Powerful Exhibit Marketing

Powerful Exhibit MarketingUnlock the secrets to successful trade shows and exhibitions with this comprehensive guide, perfect for marketers and business professionals looking to boost their exhibit strategy. The book, brand new and published by John Wiley & Sons in 2005, serves as a vital resource for anyone involved in event marketing. With over 320 pages of expert advice, it covers essential topics such as how to set clear objectives, the importance of budgeting for your

Unlock the secrets to successful trade shows and exhibitions with this comprehensive guide, perfect for marketers and business professionals looking to boost their exhibit strategy. The book, brand new and published by John Wiley & Sons in 2005, serves as a vital resource for anyone involved in event marketing. With over 320 pages of expert advice, it covers essential topics such as how to set clear objectives, the importance of budgeting for your event, and effective methods to measure success through return on investment (ROI). Learn how to choose the right trade show, identify your target audience, and maximize engagement at events ranging from consumer shows to corporate events and product launches. This guide also delves into the nuances of booth design, lead generation, and gathering market intelligence, providing you with a clear, organized plan to enhance your exhibition impact. In today’s competitive landscape, leveraging the power of direct customer interactions at exhibitions is more critical than ever, as research indicates that event marketing now constitutes 9% to 29% of total marketing budgets. Don’t miss the opportunity to elevate your marketing game with actionable insights from this essential volume. Free shipping is available on this item, allowing you to receive this guide conveniently at no extra cost. Please allow up to 6 weeks for delivery. After placing your order, kindly note that it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9780470834695
Year: 2005
Publisher: John Wiley & Sons Canada
Pages: 320


Description:
A complete guide to successful trade shows and exhibitions


Trade shows, consumer shows, product launches, sporting events,
and other opportunities to interact face-to-face with customers
have become an important part of the marketing mix. Recent studies
show that the percentage of the total marketing communications
budget spent on event marketing ranged from over 9% to a staggering
29%. In 2003, North America alone hosted over 13,000 trade and
consumer shows, each one with hundreds of exhibitors, and thousands
of visitors. Beyond traditional trade shows, there are countless
other opportunities for exhibitors to interact with their customers
directly and improve the bottom line, such as mall displays,
corporate events, road shows, and permanent displays.


Well chosen and executed events can shorten the sales cycle
significantly and put you miles ahead of the competition, but you
need to have an exhibit plan that's well thought out, organized,
and executed. While some large organizations have a dedicated
exhibit staff, often the role of exhibit management lands on the
desk of an unsuspecting, overworked, or unwilling sales or
marketing person who needs to get results from their exhibit
investment, but doesn't know where to start. The Power of
Exhibit provides the step-by-step advice you need to exhibit
successfully. This definitive guide to trade shows and other event
marketing shows how to set objectives, budget for your event and
measure its success in ROI, choose the right show and find the
right audience, turn leads into business, design booths, work the
show, gather information and intelligence, and much more.