SKU: 78759916471

Bourbon Empire

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Description

Bourbon EmpirePulls aside the curtain of puffery to show . . . the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves. Wayne Curtis, The Wall Street Journal Walk into a well stocked liquor store and youll see countless whiskey brands, each boasting an inspiring story of independence and heritage. And yet, more than 95% of the nations whiskey comes from a small handful of giant companies with links to

“Pulls aside the curtain of puffery to show . . . the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves.” —Wayne Curtis, The Wall Street Journal
 
Walk into a well-stocked liquor store and you’ll see countless whiskey brands, each boasting an inspiring story of independence and heritage. And yet, more than 95% of the nation’s whiskey comes from a small handful of giant companies with links to organized crime, political controversy, and a colorful history that is far different than what appears on modern labels. In Bourbon Empire, Reid Mitenbuler shows how bourbon, America’s most iconic style of whiskey, and the industry surrounding it, really came to be—a saga of shrewd capitalism as well as dedicated craftsmanship.
 
Mitenbuler traces the big names—Jim Beam, Maker’s Mark, Evan Williams, and more—back to their origins, exploring bourbon’s founding myths and great successes against the backdrop of America’s economic history. Illusion is separated from reality in a tale reaching back to the Whiskey Rebellion of 1794, when the ideologies of Thomas Jefferson and Alexander Hamilton battled to define the soul of American business. That debate continues today, punctuated along the way by Prohibition-era bootleggers, the liquor-fueled origins of NASCAR, intense consolidation driven by savvy lobbying, and a Madison Avenue plot to release five thousand parrots—trained to screech the name of a popular brand—into the nation’s bars.
 
Today, the whiskey business takes a new turn as a nascent craft distilling movement offers the potential to revolutionize the industry once again. But, as Mitenbuler shows, many take advantage of this excitement while employing questionable business practices, either by masquerading whiskey made elsewhere as their own or by shortcutting the proven production standards that made many historic brands great to begin with.
 
A tale of innovation, success, downfall, and resurrection, Bourbon Empire is an exploration of the spirit in all its unique forms, creating an indelible portrait of both American whiskey and the people who make it.

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SKU: 78759916471

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Charlie Girl
Birmingham, US
★★★★★ 5
ABSOLUTELY SOFT FEELS LIKE MINK/FUR
Size: Twin(60" x 80"), Color: Tie-dye Coffee
WOW! ABSOLUTELY BEAUTIFUL AND SUPER SOFT. HAS SOME WEIGHT TO IT. BUT QUALITY AND FEEL IS PERFECT. JUST RECEIVED AND TOOK OUT OF THE PACKAGE. HIGHLY RECOMMEND IF YOUR LOOKING FOR SOMETHING PRETTY TO PLACE ON YOUR BED/COUCH.
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Reviewed in the United States on May 21, 2026
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Sophie
Birmingham, US
★★★★★ 4
Soft!!!
Size: Throw(51" x 63"), Color: Light Grey
This blanket is very soft, but it’s not made the same on both sides. And it doesn’t fold easily because of that. But it is very soft and comfy. I hope it lasts after being washed cause many things lose their softness after being washed.
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Reviewed in the United States on February 27, 2026
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Kyle Thompson
Battle Creek, US
★★★★★ 5
Soft, comfortable!
Size: Throw(51" x 63"), Color: Cream White
The softest blanket we own! Definitely seems durable and so warm, love that it doesn’t shed and the material has held up well after a couple of washes, I wasn’t sure about the price but it is our favorite now.
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Reviewed in the United States on May 16, 2026
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Gem Morrison
San Leandro, US
★★★★★ 5
Luxury and priced so well.
Size: 60''x80'', Color: Tipped Champagne Ivory
Absolutely gorgeous. Its got some weight to it, which I love, so cuddly. Nice quality velvet lines the underside in a beige color. Well done. Looks and feels so luxurious. The color is as in the picture, has dimension when its rumpled, but fully creamy white when laying flat. I can't figure it out how that happens lol! But its lovely.
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Reviewed in the United States on March 29, 2026
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Lexi
Omaha, US
★★★★★ 5
Buy it!
Size: 60''x80'', Color: Tipped Champagne Ivory
So soft and perfect weight! The color is beautiful and it feels luxury!! Great value for money and the size is perfect. Fits over my king bed nicely, not enough to be an actual king size blanket but it’s enough to cover the main part of the bed and add extra warmth! Mine did shed a little out of the bag, but I just put it in the dryer with some dryer sheets (no heat) for an hour and that did the trick!
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Reviewed in the United States on March 24, 2026

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