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Description
Advertising by DesignCondition: BRAND NEW ISBN: 9781119691495 Year: 2021 Publisher: John Wiley & Sons Inc (US) Pages: 288 Description: A real world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting edge take on concept generation, art direction, design, and media channels for
Condition: BRAND NEWISBN: 9781119691495
Year: 2021
Publisher: John Wiley & Sons Inc (US)
Pages: 288
Description:
A real-world introduction to advertising design and art direction, updated and revised for today's industry
The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process.
With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry.
The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of
A quick start guide to advertising
A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators
Creative thinking strategies and how to generate ideas based on creative briefs
Utilizing brand archetypes and creating unique branded content
Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view
How to build a brand narrative in the digital age
C
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Product Reviews
★★★★★ 5
Very versatile!
Color: Colorful Pink
I got this iPad case for myself and my two year-old daughter as we both use this iPad. This case has definitely held up very well. I love the material because it’s nonslip so it’s easy for my two-year-old to hold I also love the movable and adjustable prop on the back that also doubles as a handle. There is two spots to put your Apple Pencil, so that’s very neat. It is a little bit bulky, but it is very protective and I think that is a good trade-off. There is also a cover for the charging port to prevent dust from getting in there or any spills. At first I was a little bit weary about it having a built-in screen protector, but it’s very clear and does not interfere with using the screen at all, so it’s actually a nice touch. I really love this thing and think it is worth it!
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Reviewed in the United States on May 24, 2026
★★★★★ 5
Great case
Color: Purple Pink
My daughter loves it and the color is marvelous. It was easy to put on, I would buy again worth my money. Very sterdy as good for kids that love to drop their tablet. I like how its has a strap so your kid can carry it on their over there shoulders.
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Reviewed in the United States on June 8, 2026
★★★★★ 5
Case
Color: Purple Pink, Color: Purple Pink
Calificado en Estados Unidos el 15 de febrero de 2026
Color: Púrpura Rosa
bought this case for my daughter.The fit is perfect — all the buttons and camera line up exactly and it snaps on securely.The case feels sturdy, protective, and durable but not too heavy, so she can still carry it comfortably.The stand feature is convenie…
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Reviewed in the United States on May 5, 2026
★★★★★ 5
Quality
Color: Black
Fits perfectly! Great for kids who are rough on iPads. Seems indestructible
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Reviewed in the United States on May 20, 2026
★★★★★ 4
Good buy
Color: Purple Pink
Everything as pictured good quality and durable only thing I didn’t like is the strap isn’t adjustable.
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Reviewed in the United States on April 3, 2026