SKU: 67934746307

The PR Masterclass

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Description

The PR MasterclassUnlock the power of strategic communication with 'The PR Masterclass,' a comprehensive guide by renowned PR trainer Alex Singleton. This essential resource is tailored for both PR professionals and small business owners looking to implement a successful public relations strategy. Dive into this insightful book and discover how to craft and pitch compelling, newsworthy content that captivates audiences, regardless of your budget. With 208 pages of

Unlock the power of strategic communication with 'The PR Masterclass,' a comprehensive guide by renowned PR trainer Alex Singleton. This essential resource is tailored for both PR professionals and small business owners looking to implement a successful public relations strategy. Dive into this insightful book and discover how to craft and pitch compelling, newsworthy content that captivates audiences, regardless of your budget. With 208 pages of expert advice, you'll learn the nuances of conveying your message effectively, maximizing media outreach, and elevating your brand’s presence in today's competitive landscape. Ideal for entrepreneurs seeking to enhance their marketing efforts, this masterclass underscores the importance of PR as a cost-effective marketing tool that delivers tangible results. In an evolving media environment, Singleton’s practical approach equips you with the skills needed to navigate the public relations world successfully. Prepare to transform your understanding of media relations and boost your promotional strategies with actionable insights from 'The PR Masterclass.' Whether new to PR or seeking to refine your skills, this book is your key to mastering the art of public relations.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781118756232
Year: 2013
Publisher: John Wiley & Sons (UK)
Pages: 208


Description:
The PR Masterclass is written by former newspaper, magazine
and digital journalist Alex Singleton, who is now a prominent PR
trainer and consultant. It reveals the secrets of effective PR and
shows how to put in place a practical, reliable and successful
media strategy for your product, business or activity ? one
that delivers the greatest results. Through the book, you get to
discover how to develop and pitch effective newsworthy material,
regardless of your budget. The PR Masterclass is aimed at PR
professionals as well as small business owners and entrepreneurs
implementing a PR strategy.


"PR can do more for your money than any other marketing tool.
But very few people understand how to use it. Alex does because he
has been at the receiving end. So will you if you read this
remarkably practical book."
?Drayton Bird, author, Commonsense Direct and Digital
Marketing


"The lessons contained within The PR Masterclass should be
plastered over the walls of organisations seeking to utilise the
media effectively for their campaigns. This book is a must-have
reference point."
?Ryan Bourne, CityAM columnist and Head of Economic
Research, Centre for Policy Studies


"This is an important book about public relations and how the
media is changing. Singleton is a straight-talking
journalist-turned-practitioner who pulls no punches. He calls on
the industry to grow up and adopt the rigour of a professional
discipline. It's a call to action that I wholly heartedly support.
You should read The PR Masterclass if you're new to public
relations or work in the profession and want to continue doing
so
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SKU: 67934746307

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Curious4
Pawtucket, US
★★★★★ 5
A Nice Size Versatile Tote/Bag/Purse
This GEMIU Canvas Hobo Crossbody Bag for Women Casual Tote Shoulder Bag Large Messenger Bag for Travel is a nice versatile tote that can be used as a purse, a work bag, or a travel bag. It is light-weight, made of a medium thick canvas, and can fit a laptop or iPad as well as other items, although it doesn't have the protective cushion for electronics. There are two deep pockets on one outer side, and the other outer side doesn't have pockets, but you can see the stitching from the inner pockets. Inside the bag, there are two pockets on one side; one is zipped and it sits on top of the second open pocket. The main compartment zipper goes beyond the bag so it allows the mouth of the bag to be opened all the way. But with this type of zipper, there is a small opening that remains at the end. The straps are easily adjustable to allow wear as a purse or crossbody. I typically like having smaller purses so I don't have to carry heavy things, but when I go on vacation or visit out of town, it's nice to have a bigger bag to carry things I don't normally carry in my purse (e.g., power bank, umbrella, water bottle, etc.). I can fit my smaller purse into this tote and carry some additional items in it - it's the best of both worlds. The bag does have a slight smell when I first took it out of the plastic package, but it dissipated over time.
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Reviewed in the United States on March 14, 2026
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Verified Purchase
Wrong Description
Bozeman, US
★★★★★ 1
Smells terrible
Color: Army Green
I bought this in green. Love the bag and the color. But the smell!! It is horrible.
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Reviewed in the United States on April 13, 2026
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Melmar
Carnegie, US
★★★★★ 5
Good hobo bag
Color: Grey
I love a good hobo bag for its laid-back style and functionality. It’s spacious without feeling bulky, and the slouchy design gives it that effortless, everyday vibe. There was no odor,material is a good thickness, not sure on durability since I just started to use it. The bag was bigger than I expected.
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Reviewed in the United States on April 22, 2026
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Celena Weddle
Phoenix, US
★★★★★ 2
Strong stinky odor
Color: Army Green
I cannot share the stink of the purse. It fills small rooms with its odor. The bag is okay, but needs to be washed….
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Reviewed in the United States on April 16, 2026
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Mandee~
Lake Worth, US
★★★★★ 5
Perfect size!
I love a good large hobo bag! This one has a great slouch to it and you can fit a ton in it! I've had everything from my iPad and a makeup bag plus yoga clothes and still had room for a water bottle too! The fabric is gorgeous and although I'm not always keen on logo-prints, I like that the bag's print is so understated and discreet.
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Reviewed in the United States on May 22, 2026

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