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Description
Zocalo + Fired EarthCotto, a Terra Cotta love story. Cotto (from the Italian terra cotta or "baked earth") is part of a long line of fired clays that date back to the dawn of civilization itself. From Egyptian water jugs to Chinese roof tiles to Roman bricks terra cotta has been part of the human story for as long as we've had an alphabet. The materials that go into making our Cotto haven't changed much over the millennia, but the way in which they're fired has evolved.
Cotto, a Terra Cotta love story.
Cotto (from the Italian terra cotta or "baked earth") is part of a long line of fired clays that date back to the dawn of civilization itself. From Egyptian water jugs to Chinese roof tiles to Roman bricks terra cotta has been part of the human story for as long as we've had an alphabet. The materials that go into making our Cotto haven't changed much over the millennia, but the way in which they're fired has evolved. From kiln furniture to mold designs to firing method, our handmade and high-fired Cotto is our modern take on an ancient world tradition.
We make Cotto in Mexico, a country with an incredibly rich history in ceramic arts. The techniques to manufacture our modern terra cotta have their roots in the arrival of the Spanish and the establishment of San Miguel de Allende in 1551. A UNESCO World Heritage site, San Miguel is arguably one the most important colonial cities in all of the Americas. It's also covered in historic terra cotta. From ancient roof tiles to 400 year old floors, it's a city that takes fired clay to a whole new level. It's also the fitting home of our Cotto line.
How It's Made
Made from locally sourced organic clays, our hand crafted Cotto elevates the storied tradition of terra cotta. Each clay formulation is mixed with water and blended to the ideal consistency. The clay mixture is pressed to shape in a mold and allowed to dry for 1-2 weeks. This is to achieve the right moisture level for firing. It's also at this point that wood ash is added to the surface of our "Fired Earth" tiles. The ash is what gives Fired Earth its unique surface coloration. An important note here this process is highly dependent on the weather. San Miguel has a distinct rainy season that can delay drying times by quite a bit! Once dried, tiles are brushed and stacked, ready for the kiln.
What Sets Our Cotto Apart?
Unlike most Cotto or traditional terra cotta, we high-fire our clay at 1260 Centigrade (230 Fahrenheit). What this means is that the terra cotta becomes "semi-vitrified" increasing in density and decreasing in porosity. Special kiln furniture is needed at such high temperatures to ensure the tiles don't warp or bend. It is also the most difficult step in their manufacture, requiring a skilled technician throughout the day and a half firing period. The result is an incredibly durable, highly unique tile that is unlike any other terra cotta on Earth.Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.5 ★★★★★
Based on 29 reviews
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Product Reviews
★★★★★ 5
Perfect Jumbo Size with Hotel-Quality Comfort & Support
Color: White, Size: Queen(Pack of 2)
I recently purchased the Jumbo size pillows. After trying a week, I couldn’t be happier with them! The size is perfect—nice and full without feeling bulky. They provide just the right amount of medium support, keeping my head and neck comfortable whether I’m sleeping on my back or side.
The 100% cotton cover feels soft and breathable, and the pillows stay cool throughout the night. I also love the gusseted design—it really helps the pillows maintain their shape and gives them that luxury hotel feel. Even after several nights of use, they haven’t gone flat.
Another big plus is that they’re machine washable, which makes maintenance super easy. Overall, these Jumbo pillows are plush, supportive, and great quality for the price. Highly recommend!
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Reviewed in the United States on March 1, 2026
★★★★★ 5
Best pillows we’ve ever had!
Color: White, Size: King(Pack of 2)
These are so insanely comfortable! They have the perfect amount of softness and support. Not too flat, not too full, just right. You will sink into it like a big marshmallow!
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Reviewed in the United States on May 22, 2026
★★★★★ 5
Comfortable pillows 🤩
Color: White, Size: Queen(Pack of 2), Color: White, Size: Queen(Pack of 2)
I bought the Serta Hotel Collection Bed Pillows (Queen size) and I absolutely loved them. They are super soft yet provide great support; they feel very comfortable and help make for a much better, more pleasant night's sleep. Plus, the fabric is cool and of high quality. I recommend them wholeheartedly!
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Reviewed in the United States on April 22, 2026
★★★★★ 5
Amazingly Comfortable — Like Sleeping in a Luxury Hotel Every Night
Color: White, Size: Queen(Pack of 2)
I rarely write reviews, but these Serta Hotel Collection pillows absolutely deserve one. From the very first night, they felt incredibly comfortable — soft yet supportive in all the right places. I tend to switch between back and side sleeping, and these pillows adjusted perfectly no matter my position.
The 400-thread count cotton cover feels smooth and luxurious, and the gusseted edges give just the right amount of lift without feeling stiff. What really surprised me was how easy it was to adjust to them. Usually, it takes a few nights to get used to a new pillow, but I slept soundly from day one — no neck aches, no tossing and turning.
They have that “hotel bed” feel — plush, breathable, and restful. Every morning, I wake up feeling like I stayed at a high-end resort. For the quality, comfort, and price, this set is an absolute win. Highly recommend to anyone looking to upgrade their sleep!
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Reviewed in the United States on February 8, 2026
★★★★★ 4
Amazing pillows!
Color: White, Size: Queen(Pack of 2)
These are fantastic pillows! A little background. I'm a side sleeper and toss and turn throughout the night. I've struggled with sleep issues for literally decades - insomnia, tossing and turning, waking up multiple times a night to use the bathroom, waking up way too early and not being able to get back to sleep. Every night it's a combo of those things or all of those things. I've also had some neck pain and stiffness for a couple of months. If you've ever dealt with that you know it will affect sleep which will then affect productivity and mood. It's a terrible spiraling and compounding thing to deal with, very stressful. I figured the contour pillow I had which once was actually helping was unfortunately the culprit. So I went on the hunt for another pillow. I ordered what I thought was the old Rejuvenite pillow (those were fabulous!) and got burned on a bait and switch. The pillow ended up being way too soft and gave me worse neck pain. Figuring I'd try to salvage what was a $115 pillow, I invested in a very thin pillow to put underneath. It was too high. Getting pretty frustrated, I ordered the cheaper Utopia pillows here on Amazon. Those actually were not terrible because they did take away my neck pain, but I was still tossing and turning at night and still feeling unrested in the morning. I decided I'd give it one last shot and luckily found these when they were discounted by a few bucks. They didn't have many reviews which was actually a great sign for me because it means the company lets their product speak for itself.
I got these in several days and was thrilled to see upon opening the package that they were sealed and the directions do not require you to open the package and let them expand for 24 hours. You literally just take the edges and fluff 2-3 times and that's it! They are ready to go and they definitely do feel perfect after doing that. I was skeptical when I put them on my bed because they are soft and I worried they'd be too soft. I felt my head sink into the pillow a bit and then was surprised to feel at a certain point it just feels like the pillow is cradling your head with the right amount of support. I wouldn't describe it as firm, just soft but stable support. Really comfortable.
But the real test was how it would perform during sleep. I'm so thrilled to report that I had an amazing night of sleep! No neck pain, no stiffness, zero tossing and turning, no insomnia, no waking up during the middle of the night, and no waking up early. I put my head down, fell asleep, and slept like a log for about 7.5 hours straight, which is literally unheard of in my world. I'm very lucky if I get 5 solid hours of sleep. I woke up and popped out of bed. My mood was great (still is later in the day) and I was not tired in the afternoon when I normally feel the fatigue kicking in. This is the first day for as long as I can remember that I do not feel that nagging tiredness behind my eyes and in my body that always seems to be a steady background actor in my life. I feel great and full of energy and I was able to tackle a bunch of tasks on my someday list. This is so promising I didn't want to wait to share. If you are on the fence and are dealing with similar issues to mine, I'd encourage you to just try these.
What's also amazing is these come in a set. I'm only using one so I basically have another one to use if the first one ever fails. This is the best investment for sleep I've ever made!
Update:
Well, after a trial period I'm removing a star because my dreamy sleep was short lived. I started to wake up more frequently during the night with these and gave up midway through the night one night. I'm still using these for back support while I sit up or hang out in bed because they are still super comfortable that way and oddly these work well for naps. Hopefully, you have better luck than me!
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Reviewed in the United States on February 21, 2026
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