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Description
MarketbustersCondition: BRAND NEW ISBN: 9781591391234 Format: Cloth over boards Year: 2005 Publisher: Harvard Business Review Press Description: Robust methods to identify new growth opportunities YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growthor don't. While executives often talk about their great growth plans, very few of these plans actually deliver real gains in growth and
Condition: BRAND NEWISBN: 9781591391234
Format: Cloth over boards
Year: 2005
Publisher: Harvard Business Review Press
Description:
Robust methods to identify new growth opportunities
YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth—or don't. While executives often talk about their great growth plans, very few of these plans actually deliver real gains in growth and profitability. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive?
In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call "MarketBusters"—approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth.
Based on insights from an extensive three-year study, McGrath and MacMillan describe forty proven marketbusting moves and outline five overall strategies companies have used to drive new growth:
• Change the customer's total experience: Make it simpler, faster, or more beneficial for customers to buy from you
• Reconfigure your products and services: Transform your offerings to make them clearly superior to competitors'
• Redefine your business and associated key metrics: Change how you do business or how your customers do business in ways that dramatically boost performance
• Anticipate or exploit industry shifts: Capitalize on changes before competitors do
• Create a new market space: Trigger the emergence of a new market
Every marketbusting move is illustrated in practice through vivid company examples—including cautionary tales that alert you to potential pitfalls you may encounter.
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★★★★★ 1
Return refund impossible to receive also it’s tacky looking
Color: Black
First off this item said it was fit, but it did not second of all I went to return it and they could only be returned to the original payment method my credit card. My bank is not showing anything. Amazon is zero help trying to say it went back on a gift balance, which I have photo proof that both are incorrect. I tried to reach out to the seller and they were also zero help so I advise one not to buy this because it’s small and cheap looking too you can’t get your refund back.
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Reviewed in the United States on October 30, 2025
★★★★★ 4
It’s so so but ok
Color: Champagne
The color is good and the hair is not as silky as my car seat or seatbelt covers. Also the hairs really get matted. It may just be from elbows but it gets so matted it is hard to undo. And when you do get it good it happens right again and frankly looks bad and unkempt. Other than that it fits right and is more comfy than original so I leave it on. Even with vacuum at car wash the mats stay so it seems eventually it will be too much. I have had it about a month. Maybe a shorter pile is a better option for armrest, like shearling pile. I’ll try that when this one is too far gone. It wasn’t expensive and is still worth the money to not have a blazing hot armrest so I m good for now.
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Reviewed in the United States on April 17, 2026
★★★★★ 3
🙂↔️
Color: Light Pink, Color: Light Pink
The color is beautiful. Is soft, but it runs very short doesn’t fit my car. I’ve had it for six months and now it looks like a dirty dog lol
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Reviewed in the United States on March 17, 2026
★★★★★ 5
Pop some color
Color: Purple
Cute and fun!
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Reviewed in the United States on April 7, 2026
★★★★★ 5
very nice
Color: Light Pink, Color: Light Pink
very soft, nice quality. easy to install. definitely measure and make sure it will fit. mine was about 12” long, and this one fits perfectly. more of a soft, washed out pink rather than the brighter pink pictured
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Reviewed in the United States on January 14, 2026
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