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Description
The PR MasterclassUnlock the power of strategic communication with 'The PR Masterclass,' a comprehensive guide by renowned PR trainer Alex Singleton. This essential resource is tailored for both PR professionals and small business owners looking to implement a successful public relations strategy. Dive into this insightful book and discover how to craft and pitch compelling, newsworthy content that captivates audiences, regardless of your budget. With 208 pages of
Unlock the power of strategic communication with 'The PR Masterclass,' a comprehensive guide by renowned PR trainer Alex Singleton. This essential resource is tailored for both PR professionals and small business owners looking to implement a successful public relations strategy. Dive into this insightful book and discover how to craft and pitch compelling, newsworthy content that captivates audiences, regardless of your budget. With 208 pages of expert advice, you'll learn the nuances of conveying your message effectively, maximizing media outreach, and elevating your brand’s presence in today's competitive landscape. Ideal for entrepreneurs seeking to enhance their marketing efforts, this masterclass underscores the importance of PR as a cost-effective marketing tool that delivers tangible results. In an evolving media environment, Singleton’s practical approach equips you with the skills needed to navigate the public relations world successfully. Prepare to transform your understanding of media relations and boost your promotional strategies with actionable insights from 'The PR Masterclass.' Whether new to PR or seeking to refine your skills, this book is your key to mastering the art of public relations.Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118756232
Year: 2013
Publisher: John Wiley & Sons (UK)
Pages: 208
Description:
The PR Masterclass is written by former newspaper, magazine
and digital journalist Alex Singleton, who is now a prominent PR
trainer and consultant. It reveals the secrets of effective PR and
shows how to put in place a practical, reliable and successful
media strategy for your product, business or activity ? one
that delivers the greatest results. Through the book, you get to
discover how to develop and pitch effective newsworthy material,
regardless of your budget. The PR Masterclass is aimed at PR
professionals as well as small business owners and entrepreneurs
implementing a PR strategy.
"PR can do more for your money than any other marketing tool.
But very few people understand how to use it. Alex does because he
has been at the receiving end. So will you if you read this
remarkably practical book."
?Drayton Bird, author, Commonsense Direct and Digital
Marketing
"The lessons contained within The PR Masterclass should be
plastered over the walls of organisations seeking to utilise the
media effectively for their campaigns. This book is a must-have
reference point."
?Ryan Bourne, CityAM columnist and Head of Economic
Research, Centre for Policy Studies
"This is an important book about public relations and how the
media is changing. Singleton is a straight-talking
journalist-turned-practitioner who pulls no punches. He calls on
the industry to grow up and adopt the rigour of a professional
discipline. It's a call to action that I wholly heartedly support.
You should read The PR Masterclass if you're new to public
relations or work in the profession and want to continue doing
so
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4.5 ★★★★★
Based on 20 reviews
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Product Reviews
★★★★★ 4
DONT BUY THE ELEPHANT, ITS NO GOOD. but GR8 BRAND!
Color: Checkers - Elephant (Gray), Size: Large
The elephant toy had no trunk by the FIRST day! The elephant now looks like an angry Koala bear OR an angry trunk less elephant(whichever u want to say) I LOVE the donkey and dinosaur toys so I bought the elephant confidently, thinking I had nothing to worry about. I wouldn't have spent money on this knowing the trunk would be chewed off in a matter of minutes. My Bella usually chews but she has had her donkey and dinosaurs with the chew guard for MONTHS and there are NO TEARS OR RIPS even with her playing and chewing on them ROUGHLY all day. If you buy any of these type toys I DO highly recommend the donkey or dinosaurs ONLY. The elephant being chewed up in a matter of minutes really makes me angry that I ever spent the money on it. HAD I known it wouldn't be the high quality dog toy I'm used to from GoDog, I would've just bought a second donkey or dino! Now Bella doesn't get her new toy for the month (I try 2 buy her a new stuffed toy or 2 about 1 time a month whenever I have the extra money for it) I guess she will have to go without this month because I spent it on this now trunkless elephant/angry koala:( Whichever name you call it, it is now going to be trash.
UPDATE!
If you contact the GODOG company they will send one replacement toy for your pet! They also asked me my pet's size, breed and age in order to send the best possible toy! They sent Bella a snake that has held up Extremely WELL! It's great and so far is my favorite(and one of Bella's favorites) The snake has less sqeaky things in it so she doesn't have the drsire to tear it apart immediately to retrieve them by rippong it to shreds:) My updated rating is for the MANUFACTURER'S GREAT CUSTOMER SERVICE. The fact that they actually replaced it was good but the fact that they went that extra mile by researching the best toy match for my Bella was above and beyond! If you have a Godog toy that went bust right away, contact the manufacturer for a replacement. If you give them your dog's age, weight and breed they will even try to match your pets replacement toy with something that is better suited to your dog's chewing style. (Bella's style is destructive haha)
Good luck, ya'll!
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Reviewed in the United States on October 26, 2016
★★★★★ 5
My Dobermans favorite toy to destroy, and one of our recommended picks.
Color: Checkers - Elephant (Gray), Size: Large
Ok, here's an honest breakdown review. I have a 6 month old Doberman who shreds every stuffed animal and dog bed he's come across. He's one of the worst chewers I've owned. We have tried a WIDE variety of stuffed toys.
That said, this elephant is his favorite toy. I have ordered 4 of them so far, and just ordered another 4-pack on a buy three get one free deal. The elephant stands out above all the other stuffed creatures from goDog for me as to durability. Hence why I keep buying more. But they usually last about 2-3 weeks on average.
In our house, the poor creatures are subjected to vicious, crazy, shaking of the head, helicopter type rotation. It' so hard if it hits your bare arm or leg it actually stings especially when its wet. Then the old, put it between his legs laying down, tearing at the legs action. The limbs are usually the first things to go over time. But they are each almost self sealing, so you clean up as little fluff and keep using it. Eventually the pup reaches the main body and finishes it off.
For a normal light to normal chewer, one of two will get you a long way. For those of us resigned to having zoomie type manic chewers that need a constant supply of toys, 2-3 week durability is pretty sound too. I do not recommend the green cheaper monster. It lasted about 45 minutes. The free replacement took about 3 days. Hopefully this aids you in your decision!
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Reviewed in the United States on June 10, 2026
★★★★★ 5
Very durable for rowdy pups
Color: Checkers - Elephant (Gray), Size: Large
This toy has outlasted any other dog toy I have ever bought. I have one large and one medium dog who share toys, fight over toys, chew them to death and still play with them. It might be because it isn't one of their favorites. I don't know. All I know is that our house is littered with dog toys in different states of destruction and this elephant toy has very little damage. It has definitely been in the dog toy rotation.
I had this toy for 2 months without any major damage. The day I wrote the review the dogs tore the leg off! I still think it is a good toy. Some toys lose the stuffing or squeaker the first day.
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Reviewed in the United States on May 18, 2025
★★★★★ 5
Great toy for a smaller dog
Color: Checkers - Dinos Bruto (Purple), Size: Mini
This is a small, firm, sturdy toy designed for chewing. It isn't a soft toy and it does not have a squeaker. My dog is only 8 lbs, and this is a perfect size for her. I discovered these smaller toys through my groomer. Other manufacturers make this size, as well. The "hard chew" part indicates that this toy will not be chewed to death easily. The oldest one that we have is still in good condition. It's a baby duck (also available on Amazon) and it's over a year old. The dinosaur is colorful, easy to throw, and a really cute. Every night, my dog gives these small toys a bath, cleaning them up by licking each one before going to sleep. It's as if they are her babies. Since she never had a liter, my vet said that they are about the size that her babies would have been, so she may see them as her babies. She treats them well. Every now and then they go" swimming" in the washing machine and come out looking bright and new again.
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Reviewed in the United States on January 2, 2026
★★★★★ 4
Updated, still going !! didn't last two minutes.
Color: Checkers - Elephant (Gray), Size: Large, Color: Checkers - Elephant (Gray), Size: Large
I hated giving this a 1 star, because it was so cute when I unpacked it today. I just gave it to my dog and in less than two minutes he has a hole ripped in it.! he loves it so I don't wanna take it away from him, but I'm sure it's going to be gone in another few minutes. Why can't someone make a stuffed animal for a dog that lasts like they say so on their listing? I really should take it away from him and send it back, but I don't have the heart.
I had to come back and give this a better review. it deserves at least four stars because even though he ripped holes in it, this one has lasted way longer than any other toy. He's actually still playing with it, and it still has some crinkle left to it so he didn't destroy the whole thing as quickly as he did other stuffed animals. I will certainly buy another one because at least it lasted a week so far!
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Reviewed in the United States on January 6, 2026