some decent and affordable shelving!
Thank you for reading my review, Im usually hesitant to buy online so I hope it helps you decide if you wanna buy these shelves as well!
(Also, in case anyone is wondering the layout, the longest shelf will be 1, the middle length will be 2, the shortest length will be 3. It's the last image of the review!)
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Reviewed in the United States on August 8, 2025
★★★★★ 5
Stylish, Sturdy and Perfect for Small Spaces
Color: A. Black Board & Black Brackets, Number Of Shelves: 4, Size: 16-inch, Color: A. Black Board & Black Brackets, Number Of Shelves: 4, Size: 16-inch
Love these shelves! They are sturdy, easy to install, and perfect for organizing bathroom essentials.
I used them above the toilet, and they fit perfectly in a small space. They helped me keep things organized while also adding a modern and decorative touch.
Great quality and very functional. Highly recommend for anyone looking to upgrade their bathroom without taking up extra space!
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Reviewed in the United States on May 5, 2026
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