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Description
The Advertising Effect eBookCondition: BRAND NEW ISBN: 9780195594140 Year: 2014 Publisher: Oxford University Press ANZ Description: This product is also available in paperback. This book will also be available on kindle from Amazon. Want to know how to influence other people? s behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best known brands across the globe. These techniques are grounded in
Condition: BRAND NEWISBN: 9780195594140
Year: 2014
Publisher: Oxford University Press ANZ
Description:
This product is also available in paperback.This book will also be available on kindle from Amazon. Want to know how to influence other people?s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insider?s guide, to the ultimate behaviour change industry ? advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.
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4.8 ★★★★★
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★★★★★ 1
Don’t buy!
Color: Green
I purchased in 2025 and I’ve barely used it. Now it doesn’t even turn on. Very disappointing!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 5, 2026
★★★★★ 5
doesn’t come with a bag to store razor after use
This came charged and was easy to use. I love the double sided razor concept, it made it easy to shave upwards and down at once. The speed is amazing getting enough hairs each stroke. It made it easy to get a clean shaven look by simply holding the skin taut. The battery life was well, I used this for half an hour, and it remained speedy and effective. I also did not find that my skin got irritated. It just felt smooth afterwords but irritation wasn’t my biggest concern as I would have applied an aloe gel to soothe the area If i found any irritations. Overall the quality was nice. Although, I will say I was expecting a small bag to be able to set the razor in after shaving since it just came in the packaging.
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Reviewed in the United States on April 25, 2026
★★★★★ 5
Buy it!
I had a Palm Perfect shaver YEARS ago & just happened upon it on Amazon one day. Glad I did! Works very well
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Reviewed in the United States on June 7, 2026
★★★★★ 5
Does the job
Simple, does the job, but is pretty loud. It comes with a cable and a stand. Now, it does not leave you with a close shave so it’s best for maintenance or pre wax.
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Reviewed in the United States on April 29, 2026
★★★★★ 1
Didn’t last 5 weeks
Would not shut off. Had to wait for the charge to stop. Of course it happened 5 days after the return date.
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Reviewed in the United States on May 31, 2026
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