The Influencer Industry
SKU: 90347620159

The Influencer Industry

Sale price$57.69 Regular price$64.10
Save 10%

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 8 - Jul 13

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

The Influencer IndustryCondition: BRAND NEW ISBN: 9780691255156 Year: 2023 Publisher: Princeton University Press Description: A critical history of the social media influencers rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great

Condition: BRAND NEW
ISBN: 9780691255156
Year: 2023
Publisher: Princeton University Press


Description:


A critical history of the social media influencer’s rise to global prominence

Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other.

Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors—and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs.

The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as 'real' are merely those who have learned to exploit the industry’s ever-shifting constructions of authenticity.



'A penetrating, well-considered look behind the polished scenes of the influencer industry.' — Kirkus
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 90347620159

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.8 ★★★★★
Based on 1016 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
W
Verified Purchase
William
Birmingham, US
★★★★★ 5
The 'Treatise on Law' by Saint Thomas Aquinas is a ...
The 'Treatise on Law' by Saint Thomas Aquinas is a book for any Natural Law Theorist. A must if such!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 6, 2015
A
Verified Purchase
Anthony Cole
Cuba, US
★★★★★ 5
Excellent Transaction
Format: Paperback
The book arrived in a timely manner and in the condition advertised. I would do business with this vendor again.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 4, 2011
L
Verified Purchase
libpreacher
Los Angeles, US
★★★★★ 5
Five Stars
Format: Paperback
Good condition.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 23, 2016
A
Verified Purchase
Amazon Customer
Carnegie, US
★★★★★ 5
Five Stars
Format: Paperback
Good
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 18, 2015
Z
Verified Purchase
Zoe Ischuros
Port Orchard, US
★★★★★ 2
Beware: NOT the complete treatise.
Format: Paperback, Format: Paperback
The translation is fairly good and then ... you come to note on pg 70 that says basically, "Oh, did we tell you that we skip all of Questions 101 through 104 and large parts of 100 and 105?" Nope. So you do NOT get the entire "Treatise on Law" -- and they hide that fact. (I have seen other translations, but never have I seen one that excludes any of the questions. Now I'm stuck with an incomplete version. Thanks. One last thing: the paper quality is poor. Just about any pen you use for annotations will bleed through. The paper is CHEAP.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 9, 2025

recommand products