SKU: 76483374937

Losing Eldorado

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Description

Losing EldoradoLosing Eldorado Searching for the Soul of America is a remarkable new book from Mark T Goddard that tells the true story of an epic road trip across the USA. It is July 4th, 2002, and two musical British brothers have just touched down in the United States. Mythologized in popular songs it is the birthplace of the blues, jazz, soul, and rock n roll. In search of their own version of El Dorado, instead of the promise of ubiquitous gold, the prize they

Losing Eldorado - Searching for the Soul of America is a remarkable new book from Mark T Goddard that tells the true story of an epic road trip across the USA.

It is July 4th, 2002, and two musical British brothers have just touched down in the United States. Mythologized in popular songs it is the birthplace of the blues, jazz, soul, and rock ’n’ roll. In search of their own version of El Dorado, instead of the promise of ubiquitous gold, the prize they seek is great music.

The brothers have hatched a plan on how to achieve this, they are going to motor from New England to New Orleans, visiting the great music towns and venues that have shaped America.

There is one problem though, they need a car. It has to be a special vehicle, one that taps into the rich cultural heritage they seek.
Enter their saviour, ‘Rufus’, a used ’82 Cadillac Eldorado, the last in a long lineage, and the dream car of a generation. The brothers have very little money, know nothing about car mechanics, and have no fixed address in the USA. 
Can they secure the car and where will the road lead them? For two months they live, breathe, sweat, and imbibe the complex cocktail of American musical heritage… Where will the soul of America be found? On the open road? At Al Green’s Gospel Church? At the gates of Graceland? Or in a Downtown Chicago nightclub?

Or is the El Dorado they seek lost already?

The book “represents a synthesis of musicology, sociology, urban development, entertainment industry commentary, philosophy, travelogue and a sensitive, and often a funny, portrait of two brothers coming of age, at the time of the analogue to digital transition, on the open roads of the U.S.A.”. The whole project can be viewed as a love letter to American popular culture, the automobile, and the spirit of rock ’n’ roll.

ISBN: 978-1-85457-111-3 Losing Eldorado is a Paperback with 372 pages and over 70 black-and-white photographs and there is 450 song playlist in the Appendix.


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SKU: 76483374937

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Craig & Laurie F.
Natrona Heights, US
★★★★★ 5
Love this stuff
Scent: Citrus + Eucalyptus, Size: 30.3 Fl Oz (Pack of 1)
Works great and love them scent.
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Reviewed in the United States on May 8, 2026
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Houston, US
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One of the best bodywashes I've ever tried!
Scent: Sea Salt, Size: 11.3 Fl Oz (Pack of 1)
Huron Body Wash is one of the best I've ever used. Great scents, and leaves your skin smelling and feeling great. The deodorant is a really great compliment to the body wash. Feel good all day!
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Reviewed in the United States on March 24, 2026
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Los Angeles, US
★★★★★ 3
Still Searching for the Right Scent
Scent: Sandalwood + Amber, Size: 30.3 Fl Oz (Pack of 1)
Smells great and lathers well, but it’s super hard to get any volume out of the bottle, and the scent really isn’t that strong or distinctive. I don’t think I’ll buy this again and will keep looking. I’ve tried Salt & Stone Body Wash with Antioxidants for Deep Moisture and ORIBE Cote d'Azur Replenishing Body Wash as well; they’re good, but they don’t offer any noticeable scent once you’re out of the shower. I have a very sensitive nose, so I know it’s not just me.
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Reviewed in the United States on January 29, 2026
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Dr. No
New York, US
★★★★★ 5
Men’s body wash
Scent: Sandalwood + Amber, Size: 30.3 Fl Oz (Pack of 1)
I like this body wash. It really smells good. My wife seems to like it as well.
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Sig
Lexington, US
★★★★★ 5
Fresh & Clean
Scent: Citrus + Eucalyptus, Size: 12.2 Fl Oz (Pack of 1)
Excellent product
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Reviewed in the United States on May 27, 2026

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