SKU: 35595764632

Marketing 5.0

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Description

Marketing 5.0Condition: BRAND NEW ISBN: 9781119668510 Year: 2021 Publisher: John Wiley & Sons Inc (US) Pages: 224 Description: Rediscover the fundamentals of marketing from the best in the business In Marketing 5. 0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use technology to address customers needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of

Condition: BRAND NEW
ISBN: 9781119668510
Year: 2021
Publisher: John Wiley & Sons Inc (US)
Pages: 224


Description:


Rediscover the fundamentals of marketing from the best in the business 


In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. 


In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  


Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: 


·         Artificial Intelligence for marketing automation 


·         Agile marketing 


·         “Segments of one” marketing 


·         Contextual technology 


·         Facial recognition and voice tech for marketing 


·         The future of Customer Experience (CX) 


·         Transmedia storytelling 


·         The “Whatever-Whenever-Wherever” service delivery 


·         “Everything-As-A-Service” business model 


·         Internet of Things and blockchain for marketing 


·         Virtual and augmented reality marketing 


·         Corporate activism 


Perfect for traditional and digital marketers, as well as students and teachers of
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SKU: 35595764632

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William R. Amos
Charlottesville, US
★★★★★ 3
It’s ok get what you pay for
Color: Plush-lavender, Size: Throw(50"x60")
Very this throw
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Reviewed in the United States on May 30, 2026
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KlT
Lake Worth, US
★★★★★ 5
Soft blanket
Size: Queen, Color: Ivory
Just as pictured. Soft, comforting, warm. This blanket is my favorite when I snuggle up in my chair to read. The green color washed very well, no shedding. (My child’s purple one left a lot of fuzz in the laundry, so I would advise washing that color alone.)
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Reviewed in the United States on April 7, 2026
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Dennis Copenhaver
Houston, US
★★★★★ 5
Great blanket.
Size: California King, Color: Camel
Think I love this blanket. Not too heavy. Not to lite. Soft. Very soft!
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Reviewed in the United States on May 17, 2026
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JD
Houston, US
★★★★★ 5
The width!!!!!
Size: California King, Color: Ivory
I've purchased this blanket several times. It's the only blanket I've found which is wide enough to tuck into my California King (Tempurpedic) mattress. Nice color selection. Soft and comfortable, like most modern fleece products.
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Reviewed in the United States on April 30, 2026
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Donna
Pawtucket, US
★★★★★ 5
SO SOFTTT!
Size: King, Color: Chocolate
Oh em gee! This is the softest blanket I’ve ever owned, I sleep SO good because of how buttery the blanket is. It’s breathable but also not super breathable, I personally like the “mid” weight of it, I’ve ordered a few prior and they were too thin for me, this blanket is perfect for me. Would definitely recommend and I want to buy all of them, and the price is perfect for me!
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Reviewed in the United States on February 23, 2026

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