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Description
Strategic Communication eBookCondition: BRAND NEW ISBN: 9780190303778 Year: 2016 Publisher: Oxford University Press ANZ Description: Strategic Communication 2nd edition deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long term
Condition: BRAND NEWISBN: 9780190303778
Year: 2016
Publisher: Oxford University Press ANZ
Description:
Strategic Communication 2nd edition deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and public relations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories.The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning. Key featuresChapter exercises encourage students to think more broadly about communication strategy and work through the particular aspects of a strategyCases throughout help readers apply theory to real-life situationsIn Theory panels highlight key theories and demonstrate important links between theory and practice
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4.6 ★★★★★
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Product Reviews
★★★★★ 5
A well-rhymed book of poems
Format: Paperback
Thomas Hardy is a superb poet, a master rhymer, one of the main features of his poetry. These poems here are well-written and a delight to read. It is quite amazing to think why his poetry was so ignored and for the most part did not get much attention in his lifetime after one finishes reading the book. It tells more about the ignorance of man than Hardy as a poet that in some ways is getting the praise that he so much deserves, finally.
Numerous are the poems that show mastery of diction and subject matter. They are carefully crafted to make them a jewel of poetry. Read them for what they bring which is magnificent poetry seen in their lines.
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Reviewed in the United States on December 26, 2024
★★★★★ 5
A Great Novelist's Wonderfully Liberating Indulgences with Poetry
Format: Paperback
While a prolific novelist, Thomas Hardy is a first-rate poet whose verse seems to get lost between attempts at poet canonization among those between late-Victorianism and early Modernism. Perhaps this narrow way of looking at the history of poetry is why Hardy's legacy as a poet is often overlooked. He doesn't neatly fit in with categories like realism, symbolism, naturalism, aestheticism, modernism, etc., because he grapples with both major and minor themes addressed and techniques used by the big names of the numerous movements that were ending, beginning, or in their prime state at the turn of the century. It's very interesting how his poems shine a light on his expertly crafted novels (especially the more provincial narratives), but I get the impression that Hardy viewed his identity as prose and verse stylist as separate personal facets. Such a self-evaluation is almost unfair to him. While undoubtedly what we might call a formalist novelist in the vein of Flaubert--one with intense philosophical interests like Austen (and Dostoevsky for a non-English example)--the formalism and philosophical bend certainly appears in his poetry, and Hardy almost seems like a freer artist when you read his verse works. This great collection proves to be curiously wonderful and will appeal to poetry lovers, Hardy enthusiasts, students and scholars of the many different art movements of the late 19th and early 20th centuries, and those of readers with a deeply philosophical approach to reading. That said, he's wonderfully and surprisingly accessible to laypeople as well, though always provides a great challenge to his readers without pretension or esoteric persuasions (if that's a factor that you might find frustrating in poetry).
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Reviewed in the United States on August 28, 2016
★★★★★ 5
Beautiful
Format: Paperback, Format: Paperback
Beautiful book—arrived in great shape! And I absolutely adore Hardy’s poetry. Not sure why I can never find him on the poetry shelves of my bookstores, because he’s one of the greats. So far my favorite is “Her Death and After”. Sounds morose, but it’s actually quite beautiful. It will touch your heart—just what Thomas Hardy had a knack for. If you like classic poetry, please get this book. It’s great!
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Reviewed in the United States on January 2, 2024
★★★★★ 4
Great book
Format: Paperback
Everything arrived on time and as advertised
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Reviewed in the United States on November 22, 2021
★★★★★ 5
Excellent Product :)!!!
Format: Paperback
Excellent item, support and service :)!!!
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Reviewed in the United States on May 8, 2025
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