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Description
Redesigning LogosRedesigning Logos is an essential guide for businesses looking to evolve their brand. This brand new hardback book, authored by Wang Shaoqiang and published by Promo Press Hoaki, dives into the critical process of logo redesign. With dimensions of 210 x 285 mm and 240 pages of insightful content, it offers a comprehensive look at why companies may need to update their logos. Whether your logo feels outdated, needs to adapt to the digital landscape, or
Redesigning Logos is an essential guide for businesses looking to evolve their brand. This brand new hardback book, authored by Wang Shaoqiang and published by Promo Press / Hoaki, dives into the critical process of logo redesign. With dimensions of 210 x 285 mm and 240 pages of insightful content, it offers a comprehensive look at why companies may need to update their logos. Whether your logo feels outdated, needs to adapt to the digital landscape, or reflects a company's diversification, this book provides an in-depth analysis and expert tips for making the right changes without sacrificing brand identity. Readers will discover inspiring examples of successful logo redesigns and learn from the experiences of renowned designers. Don't miss the opportunity to elevate your visual branding strategy and keep your company's image fresh and relevant in a competitive market. Improving your logo can lead to increased recognition and customer loyalty. Make your brand stand out today! This book is currently in stock, and we are pleased to offer combined shipping options to enhance your shopping experience. As we are a NZ-owned business based in Auckland, you can shop confidently knowing there are no unexpected import charges or customs duties involved with this purchase.CONDITION: Brand New
Dimensions: 210 x 285 mm
Pages: 240
Bind: hardback
Author: Wang Shaoqiang Publisher: Promo Press / Hoaki
Publication Date: 07-01-2021
At some point in the life of a company comes a time when its logo needs to be redesigned. The reasons can vary: the logo may already be or look outdated, or it may be necessary to adapt it to a digital environment that did not exist when it was created, or perhaps another element must be incorporated, or the company is diversifying and the logo must reflect that change. When that time comes, it is important to take into account several factors so as not to lose the essence of the brand, ensuring the public continues to recognize it. This book presents some of the best examples of logo redesigns and provides valuable information on how designers have arrived at their particular solution
We are happy to combine shipping. Smartfox is a NZ owned business located in Auckland. This product is in stock in NZ which means no unexpected import charges, custom duty or tax.
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4.8 ★★★★★
Based on 18 reviews
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Product Reviews
★★★★★ 5
UN‐FREAKIN-BELIEVABLE!!!
Size: 50"x60", Color: Dark Brown
I think of myself as a Connoisseur of Faux Fur Blankets folks so my opinions on this blanket should be taken seriously. I have acquired at least 20 faux fur blankets over the last 15ish years-- it's a problem & I admit it. I've purchased small ones, big ones, cheap-expensive- i have earned my knowledge!! This Blanket is hands down THE NICEST! Holy crap is it soft!! BUTTER!! It is made so Beautifully, it's just very special. I love the bit of stretch it has, it adds to the aesthetic somehow. The color is a rich beautiful Brown, i mean it even LOOKS soft--it's just awesome. It is a perfect weight, not too heavy or too light,, Cozy as a MoFo! Just buy it, get it, live happily ever after with it--you won't regret it.
*****UPDATE***** 12/22/25 - I've had this Blanket for almost a year..It's just as soft & beautiful as the day I got it! It has NEVER shed so I don't understand reviews stating it does? When washing these Blankets DO NOT USE WARMTH OF ANY KIND! Washer OR Drier!! The fabric is very delicate so heat will ruin it--even the slightest. Wash on COLD only, and only use AIR drier settings (fluff), NO HEAT FOLKS! It takes about 4 or 5 times to Dry on air only but it is worth the extra time when it comes out perfect. One more thing, NEVER- EVER- EVERRR USE FABRIC SOFTNER. It is wax which will coat all those Beautifully soft fibers and ruin them for good. If you follow these pretty easy suggestions your blankets will stay as awesome as the day you got 'em. I hope this helps. OH.. & GET THE BLANKET!!!!
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Reviewed in the United States on January 17, 2025
★★★★★ 5
Gorgeous & so soft!
Size: 50"x60", Color: Olive Green
This is hands down the most beautiful throw I’ve ever had. It’s so soft & luxurious on both sides, which is hard to find. It’s warm but not too warm ,just perfect! I got the olive green & it’s a beautiful shade, not too yellow or muddy. I don’t know why people report shedding issues, I wonder if there were some bad batches? Mine hasn’t shed at all. Just washed it for the first time, came out perfect. No lint at all in dryer screen.
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Reviewed in the United States on March 13, 2026
★★★★★ 5
For a luxurious throw,
Size: 50"x60", Color: Grey
I originally bought this throw just to have something cozy around the house—and I was immediately impressed with how unbelievably soft it is. After owning (and loving) a lot of blankets, I’ve realized most only have that plush, silky feel on one side. This one is different—it’s soft on both sides, with a weight and drape that feels genuinely luxurious.
The dark gray color is another standout. It looks elevated and expensive, and it’s held up beautifully through multiple washes without losing that silky texture at all. It honestly feels just as soft as the day we got it, which is rare.
But the reason I had to write this review is unexpected.
We’ve been sleep training our almost 1.5-year-old son, and this blanket somehow became part of the routine. It lives in his room, draped over the rocking chair for those long middle-of-the-night wakeups. Over time, he started pulling it down and choosing to sleep on top of it… on the floor.
We couldn’t tell if he preferred the floor—or the blanket.
So I tried something: I put the throw on his bed.
And just like that… he started sleeping in his bed.
Apparently, this blanket is the key to sleep training.
If you’re looking for something soft, durable, and genuinely cozy, this is already a great buy. But if you happen to have a toddler resisting bedtime… this might just be your secret weapon too.
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Reviewed in the United States on April 12, 2026
★★★★★ 5
Very soft. Wash only on gentle cycle in cold water and low tumble dry. Fabulous blanket.
Size: 50"x60", Color: Orange
So far so good. It was a little sheddy at first but then I washed it and it was fine. It is super soft even after being washed twice. Several people have commented on how soft it is and stated they thought it was a Minky couture. I washed it on gentle cycle in cold water and dried it on gentle low tumble dry. It does not seem to be shedding now. I washed it a second time and put vinegar in the rinse cycle because supposedly that is supposed to help bind the fibers or something. Still seems to be not shedding. It's probably the softest blanket I have every owned. When I wash it, I will continue to wash it on gentle in cold water and dry on either gentle low tumble dry r just air fluff. I read the heat good make the fibers loose and cause more shedding. If anything changes, I will update.
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Reviewed in the United States on May 2, 2026
★★★★★ 5
All time favorite
Size: 50"x60", Color: Orange, Size: 50"x60", Color: Orange
It is the best blanket I have ever had. It doesn’t shed, it stretches, it is unbelievably soft and cozy, and my cats cannot snag it no matter how hard they try!! I love it. It is also the perfect Universoty of Texas burnt orange shade!
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Reviewed in the United States on May 12, 2026
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