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Description
The Advertising Concept BookCondition: BRAND NEW ISBN: 9780500518984 Year: 2016 Publisher: Thames and Hudson Ltd Description: In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative
Condition: BRAND NEWISBN: 9780500518984
Year: 2016
Publisher: Thames and Hudson Ltd
Description:
In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.
Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media.
Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially produced by the author, many of which are new to this edition - also reinforces the book's core lesson: that a great idea will last forever.
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4.7 ★★★★★
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Product Reviews
★★★★★ 5
The Perfect Shelves!
Color: Wooden
Great quality and easy to assemble. The perfect shelves for my space.
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Reviewed in the United States on March 16, 2026
★★★★★ 5
Beautiful Decorative and Light Weight Shelving!
Color: White
Beautiful shelving. Came with hardware for hanging and a ruler strip template for mounting locations, although the holes did not match up with the shelf holes. Shelves are just the right size for my purpose and also decorative and light weight.
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Reviewed in the United States on May 24, 2026
★★★★★ 4
sturdy, solid wood, a couple of blemishes
Color: Black
The shelves are securely packed for shipping. The box for the actual item was dented and smashed at one corner, but the contents were well secured. The support braces (6 in total) had a blemish on one - which I will cover with black permanent marker and face on the inside. The second support, which was packed so one could see the defect upon opening of the box, had a couple of dings on the top of the shelf and a huge notch taken out of the side of the support - which is black and near the top and shouldn't be noticable. I question the quality control to ship out that piece with the serious notch, especially because it was right on top when you opened the box, fully visible. I originally thought it was an angled hole for a screw, until I read the instructions and then realized the others didn't have that notch. The 3 shelves are fine except for the one with a few small dings/dents on the top side. The set comes with dowels, all hardware and so forth. Overall these are solid sturdy shelves.
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Reviewed in the United States on June 17, 2024
★★★★★ 5
Color matches photos… but stickers don’t 😂
Color: Wooden, Color: Wooden
They don’t feel cheap & hold a reasonable about of weight considered I have my heavy ass salt rock lamp thing on there. It also matches all my other wood which was what I was really hoping for. One thing that made me laugh is the stickers they included to hide the screws. The color is so off it’s comical. It’s not a big deal though, I am just not going to use them.
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Reviewed in the United States on February 26, 2026
★★★★★ 5
Forbena 24 inch wall shelves
Color: White
Perfect shelving for my bathroom
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Reviewed in the United States on January 25, 2026