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Description
Personal Branding For DummiesPersonal Branding For Dummies, 2nd Edition is your essential guide to mastering personal branding in todays competitive job market. This comprehensive resource teaches you to create and maintain a powerful personal brand, which is crucial for professional success. Whether you are a recent graduate seeking your first job or a seasoned professional contemplating a career change, this book provides practical strategies to enhance your personal brand and
Personal Branding For Dummies, 2nd Edition is your essential guide to mastering personal branding in today’s competitive job market. This comprehensive resource teaches you to create and maintain a powerful personal brand, which is crucial for professional success. Whether you are a recent graduate seeking your first job or a seasoned professional contemplating a career change, this book provides practical strategies to enhance your personal brand and stand out in the global talent pool. Discover how to manage perceptions through effective self-presentation and marketing of your skills. This edition offers fresh insights into leveraging social media, online job boards, and professional communities to expand your reach and visibility. With step-by-step instructions, you will learn how to define your unique value proposition and communicate it effectively to your target audience. This guide emphasizes the importance of establishing a clear image, reputation, and status, ensuring your personal brand is not only memorable but also showcases the best you have to offer. Personal Branding For Dummies covers fundamental concepts such as identifying your authentic self, formulating a target market positioning statement, and crafting a communication plan that resonates with your audience. Don’t miss out on elevating your professional presence and achieving your career goals with this invaluable resource. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9781118915554. Year: 2014. Publisher: John Wiley & Sons Inc (US). Pages: 368.Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118915554
Year: 2014
Publisher: John Wiley & Sons Inc (US)
Pages: 368
Description:
The simple guide to managing your personal brand, a vital
element of success in the professional world
Personal Branding For Dummies, 2nd Edition, is
your guide to creating and maintaining a personal trademark by
equating self-impression with other people's perceptions. This
updated edition includes new information on expanding your brand
through social media, online job boards, and communities, using the
tried and true methods that are the foundation of personal
branding. Marketing your skills and personality, and showing the
rest of the world who you are, gives you a competitive edge.
Whether you're looking for your first job, considering changing
careers, or just want to be more viable and successful in your
current career, this guide provides the step-by-step information
you need to develop your personal brand.
Distinguishing yourself from the competition is important in any
facet of business, and the rise of personal branding has evolved
specifically to help candidates stand out from the global talent
pool. Establishing a professional presence with a clear and concise
image, reputation, and status is a must, whether you're a new grad
or an accomplished executive. Personal marketing has never been
more important, and your personal brand should communicate the best
you have to offer. Personal Branding For Dummies, 2nd
Edition, leads you step by step through the self-branding
process.
Includes information on how to know the "real" you
Explains how to develop a target market positioning
statement
Helps you make plans for your personal brand
communicati
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4.1 ★★★★★
Based on 25 reviews
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Product Reviews
★★★★★ 5
Great book, the battle descriptions should've been more detailed
Format: Hardcover
The book looks great, both the dust jacket and the book cover are printed with the cover image.
The dust jacket is textured with a matte finish and shiny silver text, while the book cover looks exactly like the front cover image provided here on Amazon (with a glossy finish). In my opinion, the dust jacket looks better.
The book itself looks great. The texts are a bit too short for my taste though, as I would've like to read more detailed descriptions of each battle. Read the sample of the Battle of Marathon that's provided here. It will give you a good idea of the level of detail provided for each battle. Also, some of the battles that didn't get the full 2 page treatment were, in my opinion, significant and were deserving of getting it (Battle of Kadesh for example), while some less significant battles did get it, oddly enough.
All in all, I'd definitely recommend the book, but it does have a few shortcomings mentioned above.
PS. Also, Amazon, please work on your packaging. Add a few of those (styro)foam pieces with the book or something. My book did arrive mostly ok, and mostly unscathed, but when I picked up the package, the book was moving freely inside the banged up package. I'd say I got lucky it didn't get damaged too badly (apart from a few minor impact traces -- I'd say condition it arrived in was 9/10).
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Reviewed in the United States on April 28, 2019
★★★★★ 4
Very good book with a few minor flaws
Format: Hardcover
As most books published under the DK banner, this is a visually excellent book that is a pleasure to look at. It is well written and chock-full of outstanding illustrations and maps. I do have a few minor "ding" though. First, I think that the book should have included a "why" the battle changed history. While in most cases, this rationale is included in the text, in a few cases one has to wonder "why" this battle was important; for example, they chose the World War I battle of Verdun, but they also said that the battle was "inconclusive"; if so, how did it change history? Second, I have to question the choice of some of the battles. For example, the editors list "Arnhem", which ended up as a costly allied failure, but fail to mention the wildly successful Soviet "Operation Bagration", which destroyed the German Army Group Center. Third, there were some minor factual inaccuracies. The battles of Passchendaele and Dunkirk were both shown on a map as being located in Northern Italy instead of northern France, while Operation Overlord, the Allied invasion of France, was shown on a map as being more at Pas de Calais vice the beaches of Normandy. In spite of these nits, this is a good book worthy of belonging in you library. Four stars.
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Reviewed in the United States on May 7, 2020
★★★★★ 5
Excellent
Format: Hardcover
Great book for history lovers
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Reviewed in the United States on July 27, 2025
★★★★★ 5
This history book won’t make you sleep
Format: Hardcover
My brother-in-law is kind of hard to buy for, but I know that he’s a history buff, so I purchased this book. He loved it! If you have someone in your life that is difficult to buy for or just a history buff I highly recommend this book. It is great value easily understood and has beautiful pictures.
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Reviewed in the United States on August 2, 2025
★★★★★ 5
Awesome Book for lovers of history and battles.
Format: Hardcover
This book is a great addition for a history lover or a military history lover. It would make a nice coffee table book too. Information is arranged in an easy to understand grouping throughout the book. Illustrations add to the book too. It is a heavy well made book.
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Reviewed in the United States on December 19, 2023