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Description
Optimum TypeDiscover the world of branding and design with this stunning book by Wang Shaoqiang. Featuring 240 pages of rich content, it unpacks the intricate relationship between typeface and brand identity. With dimensions of 210 x 285 mm, this visually captivating publication is perfect for graphic designers, branding experts, and creative enthusiasts alike. Delve into over one hundred custom type designs crafted by talented designers and agencies from diverse
Discover the world of branding and design with this stunning book by Wang Shaoqiang. Featuring 240 pages of rich content, it unpacks the intricate relationship between typeface and brand identity. With dimensions of 210 x 285 mm, this visually captivating publication is perfect for graphic designers, branding experts, and creative enthusiasts alike. Delve into over one hundred custom type designs crafted by talented designers and agencies from diverse cultural backgrounds. This essential guide not only highlights innovative design processes but also inspires readers to create optimum type that encapsulates specific brand philosophies. Learn to visualize complex ideas through typography and make your design stand out in today’s crowded marketplace. Whether you are a seasoned professional or a budding designer, this book will enhance your understanding and mastery of type design. Orders are shipped from within New Zealand, ensuring fast delivery without the worry of unexpected import charges, custom duties, or taxes. Our NZ owned business is devoted to providing a seamless shopping experience worldwide, with combined shipping options available for multiple purchases. Join us in exploring the art of design with this insightful resource today!CONDITION: Brand New
Dimensions: 210 x 285 mm
Pages: 240
Author: Wang Shaoqiang Publisher: Promo Press
Publication Date: 30-04-2020
When we read, our brain is decoding a series of abstract symbols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualize a specific brand, deliver its image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills. This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives' work processes and be inspired to design types that satisfy their clients and wow their viewers.
We are happy to combine shipping. Smartfox is a NZ owned business located in Auckland. This product is in stock in NZ which means no unexpected import charges, custom duty or tax.
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4.5 ★★★★★
Based on 29 reviews
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Product Reviews
★★★★★ 5
Lightweight, Smooth, and Truly Unscented — My New Go-To Sunscreen
Size: 6 Fl Oz (Pack of 1), Style: SPF 50
This is the first time I tried this Banana Boat unscented sunscreen, and I’m genuinely impressed. One of the biggest things I look for in sunscreen is how it feels on the skin, and this one delivers—it’s not sticky at all and goes on very smooth. It’s easy to apply and absorbs quickly without leaving that heavy, greasy feeling.
I also really appreciate that it’s unscented. There’s no strong or unpleasant smell, which makes it much more comfortable to use daily.
I’ve used other brands before, like Neutrogena and some higher-priced options, but honestly, this one stands out. It performs just as well—if not better—at a more reasonable price.
Overall, this is a great sunscreen that I’ll definitely keep using. Highly recommended if you want something lightweight, smooth, and fragrance-free.
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Reviewed in the United States on April 25, 2026
★★★★★ 5
BEST sunscreen on the market
Size: 6 Fl Oz (Pack of 1), Style: SPF 50
This sunscreen is truly the best sunscreen on the market. I have now bought 4 bottles, and plan to purchase more. It is extremely milky, dissolves onto the skin perfectly, it feels like you arent wearing any sunscreen at all. I tell everyone I know about this product.
I also purchase the FACE spf which is even more smooth. I wish they sold this in a giant container, because I apply this everyday !!
This sunscreen has made it more accessible for me to apply sunscreen daily, it also has very minimal scent, and never burns your eyes.
Personally I will never buy another type of sunscreen again after this sunscreen.
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Reviewed in the United States on June 8, 2026
★★★★★ 5
Good for acne prone sensitive skin
Size: 3 Fl Oz (Pack of 1), Style: SPF 50
I am in my 30s with combo leaning oil and acne prone fair skin with pigmentation issues and I’m on prescription tretinoin every day. I sometimes use hydroquinone when my pigmentation issues flare up. I wear sunscreen every single day to protect my skin. It’s especially important since I’m on Tret. daily. Being that I have acne prone skin finding a sunscreen has always been a HUGE challenge for me. I’ve spent so much time on SkinSort and similar sites looking through sunscreen ingredients lists trying to find ones that won’t break me out. I’ve purchased PLENTY of k-beauty, j-beauty, EU sunscreens and Us sunscreens from Sephora and drugstore only for them to break me out. My skin is very sensitive/breakout prone to long ingredients lists, emollients, heavy textures, oils and lots of botanicals. I randomly stumbled upon this banana boat sunscreen here on Amazon and saw the short and fairly simple ingredient list that is low (not free of- but low) in occlusive ingredients in comparison to other sunscreens so I decided to order it. It has not broken me out and it feels nice. No alcohol in it, no irritation, no pimples so far. The tube is user friendly, the texture is light and pleasant and the sunscreen is affordable and accessible. I also appreciate how it’s water resistant so can be worn every day OR pool/beach. I highly recommend this to anyone with acne prone or sensitive skin if you are ok with US chemical sunscreens. I prefer chemical sunscreens over mineral sunscreens as mineral sunscreens break me out. This affordable banana boat in my opinion is WAY better for me personally than high end and expensive options that have tons of pore clogging ingredients. Yes even the popular k-beauty sunscreens break me out unfortunately. Everyone is different and anything has a potential to clog someone but for me this sunscreen is way more safe for my acne prone skin than any other sunscreen option I’ve come across. The majority of sunscreens are just packed with pore cloggers, but this banana boat one is minimal in comparison. The tube is travel size (tsa approved) but bigger than your standard 1.7oz sunscreen. This is nice for me because like I mentioned I wear sunscreen every single day and re-apply if I’ll be outside in the sun. While spending time outside I did not burn while wearing this sunscreen and I’m extremely fair skinned. I also did not notice any new pigmentation issues. The texture is nice, light and pleasant. It wears well under makeup. I normally wash my face in the AM, apply a hydrating kbeauty toner, tiny little dots of super light gel moisturizer (not much- I’m oily!) and then apply this banana boat sunscreen on top. Sometimes I wear makeup sometimes I don’t. It works both ways. I have not experienced any pilling. I have not noticed any scent with this sunscreen other than the sunscreen filters smell which isn’t too bad at all in comparison to other sunscreens I’ve tried. The sunscreen itself adds a touch of moisture but I don’t find it to be greasy on my oily skin. In the summer I will probably use a hydrating toner or serum (skip gel moisturizer) and then apply the banana boat sunscreen since I live in a warm climate. Anyways, this is a very nice textured non offensive not overly clogging (for me at least) Us chemical sunscreen that has been very unproblematic for me. I just apply a decent amount every AM and don’t even think about it. Like I mentioned if I’m out in direct sunlight (normally I’m not in the winter) I’ll reapply as needed. In the PM I use bioderma micellar water and then follow it with my Remedy brand face cleanser and it takes the banana boat off fine. I’m interested in trying the spray version (always spray decent amount into hand and then apply!) for my body in the summer. For now I apply this banana boat sensitive face to my face, neck, hands or whatever exposed area. If you tried the banana boat light as air face spf that one is a little more matte and dry but it’s also more pore clogging in both my experience and by ingredients lists. This banana boat sensitive has a bit of a different texture that’s lightweight and still not greasy but it’s more of a traditional light lotion. The banana boat light as air face one felt great but over time gave me more closed comedones. Needless to say I highly recommend this lightweight Us chemical sunscreen to anyone looking for a simple waterproof Us chemical sunscreen that is affordable and easy. Obviously no white cast as its chemical. Sorry for the long review but it might help someone out. Also I purchased this with my own money I am not a part of one of those product reviewing groups- whatever they are called. No shade to anyone lol.
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Reviewed in the United States on February 6, 2026
★★★★★ 4
Great
Size: 3 Fl Oz (Pack of 1), Style: SPF 50
The sunscreen itself is really good. It applies smoothly just as advertised “lotion”. I was pleased to see it didn’t leave a white cast. I apply makeup over my sunscreen often. This sunscreen worked perfectly with makeup. Like it said, it’s unscented and that was true as I didn’t detect a scent. My skin feels nice with this on. My only issue is that it didn’t come with a safety seal under the cap. Usually all products come with a seal to ensure it isn’t tampered with and that buyer gets the full amount of product. That was a bit upsetting but hopefully I didn’t actually get a used one.
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Reviewed in the United States on April 3, 2026
★★★★★ 5
Sheer Sensitive SPF 50 ☀️
Size: 6 Fl Oz (Pack of 1), Style: SPF 50, Size: 6 Fl Oz (Pack of 1), Style: SPF 50
Application: Specifically purchased for use on the face.
Finish: Leaves the skin feeling moisturized, not greasy.
Appearance: Blends in perfectly with no white cast.
Value: Highly concentrated formula—a little goes a long way.
Verdict: A rare mineral-based sunscreen that actually feels lightweight and looks invisible on the skin. Ideal for daily protection without the heavy, oily feel of traditional sunscreens.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 27, 2026
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