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Description
Optimum TypeDiscover the world of branding and design with this stunning book by Wang Shaoqiang. Featuring 240 pages of rich content, it unpacks the intricate relationship between typeface and brand identity. With dimensions of 210 x 285 mm, this visually captivating publication is perfect for graphic designers, branding experts, and creative enthusiasts alike. Delve into over one hundred custom type designs crafted by talented designers and agencies from diverse
Discover the world of branding and design with this stunning book by Wang Shaoqiang. Featuring 240 pages of rich content, it unpacks the intricate relationship between typeface and brand identity. With dimensions of 210 x 285 mm, this visually captivating publication is perfect for graphic designers, branding experts, and creative enthusiasts alike. Delve into over one hundred custom type designs crafted by talented designers and agencies from diverse cultural backgrounds. This essential guide not only highlights innovative design processes but also inspires readers to create optimum type that encapsulates specific brand philosophies. Learn to visualize complex ideas through typography and make your design stand out in today’s crowded marketplace. Whether you are a seasoned professional or a budding designer, this book will enhance your understanding and mastery of type design. Orders are shipped from within New Zealand, ensuring fast delivery without the worry of unexpected import charges, custom duties, or taxes. Our NZ owned business is devoted to providing a seamless shopping experience worldwide, with combined shipping options available for multiple purchases. Join us in exploring the art of design with this insightful resource today!CONDITION: Brand New
Dimensions: 210 x 285 mm
Pages: 240
Author: Wang Shaoqiang Publisher: Promo Press
Publication Date: 30-04-2020
When we read, our brain is decoding a series of abstract symbols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualize a specific brand, deliver its image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills. This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives' work processes and be inspired to design types that satisfy their clients and wow their viewers.
We are happy to combine shipping. Smartfox is a NZ owned business located in Auckland. This product is in stock in NZ which means no unexpected import charges, custom duty or tax.
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4.4 ★★★★★
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Product Reviews
★★★★★ 5
Love!
Color: Blue, Size: Queen (U.S. Standard), Set name: Stretchy and Soft
Awesome cases! They really are cool to the touch. I didn’t sleep hot at all. I have a “cut-out” memory foam pillow, and this stretched around it perfectly. It is flexible enough that it doesn’t impede with the cut out. And while the material is “silky,” it doesn’t slide around the pillow while sleeping on it. The zipper feature is perfect. I washed and dried per the tag instructions and they washed very well. Super happy.
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Reviewed in the United States on April 8, 2026
★★★★★ 5
AMAZING - LOVE THESE!
Color: Blue, Size: Queen (U.S. Standard), Set name: Stretchy and Soft
I've been using these pillow cases for more than 6 months and LOVE them. They are well made, no wrinkling, fraying or wearing out, even with a weekly washing. I love the zippers on them, my pillows fits perfectly in the case and don't constantly escape from the case overnight. They definitely perform as described: they keep me cool at night and don't smell and actually don't make a mess of my hair. I bought an extra one and put it on a pillow I keep close to my body which helps me from overheating during the night. They are a great value for the price, I wish I could get top sheets in the same style as these and I'd be in heaven!
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Reviewed in the United States on March 23, 2026
★★★★★ 3
Cool Pillowcases
Color: Gray, Size: Queen (U.S. Standard), Set name: Stretchy and Soft
These pillow cases are silky soft and cool to the touch. They don’t stay as cool as I would like, however, so I find myself moving around on the pillow to find a cool spot or flipping the pillow over. I have washed them several times and the coolness seems to be diminishing. Still, it’s better than a regular cotton pillow case. The zipper is needed and helps keep the material on the pillow.
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Reviewed in the United States on August 20, 2025
★★★★★ 5
By far the best cooling pillow case I’ve bought highly recommend
Color: Blue, Size: Standard, Set name: Silky
Highly recommend best cooling pillow case I’ve bought very soft and comfortable seems to be made from good material as well
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Reviewed in the United States on May 3, 2026
★★★★★ 5
Comfortable and stays cool
Color: White-cooling Basic, Size: Queen(Pack of 1)
Great pillow. When i opened it, i noticed a strange smell, i assumed its the smell of whatever they use to make the pillow stay cool. You have to fluff it for a good amount of time to make sure the cooling agent spreads well in the foam. Is what i assumed atleast. Its a perfect amount of softness for me. Pair it with some bamboo pillow cases and you got a good night of sleep
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Reviewed in the United States on May 9, 2026