SKU: 42401898229

Real Leadership: 9 Simple Practices for Leading and Living with Purpose

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Real Leadership: 9 Simple Practices for Leading and Living with PurposeLeadership lessons for enduring business and personal success from renowned motivational speaker, current leadership editor of Success magazine and former co CEO of Primerica, John Addison In Real Leadership, author John Addison shares his straightforward practices for successful leadership through his personal and professional journey, helping leaders at any level understand and emulate the nine principles that fostered enduring results on his path

Leadership lessons for enduring business and personal success from renowned motivational speaker, current leadership editor of Success magazine and former co-CEO of Primerica, John Addison

In Real Leadership, author John Addison shares his straightforward practices for successful leadership through his personal and professional journey, helping leaders at any level understand and emulate the nine principles that fostered enduring results on his path to success.

As co-CEO of Primerica--the largest independent financial services marketing organization in North America--from 1999 to 2015, Addison spearheaded the company through a period of rapid growth in the early 2000's, then helped navigate the company through the worst financial crisis since the Great Depression, and the separation from their parent company, Citibank, which created one of the most successful IPOs of the decade.

Guiding the organization through these monumental changes while also working to keep morale high, Addison developed a passion and talent for motivating others that allowed him to inspire and empower over a million people during his career.

The perspectives and personal laws of success that he's developed over decades of hard work and diligence boil down to the principles of living your best life. Because that, says Addison, is the essence of leadership: having the courage, honor, and integrity to live your true life, the one you were put here to live, and to do it in a way that makes the world a better place than it was before you got here.

Addison's story shares his experiences--from small-town southern boy to influential CEO--providing a riveting read that is down-to-earth and profound in its simplicity and honesty. His practical takeaway lessons will help you lead better in every aspect of your life. It's the kind of leadership that others will follow over the long haul, through the good times and the bad, through the ups and the downs; it's real leadership.

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SKU: 42401898229

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Laureleaves
Waukegan, US
★★★★★ 4
Amazing product but star down on price
I desperately needed a healing lip balm for my perpetually chapped and scarred lips, and at first was skeptical that this was nothing but a glorified aquaphor, which works well enough for me but I was curious about better treatments. After some weeks of regular use, my lips feel incredible. I am sold. I only wish two things: that it was a smidgen cheaper, and that there was a version with SPF so I could have one to wear out during the day and have it’s magic working all the time.
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Reviewed in the United States on April 25, 2024
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LA and BM
Battle Creek, US
★★★★★ 5
Fantastic for rosacea, PD, atopic dermatitis, dry skin
I’ve been using this for close to a year and it is amazing for my super sensitive and dry skin. I have perioral dermatitis, atopic dermatitis, and rosacea and live in Minnesota with bitter cold and the heater running over half the year. Cicalfate cream doesn’t flare any of these and it helps reduce redness and completely resolves dry skin. I use about a pea size amount AM and PM,, apply to dry skin, massage in, then mist with the Avene thermal water spray. Although the cream is thick, the slight white cast absorbs within a few minutes. I do not wear foundation so I don’t know how this affects it.it doesn’t burn my eyes and I’m a contact lens wearer. A big tube of cream lasts me the better part of a year.
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Reviewed in the United States on August 28, 2025
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P. Lau
Massapequa, US
★★★★★ 5
Great for harsh winters
I was recommended this product by ChatGPT as an effective and safe product that my wife (who is currently nursing) can use. We have been very mindful of certain additives and chemicals in our products and this was able to meet our requirements. Separately in the harsh winter in the northeast, this has been extremely effective in protecting the lips
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Reviewed in the United States on January 29, 2026
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GG
Los Angeles, US
★★★★★ 1
Ruined by Reformulation
New formula update: They ruined this product by reformulating. Used to be so hydrating, long-lasting, and the only thing that gave me relief from eczema. Now it is somehow SO drying, oily, and all around terrible. Judging by reviews here and on their website many customers are unhappy with the change. Done with Avene. Original five star review: This is a great all around lip balm, but if you struggle with perioral dermatitis/eczema then you NEED this. If I'm experiencing a flare, I slather on cicalfate+ at night but I can't exactly walk around with that during the day which is where this lip product comes in. It is calming, hydrating, and long-lasting. I have gone through more tubes than I can count. This was my first time ordering through amazon and I am happy to report I received authentic Avene.
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Reviewed in the United States on June 1, 2022
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BlackHeartNY
New York, US
★★★★★ 5
It’s a God Send
I had a rash all around my lips and my lips got extremely dried out and started to peel. I used Avene Cicalfate Restorative Lip Cream and it really soothed my lips with the moisture they needed, and you don’t need to use a lot of this product. I plan on buying this again. Just wish the tube was bigger! I use other Avene products and I’m extremely happy with them.
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Reviewed in the United States on April 6, 2026

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