SKU: 70310700857

The Craft of Writing Great Villains OnDemand Webinar

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The Craft of Writing Great Villains OnDemand WebinarABOUT THE WEBINAR The entire storyline of every movie is dedicated to the hero's journey. But it's actually the conflict faced on that journey and the people or forces that oppose the protagonist that will fulfill the audience's emotional desire when watching a film. There's no question that a movie will succeed or fail based on the quality of the main character. However, the top requirement after fulfilling that need is to ensure the hero has a

ABOUT THE WEBINAR

The entire storyline of every movie is dedicated to the hero's journey. But it's actually the conflict faced on that journey and the people or forces that oppose the protagonist that will fulfill the audience's emotional desire when watching a film. There's no question that a movie will succeed or fail based on the quality of the main character. However, the top requirement after fulfilling that need is to ensure the hero has a worthy opponent to challenge him or her, and to drive the story forward in a way that is always moving, always tense, and always asking for more of the audience's hopes, dreams and fears invested into the character's ultimate goals being achieved.

On the first draft especially, writers who spend too much time focusing on the "good" character will often hit the midpoint or end of a screenplay and wonder how the character could change more, or be more vulnerable, or deliver a more satisfying story. And, the answer nearly always lies within the development of a diametrically opposed and complex villain. This character will challenge the protagonist every step of the way to ultimately be the driving force that pushes the protagonist to become the hero truly deserving of their own story's ending.

In order to write an amazing hero's story, writers need the skills in place to craft an amazing villain. This webinar will provide the psychological, emotional, and story elements that go into crafting an original villain to each story. Additionally, the course instructor, Kathy Berardi, will provide examples of some of the greatest villains of all time in past as well as current movie and TV programs, and analyze what makes them 'worthy' villains. And, finally, character-building exercises will be provided that writers can apply on a needed basis to every story they craft. These exercises will help writers learn to equally balance the focus they put on the protagonist by developing a villain that will help to shape their overall story in an optimal way earlier in the writing process.

In addition to penning numerous feature films and a TV pilot, Kathy Berardi has written, developed and produced dozens of short-form online content pieces for narrative and branded purposes that are entirely based on conflict as the source of the story; and the resolution of that conflict at a pace that keeps the viewer engaged on screen until the very end. A writer herself, Kathy holds an MFA in screenwriting from the UCLA School of Theater, Film & Television and has received awards for her scripts and film projects.

WHAT YOU'LL LEARN

  • How to craft amazing villains
  • Why building a great villain is part of developing a worthy hero
  • What villains are worthy in well-known shows and movies and why
  • What exercises to apply at each stage of the writing process to ensure villains are authentically a source of conflict for the story
  • The importance of creating villains that are complex and almost sympathetic to an audience to really enrich a story line
  • Why writing the villain could be the most fun you'll have during your screenplay!
  • Why the empathy you show when writing your villain will inspire an emotionally rich audience experience with your film

WHO SHOULD ATTEND?

  • Writers who struggle with where to go after the mid-point as they've run out of story driving conflict
  • Writers who are unclear on what a villain's role in the story is
  • Writers who want to write complex villains but need help going beyond the "bad" qualities that make up every villain
  • Writers who can appreciate the "bad guys" but want to know how to craft villains more originally in their own stories
  • Writers who need structure and applicable exercises on how to strengthen their hero by writing realistic challenges into the journey
  • Writers who are curious as to why a supporting character as minor as 'the villain' needs to be a crucial part of the movie's structure
  • Writers who may root for the good guy in every film -- but have respect and to an unacknowledged extent, sympathy for the bad guy too

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SKU: 70310700857

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JNL220
Grantham, US
★★★★★ 5
Don’t let the bad reviews deter you from saving your skin
Style: Restorative Protective Cream-3.3 Fl Oz, Style: Restorative Protective Cream-3.3 Fl Oz
I avoided purchasing this product for a while due to the bad reviews. However, it is still highly recommended by several dermatologist for skin barrier repair. Upon doing my own research, the product can separate if it is stored in cold temperatures (41 degrees or less). This can be fixed people!! It literally says it on the bottle/box and there’s even a video that Amazon posted saying this can happen. It does not affect the product. It’s just the thermal spring water and some oil separating but it can be reincorporated. So I took the risk and ordered this. I’m a first time purchaser. It was already at my door when I was leaving for the gym at 5:30am so I let the package sit in my car for about 1.5 hours (temp was about 70s). I put the tube in a glass of hot sink water for 10 minutes when I got home. I rolled the tube in my hands for a few minutes to mix everything together. Guess what. It came out like a CREAM. No liquid shot out at me. If you can read, do a little research, and can follow instructions, you can get a working product. I have sensitive skin. It’s been a struggle healing my skin barrier but it was getting better. I decided to do something dumb and try dermaplaning. My cheeks have been very red and irritated since. I did avoid active products for a few days after dermaplaning but it was still irritated. Just with the first time use of this product, it was nearly instant relief of some of the redness. It’s fragrance less which is great. It is currently on sale so I think the value is good for what it is right now. I only used two pea-sized amount for my whole face so I think it will last awhile. This can significantly help your skin barrier! Do your own research and read the instructions!
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Reviewed in the United States on May 20, 2026
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S. Lewis
New York, US
★★★★★ 3
Samples great, purchased product not
Style: Restorative Protective Cream-1.3 Fl Oz
My dermatologist recommended this cream after a laser procedure, and gave me some samples to take home. I found the thick, smooth cream calming and protective for my irritated skin. The zinc oxide leaves a whitish cast at first, which does tend to fade after it sinks in, but it could be problem if you have darker skin. Not an issue for me since I’m pale. Because I liked the samples, I ordered two full-size tubes. Both arrived with the product inside completely separated. The texture was nothing like the samples. I opened the first tube and clear, watery liquid spilled everywhere. I quickly recapped it, shook and squeezed the tube as much as possible to try to re-emulsify the product, and it remained stubbornly separated, with chunky white paste suspended in thin liquid. I’ve thoroughly shaken the second tube and continue to hear the sloshing of thin liquid. So apparently once the cream has separated, it will not re-mix. I don’t know what caused the unacceptable condition of the product—manufacturing variation, storage conditions prior to shipping, or conditions during shipment. Whatever it was, I would not buy this product in this way again. The samples were a five star product. The full size product I received was zero stars.
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Reviewed in the United States on February 15, 2026
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Najma Ahmed
Cuba, US
★★★★★ 4
Helped calm my damaged skin barrier, but expect stinging on very raw skin
Style: Restorative Protective Cream-1.3 Fl Oz
I bought this because I severely damaged my skin barrier and needed something gentle that would help my skin calm down and heal. My skin was extremely sensitive, raw, irritated, tight, and honestly uncomfortable even with water touching it. This did help, but I do want to mention that if your skin is VERY damaged or raw, there can be some stinging at first. I experienced that myself during the first few applications. The stinging didn’t last long for me, but I think it’s important to mention because people with damaged barriers are usually desperate for relief and can panic when products sting. What ended up helping me most was using this as part of a simple barrier repair routine instead of using it alone. What I personally did: * Wet my face first with either water or Avène Thermal Spring Water so my skin was damp but not soaking wet * Applied the Avène Cicalfate onto the damp skin * At night, I sealed everything in with CeraVe Healing Ointment (Aquaphor would probably work too) I repeated this every night before bed and sometimes during the day if I was staying home. If I was leaving the house during the day, I would do the same steps but use sunscreen instead of sealing with ointment. I honestly think sunscreen is extremely important when your skin barrier is damaged and trying to heal because irritated skin feels even more sensitive when exposed to sunlight. I used this day and night, very easy to use, and didn’t experience breakouts from it. The texture is thick but comforting once applied, especially when your skin feels dry and stripped. Overall, I would buy this again. I don’t think it’s some overnight miracle product, but it genuinely helped my skin calm down and recover when my barrier was damaged. I personally didn’t notice any strong fragrance, which I appreciated since my skin was already extremely irritated. I also like how versatile this product is. Even though I originally bought it for barrier damage, I can see why people use it for irritation from retinol, over-exfoliating, dry patches, or skin that just feels compromised in general.
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Reviewed in the United States on May 14, 2026
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Taylor Ashley
West Palm Beach, US
★★★★★ 5
Holy Grail of Moisturizers
Style: Restorative Protective Cream-3.3 Fl Oz
I bought this after hearing a dermatologist on Instagram rave about this cream and now I see why. As someone who suffers from pretty severe eczema this is my go to holy grail for flair ups. Perfect for sensitive skin and can be used daily. It is very thick so provides a thick layer of moisture on your skin. I will say I have bought 2 sizes in this and the smaller size (1.3fl oz) did separate and had a liquid part that would come out. I have bought numerous tubes of the larger size (3.3fl oz) and never had an issue with separation with the larger size. I’m learning as I get older that more expensive does not mean better quality skincare. This is one that is not only affordable, but will also give you noticeable results. I have everyone in my whole family using this product!
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Reviewed in the United States on May 17, 2026
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Kimberly
Draper, US
★★★★★ 5
Soothing Post-Laser!! Ideal for Aging Skin ~
I just had my first CO2 Laser treatment and once you get past the required use of occlusives (Aquaphor, Doctor Rogers Healing Balm, Vaseline etc.), I was searching for something lighter that allowed my skin to breath yet soothed the dry, itching discomfort. La Roche-Posay Cicaplast Gel was the answer! After laser treatment, you can experience discomfort for up to 10 days. This gel is super lightweight, spreads easily and is not greasy. A small amount easily covered my face and neck. I like the fact that it is fragrance free - I experienced zero irritation. I found the product extremely soothing and really sped up my recovery with dryness and itchiness. This product was more effective than the lotion I was given my the laser specialist! I already use La Roche-Posay facial cleanser and love it. I am adding this product to my skin care regimen even after my laser recovery is complete. Ideal if you are looking for an effective moisturizer that is lightweight and really works on dry/irritated skin.
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Reviewed in the United States on April 8, 2026

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