SKU: 14089401878

Permission Marketing: Turning Strangers into Friends and Friends into Customers

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Permission Marketing: Turning Strangers into Friends and Friends into CustomersThe man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commoditytimePermission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

ABOUT THE AUTHOR:

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.

REVIEWS:

Tom Peters Seth Godin moves to the front ranks of Internet Marketing Gurus with this masterful book. It's trite to say it, but this is a real "must read."

Business Week Seth Godin is the ultimate entrepreneur for the Information Age.

Robert Tercek Senior Vice-President, Sony Pictures Entertainment The principles of Permission Marketing are incredibly valuable to everyone involved in media today.

Lester Wunderman Chairman-Emeritus of Wunderman Cato Johnson, the largest direct-marketing firm in the world; author of Being Direct. Advertisers are going to have to learn how to deliver messages with frequency and low cost if they are to cope with the increasing competition for the consumer's attention. Seth Godin's Permission Marketing is a big idea.

William C. Taylor Founding Editor, Fast Company Godin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn't work as well as it used to -- in part because there's so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it.

Mark Kwamme CEO, CKS Group Permission Marketing is a testament to Godin's profound grasp of digital marketing. "Interruption Marketers" everywhere would do well to read this book.

Eric Hippeau Chaiman, Ziff-Davis, Inc. Finally, here's a measurable method for marketing in a world filled with clutter.

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SKU: 14089401878

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Omaha, US
★★★★★ 5
Great for reluctant readers
Format: Paperback
My 5th grade reluctant reader said it was very funny, and gave it 5 stars. It would be great for fans of Dogman, as that is his other favorite series.
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8 yo’s favorite books!
Format: Paperback
My 8 yo son is reading his for the 6th or 7th time. The only my thing my son didn’t like about this book is that there isn’t a sequel. He says “I wish I could put a billion stars”
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Battle Creek, US
★★★★★ 5
Definitely a Must-Have
Scent: Sandalwood
This beard kit is legit. The sandalwood scent is clean and manly without being overpowering, which makes it great for everyday wear. The oils and balms actually soften coarse beard hair, reduce itch, and leave the beard looking healthier and more manageable. Packaging feels premium and the pump bottles are easy to use — no mess, no waste. I’ve tried a lot of beard kits over the years, and this one hits the sweet spot for quality, scent, and value. Highly recommend if you want a well-groomed beard that doesn’t smell like “baby powder mixed with perfume.” If you have facial hair, you’ll notice a difference after the first use. Worth every penny.
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great product for my beard
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very good product, smells good. Keeps beard soft and controllable
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Paul Podczervinski
Boise, US
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Works great & smells good!
Scent: Sandalwood
I was concerned the facial wash would be too harsh but thankfully I was wrong. Every part of this kit compliments the other. My skin and beard feel noticeably softer, and I haven't had any acne breakouts. The scent is masculine but not too strong. This is now my new routine.
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Reviewed in the United States on May 21, 2026

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